DUBLIN--(BUSINESS WIRE)--Aug 11, 2025--
Musco Lighting, a global leader in sports and infrastructure lighting, alongside its longtime Ireland partner, McSherry Electrical, will deliver a landmark LED floodlighting upgrade at Croke Park, Ireland’s largest stadium and the headquarters of the Gaelic Athletic Association (GAA).
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250811424342/en/
The new LED system, set to debut at the upcoming NFL International Series game between the Pittsburgh Steelers and Minnesota Vikings this September, will replace the stadium’s original 2007 incandescent system with a custom-engineered solution offering superior energy efficiency, broadcast-quality lighting, and reduced maintenance.
"Croke Park is a place where the history speaks for itself," said Chris Limpach, Director of Europe, Middle East & Africa Business at Musco Lighting. "It’s hosted unforgettable events and is a source of pride for the entire nation. We’re honoured to help usher in a new era of performance and sustainability with our LED technology."
As the heart of Irish sporting and cultural life, Croke Park plays host to All-Ireland finals, concerts, and global events. This installation reflects a broader commitment to sustainability, innovation, and world-class fan experiences.
"Upgrading our floodlights to a state-of-the-art LED system is a major milestone in our drive for sustainability and innovation," said Peter McKenna, Stadium Director at Croke Park. "This system enhances playing conditions, improves energy efficiency, and ensures Croke Park continues to deliver world-class events while reducing our carbon footprint. We are excited to be working with Musco on this important project for the stadium."
The project is being delivered in partnership with McSherry Electrical, an Irish contractor with deep expertise in complex infrastructure and stadium installations.
"We’re thrilled to work alongside Musco on this landmark installation," said Neil McSherry, Managing Director of McSherry Electrical. "Croke Park holds a special place in Irish life, and we’re proud to play a role in its evolution through sustainable, future-focused solutions."
View this press release on Musco.com.
PROJECT FACT SHEET
Venue: Croke Park, Dublin, Ireland
Project: Full LED Floodlight System Installation
Technology Provider: Musco Lighting
Electrical Contractor: McSherry Electrical
System Benefits: Enhanced lighting standards, entertainment features, energy savings, lower maintenance, carbon reduction
Debut Event: NFL Global Series – Steelers vs. Vikings, September 2025
Previous System: Metal Halide, installed in 2007
Other Musco Projects: Aviva Stadium, Wembley Stadium, Etihad Stadium, Principality Stadium, Chadwicks Wexford Park, Pearse Stadium
COMPANY BOILERPLATES
About Musco Lighting
Musco Lighting is a global leader in the design and manufacture of sports and large-area lighting solutions. For over 45 years, Musco has pioneered innovations in LED technology, offering customised systems that improve visibility, reduce energy costs, and minimise environmental impact at venues ranging from local sports fields to the world’s premier stadiums.
Website: www.musco.com
About McSherry Electrical
McSherry Electrical is an electrical engineering contractor based in Mallow, specialising in high-performance installations across the commercial, industrial, and infrastructure sectors. With a strong portfolio of stadium and large-scale projects, McSherry Electrical delivers technically excellent solutions with a focus on safety, innovation, and sustainability.
Website: www.mse.ie
Left to right: Jeff Rogers – CEO Musco; Peter McKenna – Stadium & Commercial Director Croke Park; Neil McSherry – Managing Director McSherry Electrical; Brian Conlon - Head of Stadium Operations & Projects Croke Park; Chris Limpach - Director EMEA Musco.
NEW YORK--(BUSINESS WIRE)--Jan 15, 2026--
Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today opened its new Intuit TurboTax flagship store in New York City’s SoHo neighborhood, reimagining the future of personal and small business tax filing by combining the power of its all-in-one, agentic AI-driven consumer platform and human intelligence (HI) to deliver the ultimate done-for-you tax experience. The opening of the new Intuit TurboTax flagship store at 463 Broadway in New York City’s SoHo neighborhood marks the nationwide launch of nearly 600 Expert Office locations and 20 new TurboTax Stores, successfully completing the expansion phase initiated last year. By seamlessly merging advanced agentic AI with a network of local AI-powered human expertise, Intuit is creating a system of intelligence that anticipates consumer needs, automates the tedium of tax preparation, and gives customers the confidence they need based on their unique tax situation. Intuit’s consumer platform actively works in the filers' best interest to find them more money, easier and faster.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260115079410/en/
“We are fundamentally redefining what it means to get taxes done by delivering a first-of-its-kind seamless integration of our digital and physical experience,” said Mark Notarainni, Executive Vice President and General Manager, Consumer Group, Intuit. “This isn’t just another tax store; it is the physical manifestation of our AI+HI strategy, a modern space where our AI and local human expertise converge to provide trusted, personalized guidance. We are providing the antidote to tax-related stress and anxiety to give filers year-round control, complete confidence, and better financial outcomes.”
The Future of Filing: Combining the Power Of Agentic AI with Local Expertise
With the opening of TurboTax stores, Intuit is fundamentally reimagining the tax landscape, creating a high-touch front door that brings digital filing and in-person expertise together in a seamless, modern experience. A distinct departure from traditional tax offices, these stores are powered by a first-of-its-kind, connected platform uniting Credit Karma and TurboTax together to support customers end to end. Tailored to filers’ unique needs, these physical locations provide them with much-needed time back and peace of mind during an overwhelming season; by eliminating manual data entry through an integrated digital-to-physical journey, Intuit ensures customers can focus on their lives with complete financial confidence.
Key components of the TurboTax store experience:
Nationwide Local Store Locations
TurboTax is strategically opening stores in key markets across the country to bring local expert assistance within reach of millions of filers. Up to 20 stores will open in advance of the tax deadline in the following metropolitan areas:
In addition to these storefronts, TurboTax has activated nearly 600 Expert offices nationwide, increasing its physical presence to offer local, face-to-face support.
Grand Opening Celebration: A Blueprint for Financial Confidence
To celebrate this shift in the tax landscape, Intuit is hosting an exclusive event tonight at the SoHo Flagship featuring Intuit CEO Sasan Goodarzi and Consumer Group EVP Mark Notarainni. Cultural icon Issa Rae will conduct a fireside chat, and be joined by special guests including Aaron Judge and DJ Mick. The evening will culminate with a musical performance by Anderson .Paak & the Free Nationals.
Powering Prosperity: $100,000 Commitment to NYC Schools
As part of the grand opening, Intuit is reinforcing its investment in the New York community and the next generation of filers. Intuit will announce a $100,000 donation to NYCPS. This contribution provides students with the resources to develop financial literacy, capability, and confidence for personal and professional success.
TurboTax partnered with renowned architectural, design, and planning firm, Gensler on the design and architecture of its physical locations, as well as BUCK, a global creative company on the Forum's interactive content design. Leading global commercial real estate and investment management company, Jones Lang LaSalle Americas, Inc. (JLL) is its brokerage partner.
To find an Intuit TurboTax store, or explore expert offerings, visit TurboTax.com.
For press assets visit our digital press kit.
About Intuit
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
The Forum seating area at the new TurboTax SoHo Flagship (463 Broadway), utilizes ambient animations on a 30-foot-wide L-shaped digital screen to provide financial education in a serene environment, proving that human connection, empowered by Intuit's advanced AI, can transform the inherently emotional task of tax filing.
Intuit TurboTax's Flagship Store in New York's SoHo neighborhood at 463 Broadway, NY, New York
