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Millennium Hotels and Resorts Crowned Singapore's Most Valuable Hotel Brand for the Second Consecutive Year

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Millennium Hotels and Resorts Crowned Singapore's Most Valuable Hotel Brand for the Second Consecutive Year
Business

Business

Millennium Hotels and Resorts Crowned Singapore's Most Valuable Hotel Brand for the Second Consecutive Year

2025-08-08 09:00 Last Updated At:09:15

SINGAPORE, Aug. 8, 2025 /PRNewswire/ -- Millennium Hotels and Resorts (MHR) has once again been named Singapore's most valuable hotel brand in the Brand Finance Hotels 50 2025 global ranking. Valued at USD 421 million, MHR climbed three positions to rank 31st globally, reaffirming its leadership in the international hospitality landscape and its continued commercial momentum.

This marks the second consecutive year that MHR has been featured in the global top 50, having ranked 34th in the 2024 edition, further cementing its standing as Singapore's leading hospitality brand on the world stage.

Together with sister brand Copthorne, which recorded a brand value of USD 223 million, the combined brand value of Millennium and Copthorne now stands at USD 644 million, underscoring the strength of the group's overall portfolio and strategic brand focus.

This accolade reflects MHR's strategic transformation over the past year - a transformation led by innovation, digital enablement, and guest-centric growth. From the rollout of AI-powered assistants AVA and Ask Millie to full GSTC certification across all Singapore hotels, and a revitalised MyMillennium loyalty programme, the brand continues to lead with relevance in today's competitive travel landscape. The brand also recently launched M Social Resort Penang in July, with M Social Hotel New York Downtown set to open this October and M Social Hotel Sunnyvale, Florida slated for launch in Q1 2026 expanding its lifestyle offering in key gateway markets.

Kwek Leng Beng, Executive Chairman of City Developments Limited said:
"Developing a strong and reputable brand is my priority. While growing the number of hotels is important, it's the strength of the brand that drives sustainable growth and differentiates us in a competitive market. My personal vision is to expand our group's portfolio globally with hundreds of Singapore flags flying in key cities around the world."

Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented:
"Millennium Hotels and Resorts' position as one of only two Southeast Asian brands in the global top 50 hotels ranking speaks volumes about its strength in the region. Its focus on smart innovation, sustainability, and guest-centric experiences has not only made it Singapore's most valuable hotel brand, but also a standout force in the regional hospitality landscape."

"Being named Singapore's most valuable hotel brand is a proud moment for us, and a powerful validation of the work our teams have done across the board," said Kwek Eik Sheng, Executive Director, Millennium Hotels and Resorts. "This recognition reflects the value of our people, affirms our brand strength and supports our long-term vision to build a future-ready hospitality brand that is globally competitive and locally respected."

Saurabh Prakash, Interim Chief Operating Officer and Chief Commercial Officer, Millennium Hotels and Resorts, added:
"This achievement is the result of deliberate and focused strategy one that is deeply aligned with our Chairman Mr Kwek Leng Beng's Blue Ocean vision. On the back of MyMillennium being named a winner at the Travel + Leisure Loyalty Awards, this latest recognition further affirms the strength of our brand and loyalty proposition. We are shaping a bold new chapter for Millennium Hotels and Resorts, investing in differentiated experiences across rooms, dining, and loyalty. Our goal is to break category conventions and elevate the brand across all our markets."

With a presence in over 80 destinations and a growing portfolio of more than 145 hotels, MHR remains firmly on track to support the group's long-term ambition of scaling to 500 hotels globally through strategic partnerships, market-driven growth, and brand-led innovation.

Millennium Hotels and Resorts (MHR)  

Millennium Hotels and Resorts (MHR) is a dynamic, global hospitality group with properties spanning four continents and 80 destinations. With a reputation for excellence, MHR owns, manages, and operates over 145 properties worldwide including in New York, Los Angeles, London, Paris, Dubai, Abu Dhabi, Auckland, Beijing, and Singapore. Its diverse portfolio spans brands including The Biltmore, Grand Millennium, Millennium, M Social, Studio M, M Hotel, Copthorne, and Kingsgate—offering the perfect address for business and leisure travellers who are looking for hospitality experiences that go above and beyond. MHR is a Hong Leong Group subsidiary of Singapore-listed global real estate company City Developments Limited. For more information, visit www.millenniumhotels.com.  

