WASHINGTON--(BUSINESS WIRE)--Jul 31, 2025--
It's official: the road to the FIFA World Cup 26™ starts with Visa. As the Official Payment Technology Partner of FIFA and a global leader in digital payments, Visa cardholders with a Visa Debit, Credit or reloadable Visa prepaid cards globally will receive exclusive early access to apply for tickets to the most anticipated sporting event in the world. The first-ever Visa Presale Draw was announced at the Visa Payments Vault in Washington, D.C., where government officials from Canada, Mexico and the United States gathered to celebrate trilateral collaboration and the unifying power of sport at the Visa FIFA World Cup 26™ Reception.
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“The Visa Presale Draw offers Visa cardholders exclusive early access to enter the draw for tickets, creating an incredible opportunity for some lucky fans to secure their place at this historic event,” said Kim Lawrence, Regional President of North America at Visa. “As we get closer to the tournament, Visa also plans to help communities and businesses across the continent get ready for the influx of travelers, ensuring the tournament's economic impact lasts far beyond the final whistle.”
“This is an unprecedented moment for Visa — not only are we redefining how fans experience the game, but we are also bringing them closer than ever with the opportunity to apply for exclusive ticket access through the first-ever Visa Presale Draw,” said Eduardo Coello, Regional President for Visa in Latin America and the Caribbean. “As we set new standards for safe and secure payment experiences for fans, there’s no better time to deliver on our promise than at the largest FIFA World Cup in history, right here in our region—with Mexico as a proud host.”
Empowering Fans
From September 10-19, fans with a Visa card, including Visa Credit, Visa Debit and reloadable Visa prepaid cards, can apply to enter the Visa Presale Draw – a randomized selection process that gives selected entrants the chance to purchase tickets before general ticket sales open. Interested cardholders will need a FIFA ID to participate in the Visa Presale Draw and are encouraged to visit FIFA.com/tickets today to create their ID, if they don’t already have one. Those chosen to purchase tickets through the Visa Presale Draw will be notified by email starting no earlier than September 30 and given a dedicated time slot in October to purchase available tickets on a first come, first served basis. As the official payment method for FIFA ticketing, Visa will be the exclusive payment method accepted during the presale purchase window. Learn more about the Visa Presale Draw here.
“Excitement for the FIFA World Cup 26 is building fast, and 10 September is a date every football fan should have marked in their calendar,” said FIFA Chief Business Officer Romy Gai. “We’re delighted to once again partner with Visa to give fans the very first opportunity to apply for a place at the greatest show on earth. A ticket to the FIFA World Cup™ isn’t just a ticket—it’s a gateway to the most inclusive and spectacular tournament in our history. Everyone will want to be part of this moment, so make sure you’ve created your FIFA ID and have your Visa card ready.”
Uplifting Communities and Small Businesses
As Visa cardholders from around the world apply to secure exclusive ticket access for the FIFA World Cup 2026 TM, Visa also wants to help businesses get ready to make the most of the moment. By sharing trends and expertise, Visa will help empower local businesses, especially in host cities – from street vendors in Mexico City to boutiques in Kansas City, or a local bakery in Vancouver– so they can capitalize on World Cup tourism and turn tournament fanfare into lasting economic growth. More details on these programs will be shared as the match draw approaches.
A Tournament Like No Other
The FIFA World Cup 2026™ promises to be record-breaking: 48 teams, 104 matches over 39 days in 16 iconic host cities and will be the first ever tri-country hosted games across North America. With nearly 20 years of partnership with FIFA, Visa and FIFA continue to innovate and expand access for fans, business owners and communities alike.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
Robert Thomson, Senior Vice President of Global Government Affairs at Visa; Eduardo Coello, Regional President for Latin America and the Caribbean at Visa; Amy Hopfinger, Chief Business and Strategy Officer for the FIFA World Cup 2026™; and Alexi Lalas, U.S. soccer legend and former national team defender, pose for a photo during the Visa FIFA World Cup 2026™ reception at the Visa Payments Vault on Wednesday, July 30, 2025 in Washington, D.C. The event celebrated the tournament’s global impact and Visa’s role as a sponsor.
