JAKARTA, Indonesia, Aug. 13, 2025 /PRNewswire/ -- Joyday, an ice cream brand owned by Yili Group, enjoyed a successful summer in 2025. The brand not only won prestigious international awards but also achieved outstanding results with its peak-season marketing campaign in Indonesia. These accomplishments highlight its innovation and operational strength in global markets.
Garnering Global Awards for Product Innovation
Joyday earned international acclaim at the 2025 World Dairy Innovation Awards. Its Crunchy Choco Lava Ice Cream was awarded as the winner of "Ice Cream/Frozen Yogurt" category. Joyday Crunchy Choco Lava Ice Cream seamlessly blends the distinct textures of five different types of chocolate, featuring a rich, molten chocolate lava core that delivers a delightfully surprising sensory experience. It successfully redefined the chocolate stick ice cream category in the Indonesian market with its breakthrough innovation of product structure. The other two Joyday products, Crunchy Vanilla Cookies and Vanilla Berry Sandwich, were also named finalists in the ice-cream category. Recognized as one of the most prestigious awards in the global dairy industry, the evaluation of World Dairy Innovation Awards was based on core criteria such as product innovation, market relevance, and quality consistency. Its recognition of Joyday underscores the brand's commitment to innovation and its deep understanding of consumer preferences worldwide.
Boosting Popularity in Indonesia with Peak-season Marketing Campaign
As a brand deeply committed to the Indonesian market, Joyday is dedicated to creating joyful moments for local consumers. These years, the brand launched exciting football-themed campaigns in partnership with Manchester City Football Club, Portugal National Football Team, Argentina National Football Team. The marketing campaign of this year was bundling consumer engagement with the ice-cream stick promotion. The consumers can participate the buy-win campaign by purchasing limited-edition football-packaged Joyday ice creams. The prizes ranged from an iPhone 15 to the grand prize of UK trip, including a visit to Manchester City F.C.'s home stadium. By tapping into Indonesians' passion for football and prize draws, the campaign has successfully delivered a memorable and interactive experience for consumers.
Expanding Global Influence through Strategic Brand Building
As a key part of Yili Group's international expansion strategy, Joyday has demonstrated a long-standing commitment to the global market. The brand has steadily increased its influence through a variety of marketing initiatives. Through collaborations with sports teams, partnerships with brand ambassadors, and on-campus events, Joyday has successfully fostered deep connections with local consumers and built strong brand recognition.
Joyday has established extensive coverage across Indonesia's major retail channels. Consumers can easily find its products in a wide range of locations, including traditional stores, supermarkets, convenience stores, and restaurants. Having successfully solidified its market share in Southeast Asia, the brand is now accelerating its expansion into the Middle East. Joyday has already built a network of over 3,000 points of sale in Saudi Arabia, which enables the brand to sell more than 500,000 ice cream bars monthly in the local market.
Looking ahead, fueled by Yili group's global network, Joyday is committed to more international markets by bring innovative products and joyful brand experience to the local consumers.
As a leading Chinese dairy company and one of the top five players in the global dairy market, Yili Group is driven by innovation and committed to expanding its international presence. It offers a diverse portfolio of products, including liquid milk, milk powder, yogurt, and ice cream. Now operating in over 60 countries and regions, the company is dedicated to providing high-quality, healthy food and services to consumers worldwide. The international success of its Joyday brand, which has achieved significant overseas market penetration, vividly demonstrates Yili's vision of "World Integrally Sharing Health" and highlights the Chinese dairy industry's commitment to delivering health value through superior products across the global supply chain.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Joyday Ice Cream Won World Dairy International Award and Demonstrated Global Competitiveness with Peak-season Marketing Success in Indonesia
Joyday Ice Cream Won World Dairy International Award and Demonstrated Global Competitiveness with Peak-season Marketing Success in Indonesia
YIWU, China, Jan. 16, 2026 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. On the afternoon of January 16, the award ceremony for the 2025 Yiwugo's Top 10 Vendors Competition was successfully held at the Expo Center Hotel in Yiwu. Thousands of leading figures from diverse segments of the Yiwu market, together with representatives from industrial belts across the country, gathered to witness this landmark event.
Over the past year, due to their deep engagement with Yiwugo and their exceptional capabilities, Yiwu Gemei Electric Appliance, Xuping Jewelry, Ufree Gangao Warwick, Kemei Electrical Equipment, Zhangweichao Socks Firm, Little Bee Towels, Yiwu Aishang Daily Necessities Factory, Jinhua Siji Lvkang Daily Necessities, Zhejiang Pujiang Pudong No.1 Lock Firm, and Yiwu Hanbang Daily Necessities Firm secured the title of "2025 Yiwugo's Top 10 Vendors".