MyMillennium 
Explore the world and be rewarded with MyMillennium, the global loyalty programme from Millennium Hotels and Resorts. With over 4 million members, MyMillennium allows you to earn and redeem points at over 145 participating hotels across Asia-Pacific, the UK, USA, and the Middle East. Members can earn MyPoints on their stays and dining, and redeem them for rewards like complimentary nights, room upgrades, dining discounts, and more. The programme consists of three membership tiers—Classic, Silver, and Prestige—each offering exclusive perks as members progress. In addition, MyMillennium BIZ offers corporate bookers tailored rewards on their business travels and events, making MyMillennium a versatile and rewarding loyalty programme for both leisure and business travellers.  

Sign up at www.millenniumhotels.com/en/programmes/my-millennium/.  

 

SINGAPORE, Aug. 8, 2025 /PRNewswire/ -- Millennium Hotels and Resorts (MHR) has once again been named Singapore's most valuable hotel brand in the Brand Finance Hotels 50 2025 global ranking. Valued at USD 421 million, MHR climbed three positions to rank 31st globally, reaffirming its leadership in the international hospitality landscape and its continued commercial momentum.

This marks the second consecutive year that MHR has been featured in the global top 50, having ranked 34th in the 2024 edition, further cementing its standing as Singapore's leading hospitality brand on the world stage.

Together with sister brand Copthorne, which recorded a brand value of USD 223 million, the combined brand value of Millennium and Copthorne now stands at USD 644 million, underscoring the strength of the group's overall portfolio and strategic brand focus.

This accolade reflects MHR's strategic transformation over the past year - a transformation led by innovation, digital enablement, and guest-centric growth. From the rollout of AI-powered assistants AVA and Ask Millie to full GSTC certification across all Singapore hotels, and a revitalised MyMillennium loyalty programme, the brand continues to lead with relevance in today's competitive travel landscape. The brand also recently launched M Social Resort Penang in July, with M Social Hotel New York Downtown set to open this October and M Social Hotel Sunnyvale, Florida slated for launch in Q1 2026 expanding its lifestyle offering in key gateway markets.

Kwek Leng Beng, Executive Chairman of City Developments Limited said:
"Developing a strong and reputable brand is my priority. While growing the number of hotels is important, it's the strength of the brand that drives sustainable growth and differentiates us in a competitive market. My personal vision is to expand our group's portfolio globally with hundreds of Singapore flags flying in key cities around the world."

Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented:
"Millennium Hotels and Resorts' position as one of only two Southeast Asian brands in the global top 50 hotels ranking speaks volumes about its strength in the region. Its focus on smart innovation, sustainability, and guest-centric experiences has not only made it Singapore's most valuable hotel brand, but also a standout force in the regional hospitality landscape."

"Being named Singapore's most valuable hotel brand is a proud moment for us, and a powerful validation of the work our teams have done across the board," said Kwek Eik Sheng, Executive Director, Millennium Hotels and Resorts. "This recognition reflects the value of our people, affirms our brand strength and supports our long-term vision to build a future-ready hospitality brand that is globally competitive and locally respected."

Saurabh Prakash, Interim Chief Operating Officer and Chief Commercial Officer, Millennium Hotels and Resorts, added:
"This achievement is the result of deliberate and focused strategy one that is deeply aligned with our Chairman Mr Kwek Leng Beng's Blue Ocean vision. On the back of MyMillennium being named a winner at the Travel + Leisure Loyalty Awards, this latest recognition further affirms the strength of our brand and loyalty proposition. We are shaping a bold new chapter for Millennium Hotels and Resorts, investing in differentiated experiences across rooms, dining, and loyalty. Our goal is to break category conventions and elevate the brand across all our markets."

