The just-concluded ChinaJoy 2025, also known as the China Digital Entertainment Expo and Conference in Shanghai, has showcased the booming performance of China's gaming industry and its growing global influence.
More than 700 enterprises from over 30 countries and regions attended the expo, with Chinese game makers keenly seeking to increase their global market share.
China's gaming market saw its sales revenue reach a record high of 168 billion yuan (about 23.5 billion U.S. dollars) in the first half of this year, up more than 14 percent from a year ago, according to a report released by the China Audio-video and Digital Publishing Association (CAVDPA) ahead of the expo.
Ronen Mense, President and Managing Director of AppsFlyer APAC, commented on the rapid growth of the Chinese gaming industry during an interview with China Global Television Network (CGTN) at the expo held from August 1-4.
"Chinese gaming companies have been growing at a very fast rate. Just in the past maybe six, seven years, we've seen almost a 400 percent increase in Chinese games that are getting installed on people's mobile phones globally," Mense said.
The major overseas market for Chinese games is the United States, which accounts for nearly a third, followed by Japan and South Korea, according to the CAVDPA report.
Mense attributed the unique appeal of Chinese games to compelling storylines and cultural resonance.
"Chinese culture is very gaming-oriented, but the games are interesting because they always have like some type of storyline to them, some type of cultural resonance that they're trying to build. And they're taking these storylines and taking them global right now. And they're appealing. They're making people wanna understand more about like the culture behind gaming, creating character development. And then the aesthetics are just beautiful. And so I think that what is being done in China is helping to go take these games global. You see many types of different gaming genres, whether it's a role-playing game or casual games, which we know that casual game is very addictive as well. So I think there's no real category that Chinese gaming companies don't go into," Mense said.
2025 ChinaJoy showcases impressive performance, global influence of China's gaming industry
