HONG KONG, July 22, 2025 /PRNewswire/ -- Asia's leading travel fair, ITE2026 incorporates the 40th ITE Leisure & 21st ITE MICE will be held from 11 to 14 June at Hong Kong Convention & Exhibition Centre. It is held annually with first two days for trade and last two days open to the public.
The highly international ITE2025 successfully drew more Buyers & Trade Visitors "BTV" (+8.6%) and public visitors "PV" (+11.4%). 88% of 502 Exhibitors and 53% of 7626 BTV from abroad; 1/3 of 64 exhibiting countries and regions from outside Asia.
Geographically, over 70% of 7626 BTV from Greater Bay Area (GBA), which include Hong Kong, Guangzhou and Shenzhen etc in 2024 had a combined population of 87.4 million and GDP of US$ 2077.4 billion which about world's 12th largest economy.
By sector, 45.7% of BTV were travel agents and 15.3% were corporation & MICE; 48% of 70212 PV with 3 or more outbound holidays and 91% keep / increase travel spending!
Hong Kong outbound fully recovered in 2024: ranked world's 14th largest by international tourism spending of US$28.9 billion and made 104.7 million departures, recovered to 107% and 111% of pre-epidemic levels respectively. In first 4 months of 2025, HK outbound grew 17%! Dec-2024, Trip.com reported HK residents prefer quality lodging and exploring niche destinations.
New in ITE2025 included Youth and Family Travel Pavilions for more Gen Z and Young Parent visitors; some 50 KOLs joined Networking and Grand Tour in trade days and held seminars in public days; and providing AI-simultaneous interpretation for Niche / New Destination seminars.
B2B program included free services like Business Matching though free-flow the main format, speaking opportunities, pre-show promotions etc. For B2C, exhibitors can apply for free seminar session of 25 minutes.
Business Matching participants overstayed! 135 trade and public seminars drew 9224 audiences! Plenty exhibitor visitor interactions in stand! Signs of good business.
Respectively, 50% and 23% of ITE's PV had university and post-secondary education background, many can speak English, online booking and mobile payment are indeed widely used. Thus, directly selling to PV is feasible.
Organized by TKS Exhibition Services Ltd., ITE is strongly supported by Ministry of Culture and Tourism of P.R. China, other supporters include Hong Kong Tourism Board etc. Full article https://www.itehk.com/travelexpo/doc/press/ITE26_KickOff_15Jul25_en.pdf Expo's website: www.itehk.com or inquiry via WhatsApp: +85294008444 Email: travel@tkshk.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ITE Hong Kong 2026 - Proven Sourcing Platform, Draw more Trade & Premium FIT from Asia Fast Growing Markets
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A partnership built on shared values: precision, consistency, and trust in performance.
DÜSSELDORF, Germany, May 8, 2026 /PRNewswire/ -- ANTHBOT, a leading innovator of robotic lawn care solutions, has announced a partnership with one of the world's most accomplished goalkeepers, Marc ter Stegen, who will serve as Global Brand Ambassador. The collaboration marks a step in the company's expansion across international markets, as ANTHBOT continues to advance robotic lawn care for residential users.
ANTHBOT's robotic mowers combine multi-sensor fusion and advanced robotic perception with precision cutting systems engineered for consistent results. The robots navigate complex lawn environments without supervision and deliver an even, clean finish across varied terrain — performing quietly and consistently, with the kind of precision homeowners notice only in the outcome: a lawn that simply looks right, week after week.
"For me, performance comes down to consistency and focus over time," said ter Stegen. "ANTHBOT fits naturally into daily life — always working in the background, rarely noticed, yet ensuring the result is there when it matters."
"Marc embodies the discipline and quiet confidence that define ANTHBOT," said Vic Zhou, CEO of ANTHBOT. "This partnership goes beyond visibility — it's about a shared belief that real performance shows up in the result, not the spotlight."
The partnership will roll out through an integrated campaign across key international markets in the coming months, spanning broadcast, digital, and on-the-ground experiences. Further details on the campaign's creative direction will be shared closer to launch.
For homeowners, robotic lawn care is becoming a quiet fixture of everyday life — performing in the background, delivering consistently, asking little in return. ANTHBOT is building for that future, one lawn at a time.
About ANTHBOT
ANTHBOT delivers robotic lawn care for residential users, combining AI, multi-sensor navigation, and autonomous operation in a single integrated system. For more information, visit anthbot.com.
Contact:
ANTHBOT PR Team
pr@anthbot.com
A partnership built on shared values: precision, consistency, and trust in performance.
DÜSSELDORF, Germany, May 8, 2026 /PRNewswire/ -- ANTHBOT, a leading innovator of robotic lawn care solutions, has announced a partnership with one of the world's most accomplished goalkeepers, Marc ter Stegen, who will serve as Global Brand Ambassador. The collaboration marks a step in the company's expansion across international markets, as ANTHBOT continues to advance robotic lawn care for residential users.
ANTHBOT's robotic mowers combine multi-sensor fusion and advanced robotic perception with precision cutting systems engineered for consistent results. The robots navigate complex lawn environments without supervision and deliver an even, clean finish across varied terrain — performing quietly and consistently, with the kind of precision homeowners notice only in the outcome: a lawn that simply looks right, week after week.
"For me, performance comes down to consistency and focus over time," said ter Stegen. "ANTHBOT fits naturally into daily life — always working in the background, rarely noticed, yet ensuring the result is there when it matters."
"Marc embodies the discipline and quiet confidence that define ANTHBOT," said Vic Zhou, CEO of ANTHBOT. "This partnership goes beyond visibility — it's about a shared belief that real performance shows up in the result, not the spotlight."
The partnership will roll out through an integrated campaign across key international markets in the coming months, spanning broadcast, digital, and on-the-ground experiences. Further details on the campaign's creative direction will be shared closer to launch.
For homeowners, robotic lawn care is becoming a quiet fixture of everyday life — performing in the background, delivering consistently, asking little in return. ANTHBOT is building for that future, one lawn at a time.
About ANTHBOT
ANTHBOT delivers robotic lawn care for residential users, combining AI, multi-sensor navigation, and autonomous operation in a single integrated system. For more information, visit anthbot.com.
Contact:
ANTHBOT PR Team
pr@anthbot.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
ANTHBOT Announces Marc ter Stegen as Global Brand Ambassador