With a presence in over 80 destinations and a growing portfolio of more than 145 hotels, MHR remains firmly on track to support the group's long-term ambition of scaling to 500 hotels globally through strategic partnerships, market-driven growth, and brand-led innovation.

Millennium Hotels and Resorts (MHR)  

Millennium Hotels and Resorts (MHR) is a dynamic, global hospitality group with properties spanning four continents and 80 destinations. With a reputation for excellence, MHR owns, manages, and operates over 145 properties worldwide including in New York, Los Angeles, London, Paris, Dubai, Abu Dhabi, Auckland, Beijing, and Singapore. Its diverse portfolio spans brands including The Biltmore, Grand Millennium, Millennium, M Social, Studio M, M Hotel, Copthorne, and Kingsgate—offering the perfect address for business and leisure travellers who are looking for hospitality experiences that go above and beyond. MHR is a Hong Leong Group subsidiary of Singapore-listed global real estate company City Developments Limited. For more information, visit www.millenniumhotels.com.  

MyMillennium 
Explore the world and be rewarded with MyMillennium, the global loyalty programme from Millennium Hotels and Resorts. With over 4 million members, MyMillennium allows you to earn and redeem points at over 145 participating hotels across Asia-Pacific, the UK, USA, and the Middle East. Members can earn MyPoints on their stays and dining, and redeem them for rewards like complimentary nights, room upgrades, dining discounts, and more. The programme consists of three membership tiers—Classic, Silver, and Prestige—each offering exclusive perks as members progress. In addition, MyMillennium BIZ offers corporate bookers tailored rewards on their business travels and events, making MyMillennium a versatile and rewarding loyalty programme for both leisure and business travellers.  

Sign up at www.millenniumhotels.com/en/programmes/my-millennium/.  

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Millennium Hotels and Resorts Crowned Singapore's Most Valuable Hotel Brand for the Second Consecutive Year

Millennium Hotels and Resorts Crowned Singapore's Most Valuable Hotel Brand for the Second Consecutive Year

Transaction Enhances MRO Scale, AOG Readiness, and Lubricants Market Leadership

ARLINGTON, Texas, Jan. 15, 2026 /PRNewswire/ -- GracoRoberts (gracoroberts.com) today announced the acquisition of Sky Mart (skymart.aero) to advance its international footprint in Latin America, leveraging the company's corporate headquarters in Miami as a gateway to the aerospace-rich Latin American region. The acquisition significantly bolsters GracoRoberts' reach into the $6.5B Latin American MRO market, scales its AOG capability, and offers its customers access to a considerable breadth of in-stock lubricants, amplifying the acquirer's already sound position as the largest, fastest, and most technically focused aerospace specialty chemicals distributor in the world.

The addition of Sky Mart to the GracoRoberts' portfolio expands its technical sales coverage throughout Latin America, the Caribbean, Florida, and portions of the US, while adding an additional 42,000 square feet of fulfillment centers in Miami, FL, San Antonio, TX, and Indianapolis, IN, and offering a rich stocking position for oils, greases, and fluids. Additionally, Sky Mart customers will benefit from access to GracoRoberts' extensive breadth of adhesives, composites, paints and coatings, a robust ecommerce presence for immediate product access, and a global technical sales team. These enhancements, coupled with a mutual focus on world-class quality, will add meaningful value to both companies' customer and supplier partners.

Jason Caldwell, President and CEO of GracoRoberts, commented on the acquisition. "We are thrilled to welcome the team from Sky Mart to the GracoRoberts' family of companies. This partnership strengthens our ability to serve the global aerospace community, especially in the important Latin America and Miami markets, with an enhanced stocking position, broader product offerings, and a scalable bolt-on ecommerce presence and AOG platform for an industry that requires speed and dependability." 

Juan Gregorio Robbin, Co-Founder and President of Sky Mart, also commented on the integration, and the decision to partner with GracoRoberts after four decades of family-owned operation. "At Sky Mart, our operating philosophy is simple and unwavering: stock the right products, deliver exceptional service, and get it right the first time. This guiding principle has earned us the trust of a loyal Latin and North American customer base, and by joining the GracoRoberts' family, we can deliver even more value to our customers."

