AESTURA, Korea's #1 Dermatologist-Recommended Dermocosmetic Brand Launches Exclusively at Sephora Australia

Premium dermocosmetic brand specialising in sensitive skin launches from August 26th, bringing clinically-proven innovation to Australian skincare market

SYDNEY, July 28, 2025 /PRNewswire/ -- AESTURA, Korea's #1 dermatologist-recommended dermocosmetic brand for sensitive skin^[1], breaks new ground in the Australian skincare market with its exclusive launch at Sephora Australia stores and on Sephora.com.au, beginning August 26th, 2025. This strategic partnership with Sephora Australia answers the growing demand for advanced, science-backed solutions in the dermatologist skincare category.

AESTURA is more than just a skincare brand. It is the culmination of over 40 years of scientific research and dermatological expertise. AESTURA's specialised sensitive skin solutions are trusted by dermatologists at Korea's leading medical institutions. The brand has been ranked as the No. 1 cosmetic brand sold in skin clinics for 9 consecutive years^[2], and has widespread distribution, reaching 100% of tertiary general hospitals in South Korea^[3].

"We are thrilled to introduce AESTURA to our Australian beauty community," says Sheila Dam, Brand General Manager at AESTURA. "Our products and formulas have been trusted by Korean dermatologists and sensitive-skin users alike for decades, and now, with this launch at Sephora Australia, we are excited to share these innovative sensitive-skin solutions to a wider audience."

AESTURA's innovative skincare harnesses patented Triple-Lipid Technologyâ„¢, featuring one million ceramide capsules in every bottle engineered to mimic the skin's natural structure and target the fundamental pillars of skin health: hydration, protection, and restoration.

The ATOBARRIER365 Collection: Hero Products for Sensitive Skin

At the heart of AESTURA's breakthrough skincare is the ATOBARRIER365 Collection, featuring the viral sensation ATOBARRIER365 Cream. The hero product has become a phenomenon in Korea, with one cream sold every 7 seconds^[6] due to its proven ability to strengthen, protect and hydrate the skin.

The ATOBARRIER365 Cream features patented technology with one million capsules packed with ceramides in every bottle^[4]. These capsules stay on the skin for up to 18 hours^[5], delivering hydration while strengthening, repairing, and protecting the moisture barrier which can be weakened in sensitive skin.

"Sensitive skin often struggles with compromised skin barrier, making it more susceptible to dryness and irritation," says Dr. Richard D. Granstein, an academic dermatologist and Chair of AESTURA's Derma-Science Advisory Board. Additionally, according to Dr. Y. Claire Chang, board-certified dermatologist at UnionDerm and clinical instructor at Mount Sinai Hospital, "For those with sensitive skin, ceramides are crucial. It's not just about any ceramides, though. Sensitive skin benefits most from specific ceramides that mimic those naturally found in the skin. AESTURA's innovative capsule technology, used in the ATOBARRIER³⁶⁵ Cream, encapsulates these barrier-boosting ceramides, allowing for deeper penetration to help rebuild and strengthen the skin's natural barrier. Results reported from a clinical trial of the ATOBARRIER365 Cream demonstrated significantly enhanced skin hydration and improved barrier function."

The complete ATOBARRIER³⁶⁵ Collection includes products formulated to address specific skin concerns like dryness, irritation, and barrier damage while enhancing overall skin health. Each product is designed for daily use, providing a complete routine specifically developed for sensitive skin needs.

Exclusive Launch at Sephora Australia

The exclusive partnership with Sephora Australia underscores both brands' commitment to offering premium, results-driven skincare solutions. Sephora's reputation for curating the world's most coveted beauty brands makes it the ideal retail partner for AESTURA's Australian debut.

"Sephora Australia is excited to exclusively launch AESTURA, bringing our clients access to Korea's most trusted dermocosmetic brand," says Mark O'Keefe, Country Manager Sephora ANZ.

"Our clients value effective, results-driven skincare, and AESTURA delivers on this by offering cutting-edge solutions specifically designed for sensitive skin that support barrier health. We look forward to introducing AESTURA to our Sephora community and know that it will be a valuable addition to our assortment."

Market Impact and Availability

The Australian launch comes at a time when consumer interest in K-beauty and dermocosmetic products continues to grow, with Australian consumers increasingly seeking scientifically-backed skincare solutions and prioritising genuine skin health over trend-driven routines. Australia's harsh environmental factors - from intense UV exposure to dramatic seasonal transitions - demand skincare solutions of exceptional calibre.

AESTURA's arrival fills a crucial gap in the market for dermatologist-recommended brand that combine Korean innovation with clinical credibility.

Starting August 26th, AESTURA products will be available at all Sephora Australia and New Zealand stores nationwide and through Sephora's online platform, ensuring accessibility for customers across the country.

^[1]Based on research conducted by Kantar with dermatologists in South Korea, 2023.