As an annual gala and a vital barometer of the Yiwu market, the Yiwugo's Top 10 Vendors Competition has been successfully held for 13 consecutive years. Over the past decade, Yiwugo has remained steadfast in its mission to identify and honor benchmark enterprises that spearhead industrial transformation. To date, these efforts have brought to prominence a group of high-quality enterprises distinguished by robust brand strength and an exceptional industry reputation.
In recent years, as Yiwugo's brand visibility and market influence continue to increase, the Competition has drawn growing attention and active participation from merchants across the Yiwu market as well as industrial belts nationwide.
A review of previous Top 10 Vendors lists shows a mix of seasoned players and rising stars. This year is no exception: veterans such as Yiwu Gemei Electric Appliance, Xuping Jewelry, Kemei Electrical Equipment, Zhangweichao Socks Firm, Yiwu Aishang Daily Necessities Factory, and Yiwu Hanbang Daily Necessities Firm demonstrated sustained excellence, while the performances of newcomers like Ufree Gangao Warwick and Zhejiang Pujiang Pudong No.1 Lock Firm were particularly impressive.
"During this year's Competition, many customers reached out to me after seeing the rankings to cheer me on." Operating in District 2 of the Yiwu International Trade City, Ufree Gangao Warwick specializes in hairdressing scissors, high-speed hair dryers, straighteners, curling irons, hot air brushes, and other beauty gadgets. Its products perform strongly across Europe, the US, South America, the Middle East, and Southeast Asia, ranking among the top in their respective categories on cross-border e-commerce platforms such as Amazon.
Founded in 1995, Ufree Gangao Warwick has remained steadfast in its brand-led strategy, with its proprietary brands now registered in more than 100 countries. "We joined Yiwugo the moment it launched. Many customers have discovered our offline store through the platform, which has delivered tangible results in traffic generation, transaction conversion, and brand exposure," said Lin Yuncun, head of Ufree Gangao Warwick. This year marks the company's first debut on the Top 10 Vendors list, an achievement widely regarded as an endorsement from both the market and its customers. Ufree Gangao Warwick will cherish this achievement and use the momentum from the competition to further strengthen its brand influence, laying a solid foundation for advancing its global brand agency strategy in the year ahead.
Zhejiang Pujiang Pudong No.1 Lock Firm also made its first appearance on the list this year. A true "dark horse", the company joined Yiwugo 14 years ago and, after years of steady development, secured an impressive ninth place in its debut ranking.
"We specialize in wire mesh products, including welded wire mesh and fencing systems. Our offerings perform well in regions with strong infrastructure demand, such as Africa and South America. Africa, in particular, has been a core market for us. Through years of focused efforts, our brand has established a solid level of recognition across West African countries," said Guo Xiaolei, head of Zhejiang Pujiang Pudong No.1 Lock Firm. By taking part in the Top 10 Vendors Competition, the company hopes to leverage the event's visibility and Yiwugo's reach to introduce its own brand to a wider overseas audience, expand into new markets, and unlock fresh growth opportunities.
Whether established leaders or first-time entrants, these award-winning vendors not only stand out in sales performance but also set industry benchmarks in branding, digitization, and sustainable development. They embody robust growth momentum, outstanding innovation ability, and extensive market influence, collectively showcasing the resilience and dynamism of the Yiwu market.
Today, the wave of digital trade is rapidly reshaping the industry landscape. Deeply rooted in the market and keenly responsive to its evolution, Yiwugo has consistently positioned innovation and transformation at the heart of its development strategy. Last October, the platform officially launched its in-store live-streaming initiative. Designed to support vendors at various stages of growth, Yiwugo offers multi-channel account setup services—including WeChat Channels, Douyin, and TikTok—enabling vendors to tap into new global trade opportunities.
Going forward, Yiwugo will continue to strengthen innovation, push beyond service boundaries, and expand its business ecosystem. By empowering merchants to fully embrace new digital-trade models, the platform aims to foster faster, closer connections between buyers and sellers. With digital and intelligent technologies, Yiwugo will be able to promote deeper integration of online and offline commerce, accelerate market transformation, and boost industry-wide efficiency.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Award Ceremony for 2025 Yiwugo's Top 10 Vendors Competition Successfully Held