Ana Maria Robbin, Co-Owner and Executive Vice President of Sky Mart, offered her perspective on the acquisition. "2025 marked Sky Mart's 40th year in a business founded by our parents – our heroes – Gregorio and Lucy Robbin. They raised us to believe in the power of a vision, endless determination, and a deep spirit of service that defines our culture today, and I see these qualities in the team at GracoRoberts. I know the Sky Mart legacy will be upheld with care and purpose."

The leaders of both companies will collaborate to deliver a seamless, customer-focused transition that preserves each organization's culture and ensures no disruption to the business.

The acquisition of Sky Mart is supported by CM Equity Partners, the private equity sponsor of GracoRoberts and long-standing partner to its Executive Leadership Team (ELT). Under the leadership of President and CEO Jason Caldwell, the GracoRoberts ELT has significantly expanded the company's global footprint and accelerated its digital growth strategy through six acquisitions over the past seven years –  E.V. Roberts, Able Aerospace Adhesives, Silmid, SkyGeek, Pacific Coast Composites, and now Sky Mart – each enhancing value for its enterprise partners and the broader aerospace industry.

About GracoRoberts

Headquartered in Arlington, TX, GracoRoberts (www.gracoroberts.com) is the single largest, fastest, and most technically focused specialty chemicals distributor to serve the global aerospace market and is fully AS, ISO, and CMMC II certified. We serve the aerospace OEM, MRO, and defense segments, composites, electronics, and other advanced manufacturing industries. As a family of brands including Silmid, SkyGeek, and Pacific Coast Composites, we are authorized to distribute 3M, Airtech, Aeroshell, AkzoNobel, Eastman, Henkel, Hexcel, Huntsman, Isovolta, Momentive, PPG, Resin Formulators, Royco, Scott Bader, Sika, American Fiber & Finishing, Armite Lubricants, Arrow Solutions, B&J Rubber Products, Castrol, Chemetall, Contec, Deb Stoko, ITW Performance Polymers, Mask-Off, Master Fluid Solutions, Permabond, Reabrook Ltd, Rocol, Royal Adhesives, Socomore, and Zip-Chem, and can source thousands of other providers upon request. We differentiate by adding value: services include world-class ecommerce available through three websites (www.skygeek.com, www.silmid.com, and www.gracoroberts.com), global distribution, custom formulation, specialty packaging, vendor managed inventory, intermix and kitting services, defense logistics and compliance, export management services, and an on-staff Chemist, lab, and testing facility. GracoRoberts prides itself in delivering superior engineered materials with impeccable support to thousands of customers from more than 65 countries around the globe.

About Sky Mart

Headquartered in Miami, FL and founded in 1985 by Gregorio and Lucy Robbin with Co-Founder and President Juan Gregorio Robbin, Sky Mart (www.skymart.aero) has grown into an industry leading and well-recognized aerospace chemical, lubricant and specialty fluids stocking distributor. Sky Mart is now a second-generation Robbin family business serving thousands of customers across Latin America and North America. With over 40 years of global distribution experience, the company's philosophy is straight forward: stock the products, quote quickly, and offer fast, accurate, and on-time shipping. Today Sky Mart continues to invest in online and EDI trading platforms, and offers reliable and effective after-hours AOG service for the airline, MRO, and other aviation communities.

About CM Equity Partners

CM Equity Partners (www.cmequity.com), based in New York, NY, provides capital to the Federal services and aerospace and defense industries. For 30 years, CMEP has partnered with management teams to build enduring value by leveraging its industry knowledge, relationships, operating experience, and its corporate finance, M&A, and private equity expertise. CMEP employs an active and collaborative management approach, developing long-term strategic plans and guiding decisions on re-investment of profits to grow and broaden a company's revenue base and capabilities. CMEP's investments are structured with flexibility across a broad spectrum of the capital structure, including equity, structured equity, and mezzanine debt.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

GracoRoberts Acquires Sky Mart to Accelerate Latin American Expansion, Anchored by Miami Hub

GracoRoberts Acquires Sky Mart to Accelerate Latin American Expansion, Anchored by Miami Hub

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