^[2]Korea Consumer Agency, 2016-2024, Best Brand Award of the Year in the category of cosmetic brands sold in skin clinics.

^[3]Distribution Partners Based on Health Insurance Review & Assessment Service (HIRA) Statistical Figures

^[4]80mL/2.7 fl. oz.

^[5]Ex-vivo test on human skin

^[6]3M Units Sales: 2018.09 ~ 2024.01 cumulative unit sales
1 sold every 7 seconds : 2024.01 unit sales

About AESTURA

AESTURA is Korea's #1 dermatologist-recommended dermocosmetic brand, dedicated to developing scientifically-proven skincare solutions that bridge the gap between cosmetics and dermatological care. Founded on the principle of combining advanced research with gentle effectiveness, AESTURA has earned the trust of Korean dermatologists and consumers alike. The brand's commitment to clinical excellence and innovation has made it a leader in the Korean beauty industry and a sought-after name in global skincare markets.

For more information about AESTURA, visit https://int.aestura.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

AESTURA, Korea's #1 Dermatologist-Recommended Dermocosmetic Brand Launches Exclusively at Sephora Australia

• Resumes services to Fukuoka, Japan from September 2026 after nearly two decades
• Expands China footprint with new direct services to Shenzhen and Changsha, commencing July 2026
• "MAG Arena" showcases Asia's Largest Airline Pavilion at MATTA Fair 2026, featuring the region's premier sports partnership activation by an airline
• Increases frequencies across ASEAN, South Asia, Australia and New Zealand and Europe to further strengthen global connectivity

SINGAPORE, April 5, 2026 /PRNewswire/ -- Malaysia Airlines is significantly expanding its East Asia footprint with the return of direct flights to Fukuoka, Japan, and the launch of new services to Shenzhen and Changsha, China. Commencing between July and September 2026, these additions bring the airline's China network to nine key gateways and reinforce its commitment to providing greater travel flexibility across the region.

As part of this expansion, the airline will introduce new services between Kuala Lumpur and Shenzhen (SZX) and Changsha (CSX) in China, alongside the resumption of services to Fukuoka (FUK) in Japan, which the airline last operated in September 2006. With the launch of these destinations, Malaysia Airlines consolidates its presence across a total of nine strategic destinations in China, including Beijing (PKX), Shanghai (PVG), Guangzhou (CAN), Xiamen (XMN), Hong Kong (HKG), Taipei (TPE), and Chengdu Tianfu (TFU). Ticket sales for the new services commence today, supporting the growing travel demand and strengthening connectivity between Malaysia and these high-growth regional hubs.

Captain Nasaruddin A. Bakar, President and Group Chief Executive Officer of Malaysia Aviation Group (MAG), said, "This expansion reflects our strategic focus on scaling our presence in key growth markets across East Asia while cementing Kuala Lumpur's position as a key strategic gateway. Both Shenzhen and Changsha align perfectly with our network strategy, driven by robust demand across both business and leisure segments. The return to Fukuoka further enhances our network depth. As the only carrier operating direct flights on this route, we are proud to offer passengers a seamless non-stop experience that eliminates the need for transit. These developments demonstrate our ongoing commitment to optimising our network and delivering a more integrated travel experience for our customers."

Beyond the East Asia expansion, Malaysia Airlines is increasing flight frequencies across key routes namely Brisbane, Australia; Manila, Philippines and Colombo, Sri Lanka to meet rising demand while supporting growing tourism and trade links. In addition, the airline will operate ad-hoc Kuala Lumpur–London flights on 18 and 22 April 2026 to accommodate passengers affected by recent Middle Eastern carrier disruptions.

As the returning Official Airline Partner and Premier Sponsor of MATTA Fair 2026, MAG unveiled its most ambitious presence yet with the launch of the MAG Arena, recognised by both the Asia Records and ASEAN Records as Asia's Largest Airline Trade Pavilion at a consumer travel fair.

Spanning approximately 46,000 square feet, nearly three times the scale of its participation in September last year, the expanded pavilion transforms the MATTA Fair experience into a fully immersive destination showcasing curated experiences and next-generation travel technology that brings journeys to life before travellers even board the aircraft. Visitors will be able to explore destinations, discover travel innovations and experience the warmth of Malaysian Hospitality through interactive engagements designed to inspire their next journey.

In addition, the pavilion will host Asia's largest sports partnership activation by an airline, celebrating Malaysia Airlines' collaborations with global clubs like Manchester United and national sporting icons Datuk Azizulhasni Awang and others. The dedicated sports experience zone will allow football fans and travellers to engage with legends and their favourite sports personalities — reinforcing how sport and travel connect people across borders and generations.

Through the expansion of its network and increased flight frequencies, the airline continues to strengthen Kuala Lumpur's position as a key gateway to Asia and beyond, while supporting Malaysia's tourism ambitions under Visit Malaysia 2026 and advancing its journey towards becoming one of the world's Top 10 global airlines by 2030.

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