MALAYSIA HEALTHCARE TRAVEL COUNCIL LAUNCHES MYMT 2026, MALAYSIA'S FIRST MEDICAL TOURISM YEAR

KUALA LUMPUR, Malaysia, July 28, 2025 /PRNewswire/ -- The Malaysia Healthcare Travel Council (MHTC)  launched Malaysia Year of Medical Tourism (MYMT) 2026 at the Malaysia International Trade and Exhibition Centre (MITEC). The Honourable Datuk Seri Dr. Dzulkefly Ahmad, Minister of Health Malaysia, officiated the event, unveiling the campaign's logo and tagline, "Healing Meets Hospitality."

MYMT 2026 aims to position Malaysia as a premier medical tourism destination by  showcasing its advanced healthcare services and hospitality. The campaign also seeks to attract international health travellers by highlighting the nation's advanced medical facilities, skilled professionals and holistic wellness offerings. Renowned Malaysian singer Dato' Seri Siti Nurhaliza was announced as the campaign's ambassador, lending her voice to promote  Malaysia's medical tourism vision.

In 2024, Malaysia welcomed 1.6 million healthcare travellers, reflecting a 14% year-on-year  increase, and generated RM2.72 billion in revenue, a remarkable 21% growth compared to  2023. MYMT 2026 is poised to elevate these achievements, aligning with MHTC's ambitious goal of achieving RM12 billion in industry revenue by 2030. 

The launch also spotlighted the Flagship Medical Tourism Hospital (FMTH) programme,  recognising four outstanding institutions: Institut Jantung Negara, Island Hospital Penang,  Mahkota Medical Centre, and Subang Jaya Medical Centre. These hospitals, selected for their excellence in clinical care, innovation, and international patient services, are undergoing final evaluations, with the winner to be announced in December 2025.

"Malaysia is no stranger as the medical tourism destination of choice, serving an array of  healing journeys for our healthcare travellers to choose from. Now, not only are we focusing on modern medicine alone, we are also exploring a more integrative healthcare a holistic  ecosystem that blends modern medicine, wellness, Traditional & Complementary Medicine  (T&CM) and preventive care," said The Honourable Datuk Seri Dr. Dzulkefly Ahmad,  Chairman of MHTC.

For more details on MYMT 2026, visit www.malaysiahealthcare.org. 

For media inquiries and further information, please contact: 

Mohamad Shahizam Fauzi
Head, Communications
019-3306875
shahizam.f@mhtc.org.my

Siti Hamidah Mohd Najib
Senior Executive, Communications
012-3279096
hamidah.m@mhtc.org.my

About Malaysia Healthcare Travel Council

Malaysia Healthcare Travel Council (MHTC), founded in 2009 and operating under the purview of Ministry of Health (MOH) Malaysia, is tasked with developing and nurturing the "Malaysia Healthcare" brand. MHTC enhances, coordinates and promotes Malaysia's healthcare travel industry by fostering industry collaborations and establishing valuable public-private partnerships both domestically and  internationally. Working with 82 MHTC member hospitals across Malaysia, MHTC aims to elevate the healthcare travel industry through an active ecosystem, a robust "Malaysia Healthcare" brand, and  strategic market initiatives. The "Malaysia Healthcare" brand aspires to position Malaysia as the premier global healthcare destination. As a significant export service, Malaysia's healthcare travel  industry plays a vital role in the nation's economy.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MALAYSIA HEALTHCARE TRAVEL COUNCIL LAUNCHES MYMT 2026, MALAYSIA'S FIRST MEDICAL TOURISM YEAR

MALAYSIA HEALTHCARE TRAVEL COUNCIL LAUNCHES MYMT 2026, MALAYSIA'S FIRST MEDICAL TOURISM YEAR

MALAYSIA HEALTHCARE TRAVEL COUNCIL LAUNCHES MYMT 2026, MALAYSIA'S FIRST MEDICAL TOURISM YEAR

TATU CITY, Kenya, Jan. 23, 2026 /PRNewswire/ -- Tatu Coffee Estates Limited has been awarded 1st and 3rd place in the Washed Arabica Category at the National Taste of Harvest Kenya 2025–2026 Awards, the country's most prestigious competition for coffee quality.

The Washed Arabica category is widely regarded as the most competitive in the country, reflecting Kenya's long-standing global reputation for premium specialty coffee. This dual recognition affirms Tatu Coffee's position among Kenya's leading producers and highlights the strength of its estate-based farming and processing model.

Tatu Coffee has more than 6,500 acres of coffee estates owned by Rendeavour, the developer of Tatu City Special Economic Zone, whose long-term investment strategy supports world-class agricultural practices and sustainable urban development. The scale of the estates allows Tatu Coffee to maintain full control over quality while producing volumes ideal for international specialty markets.

John Sathya, CEO of Tatu Coffee Estates, said, "For decades, Kenyan coffee has been known globally for its exceptional quality. Winning first and third place in the Washed Arabica category demonstrates that Tatu Coffee's farming and processing approach delivers consistent, internationally competitive results. This recognition validates our teams' work and our commitment to producing world-class Kenyan coffee while creating meaningful impact for our people and communities."

The award-winning coffees were selected from Tatu Coffee's regular production, demonstrating that the quality recognised by the judges is consistent rather than limited to special or experimental selections. The international jury praised the coffees for their complex notes of orange blossom, red berries, marmalade, and jam, highlighting the layered clarity, balance, bright acidity, and sweetness, which increased with extraction time.

Tatu Coffee focuses exclusively on the specialty coffee segment, supplying premium washed Arabica to roasters and buyers in Europe, the United States, the Middle East, and Asia-Pacific. The company serves discerning markets that value origin-driven quality rather than commodity-grade coffee.

The award underscores Tatu Coffee's contribution to Kenya's rural economy. Its estates provide thousands of permanent and seasonal jobs, generating significant employment and income in coffee-growing communities. This investment supports livelihoods, contributing to the resilience of Kenya's coffee sector at a time when national coffee production has faced long-term decline.

All Tatu Coffee estates are Rainforest Alliance certified, with sustainability embedded across operations through water recycling, reforestation, ecosystem conservation, responsible waste management, and worker welfare initiatives. For green coffee sales and partnerships, contact info@tatucoffee.com.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Tatu Coffee wins top Kenya quality awards