Comfee Gusto AC Launched Successfully with a Vibrant Splash in Indonesia

JAKARTA, Indonesia, Aug. 11, 2025 /PRNewswire/ -- Comfee, Germany's No.1 air conditioner brand, has officially launched its Gusto series in Indonesia. The launch was paired with a vibrant summer campaign aimed at engaging young consumers through interactive experiences and online activations.

Comfee is a lifestyle-focused brand created for the younger generation. Its core idea, "cooling smart with style," blends modern aesthetics with smart features to provide comfort, efficiency, and freedom. The brand's slogan, "Comfee, How I Cool Smart," reflects this mission—delivering more than just cooling, but a smarter and more expressive lifestyle.

The entry into the Indonesian market marks an important step in Comfee's Southeast Asia expansion. To celebrate, Comfee rolled out the "Live Joyfully with Comfee" campaign. Through localized activities and partnerships with popular KOLs, the campaign encouraged young Indonesians to enjoy life's vibrant moments with Comfee products. These collaborations emphasized themes of joy, freedom, and personal comfort, quickly building momentum on social media.

Comfee's social campaign led to strong engagement across platforms. Influencers from different fields showcased how Gusto air conditioners fit into their lives—highlighting features like energy management, Active Clean+, and durability. User feedback was highly positive, with many praising the product's convenience and sleek look. Gusto series resonates with young Indonesians and is gaining recognition in the country's competitive AC market.

ireneswnd: https://www.tiktok.com/@ireneswnd/video/7530573727642275128

Comfee's vision goes beyond products. It aims to shape a smarter, more personalized lifestyle for young consumers. With continued innovation and a deep focus on design and user needs, Comfee is set to redefine home comfort in Indonesia and across Southeast Asia.

Comfee Official Shops:

• lazada link: https://www.lazada.co.id/shop/bpcwyicg 
• tokpedia link: https://www.tokopedia.com/comfee-indonesia 
• tiktok: https://www.tiktok.com/@comfee_indonesia 
• shopee: https://shopee.co.id/comfeeofficialstore

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Comfee Gusto AC Launched Successfully with a Vibrant Splash in Indonesia

Comfee Gusto AC Launched Successfully with a Vibrant Splash in Indonesia

CHIANG RAI, Thailand, June 17, 2026 /PRNewswire/ -- The Chiang Rai Times is proud to announce that it has been named the "Best South East Asia News Media Platform 2026" by APAC Insider. This award recognizes the independent news outlet's ongoing commitment to delivering high-quality, accessible journalism to readers in Northern Thailand, the wider ASEAN region, and across the globe.

Since its launch in 2007, the Chiang Rai Times has grown from a local English-language news portal into a trusted regional platform. It provides daily coverage of politics, business, social events, and tourism, while remaining a non-profit organization dedicated to serving the public.

"We are incredibly honored to receive this recognition," said Anna Wong, the Editor-in-Chief of the Chiang Rai Times. "This award is a testament to our hardworking team of journalists and contributors who strive to provide clear, reliable news every single day.

We set out to give English-speaking residents and international readers a clear window into our region, and to be recognized on a Southeast Asian stage is a huge milestone for us."

The 2026 award highlights several of the platform's key achievements:

• Expanded Regional Coverage: Delivering timely, accurate updates on regional development, trade, and cultural shifts across Southeast Asia.
• Digital Reach: Adapting to modern reading habits by bringing clear, straightforward news to readers across web and social media channels.
• Community Focus: Continuing to champion local business, tourism, and social causes in Chiang Rai and Northern Thailand.

As the media landscape continues to change, the Chiang Rai Times remains dedicated to its core mission: sharing reliable, independent news using clear and simple language, so that everyone can stay informed.

For more information, or to read the latest updates, please visit www.chiangraitimes.com.

About the Chiang Rai Times:

Established in 2007, the Chiang Rai Times is an independent, non-profit English-language online newspaper based in Chiang Rai, Thailand. It shares local, national, and international news, providing expatriates, tourists, and the local community with the information they want to know in a timely, easy-to-read format.

Media Contact:
Public Relations Team
Chiang Rai Times
Email: info@chiangraitimes.com
Website: www.chiangraitimes.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Chiang Rai Times Awarded "Best South East Asia News Media Platform 2026"