The Dawn of a New Era: Himel Launches in Bangladesh with Bold Vision and Innovation

DHAKA, Bangladesh, July 23, 2025 /PRNewswire/ -- Himel, the globally acclaimed manufacturer and supplier of electric products, has officially launched in Bangladesh, igniting its presence with a dynamic and future-forward event in Dhaka. The launch marks a major step in Himel's commitment to delivering reliable, affordable, and innovative solutions to one of South Asia's most promising markets.

The launch event welcomed over 140 industry professionals, including panel builders, real estate developers, members of the solar association, and representatives from ASHRAE (International Society of Heating, Refrigerating and Air-Conditioning Engineers), reflecting a strong momentum behind Himel's entry into the market.

Led by Himel's global leadership, Marketing, Sales, and Offer Management teams, the event underscored the brand's long-term commitment to Bangladesh. In his keynote speech, Mr Koon San ANG, International Sales Vice President at Himel, stated:

"Through global political and economic instability, Himel has remained steadfast. We believe that reliable and affordable electrical products, delivered through trusted channel partners, are the foundation of sustainable growth."
"By fostering collaboration and innovation, Himel aims to create a thriving ecosystem that supports our partners and the broader community in Bangladesh—bringing our vision of Powering Infinity to life."

Mr ANG also reflected on Himel's enduring legacy:

"Since 1958, Himel has grown from its Spanish roots into a global leader, reaching over 60 countries and 6 billion people. By blending heritage with innovation, we continue to empower industries and communities with smart, safe, and affordable energy solutions."

As part of the week-long brand launch activations under the overarching global Powering Infinity campaign theme, Himel launched its flagship "I Love Control" initiative on July 15, 2025, introducing its industrial control portfolio with a customer training program in Dhaka. The campaign marks Himel's expansion into the HVAC-centric industrial automation segment.

Himel, recognized as one of the top HVAC solution providers globally, also debuted its AI-powered EBA (Energy Management & Building Automation) system. Featuring free, intuitive software and expert-driven intelligence, the platform delivers up to 30% energy savings, empowering partners with smart, sustainable buildings. The comprehensive portfolio includes X Series contactors, SP Series VSDs, globally top-ranked smart relay controllers, and full automation systems—engineered to enhance operational efficiency across ventilation, pumping and more.

The launch cements Himel's long-term vision: powering industrial and economic progress across Bangladesh—one connection at a time.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

The Dawn of a New Era: Himel Launches in Bangladesh with Bold Vision and Innovation

MADRID, Jan. 15, 2026 /PRNewswire/ -- Future of Equestrian Sport Alliance (FESA) is pleased to announce a collaboration with Athena Hepburn, an international dressage rider competing at the highest level of the sport.

Athena A. M. Hepburn is a passionate and dedicated dressage rider and trainer with a strong foundation in natural horsemanship, specializing in the Parelli method. With extensive training under renowned professionals Luis Lucio and Juan Matute, she combines behavioral psychology and effective communication techniques to build strong, harmonious relationships with horses.

Athena Hepburn recently distinguished herself on the international stage by winning the kings cup in the Grand Prix U25 and is the 2025 Madrid champion of Grand Prix. Granddaughter of the iconic Audrey Hepburn, she represents a new generation of equestrians combining sporting excellence, cultural awareness and responsible engagement.

This collaboration aligns fully with FESA's mission as a Geneva-based international alliance dedicated to protecting, modernising and securing the future of equestrian sport in the face of today's challenges — including animal welfare, sustainable performance, innovation and societal expectations.

A collaboration focused on the future of the sport

Through this partnership, Athena Hepburn will contribute to initiatives led by FESA around high-performance sport and equine welfare, within a framework of collective action, shared responsibility and long-term vision. She is fluent in English, Spanish, Italian and German.

This collaboration aims to foster a constructive approach grounded in field experience, shared expertise and a responsible vision for the future of equestrian sport.

A shared vision

"Athena embodies the spirit of FESA: an athlete who is committed, credible and deeply connected to the realities of the sport," said FESA.
"Her perspective and engagement are valuable assets in shaping the future of equestrian sport."

Athena added: " I am delighted to collaborate with FESA at this pivotal moment for our sport. Contributing to a collective action in support of the future of equestrian sport and equine welfare is both a responsibility and a privilege and complements my professional life."

About FESA

The Future of Equestrian Sport Alliance (FESA) is an international alliance bringing together athletes, federations, scientists, universities and partners committed to ensuring the economic, social and ethical sustainability of equestrian sport — today and for generations to come.

Contact
Juan Carlos Capelli
juan-carlos@fesa.foundation
+49 1575 1127150

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

FESA announces a strategic collaboration with Athena Hepburn