JAKARTA, Indonesia, Aug. 13, 2025 /PRNewswire/ -- Joyday, an ice cream brand owned by Yili Group, enjoyed a successful summer in 2025. The brand not only won prestigious international awards but also achieved outstanding results with its peak-season marketing campaign in Indonesia. These accomplishments highlight its innovation and operational strength in global markets.
Garnering Global Awards for Product Innovation
Joyday earned international acclaim at the 2025 World Dairy Innovation Awards. Its Crunchy Choco Lava Ice Cream was awarded as the winner of "Ice Cream/Frozen Yogurt" category. Joyday Crunchy Choco Lava Ice Cream seamlessly blends the distinct textures of five different types of chocolate, featuring a rich, molten chocolate lava core that delivers a delightfully surprising sensory experience. It successfully redefined the chocolate stick ice cream category in the Indonesian market with its breakthrough innovation of product structure. The other two Joyday products, Crunchy Vanilla Cookies and Vanilla Berry Sandwich, were also named finalists in the ice-cream category. Recognized as one of the most prestigious awards in the global dairy industry, the evaluation of World Dairy Innovation Awards was based on core criteria such as product innovation, market relevance, and quality consistency. Its recognition of Joyday underscores the brand's commitment to innovation and its deep understanding of consumer preferences worldwide.
Boosting Popularity in Indonesia with Peak-season Marketing Campaign
As a brand deeply committed to the Indonesian market, Joyday is dedicated to creating joyful moments for local consumers. These years, the brand launched exciting football-themed campaigns in partnership with Manchester City Football Club, Portugal National Football Team, Argentina National Football Team. The marketing campaign of this year was bundling consumer engagement with the ice-cream stick promotion. The consumers can participate the buy-win campaign by purchasing limited-edition football-packaged Joyday ice creams. The prizes ranged from an iPhone 15 to the grand prize of UK trip, including a visit to Manchester City F.C.'s home stadium. By tapping into Indonesians' passion for football and prize draws, the campaign has successfully delivered a memorable and interactive experience for consumers.
Expanding Global Influence through Strategic Brand Building
As a key part of Yili Group's international expansion strategy, Joyday has demonstrated a long-standing commitment to the global market. The brand has steadily increased its influence through a variety of marketing initiatives. Through collaborations with sports teams, partnerships with brand ambassadors, and on-campus events, Joyday has successfully fostered deep connections with local consumers and built strong brand recognition.
Joyday has established extensive coverage across Indonesia's major retail channels. Consumers can easily find its products in a wide range of locations, including traditional stores, supermarkets, convenience stores, and restaurants. Having successfully solidified its market share in Southeast Asia, the brand is now accelerating its expansion into the Middle East. Joyday has already built a network of over 3,000 points of sale in Saudi Arabia, which enables the brand to sell more than 500,000 ice cream bars monthly in the local market.
Looking ahead, fueled by Yili group's global network, Joyday is committed to more international markets by bring innovative products and joyful brand experience to the local consumers.
As a leading Chinese dairy company and one of the top five players in the global dairy market, Yili Group is driven by innovation and committed to expanding its international presence. It offers a diverse portfolio of products, including liquid milk, milk powder, yogurt, and ice cream. Now operating in over 60 countries and regions, the company is dedicated to providing high-quality, healthy food and services to consumers worldwide. The international success of its Joyday brand, which has achieved significant overseas market penetration, vividly demonstrates Yili's vision of "World Integrally Sharing Health" and highlights the Chinese dairy industry's commitment to delivering health value through superior products across the global supply chain.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Joyday Ice Cream Won World Dairy International Award and Demonstrated Global Competitiveness with Peak-season Marketing Success in Indonesia
Joyday Ice Cream Won World Dairy International Award and Demonstrated Global Competitiveness with Peak-season Marketing Success in Indonesia
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- Will collaborate with the Vietnamese government and educational institutions to train construction equipment professionals
- Plans to provide comprehensive support and technical expertise for the entire process leading to WorldSkills Shanghai in September
- "Committed to fostering young technical talent and bolstering industrial competitiveness in Vietnam."
SEOUL, South Korea, April 5, 2026 /PRNewswire/ -- HD Construction Equipment, the intermediary holding company of HD Hyundai's construction equipment business, will be expanding its commitment to nurturing global technical talent in the construction machinery sector by supporting Vietnam's national team for WorldSkills.
HD Construction Equipment announced on Sunday, April 5 that it signed a tripartite Memorandum of Understanding (MOU) in Hanoi with the Directorate of Vocational Education and Training, or DVET, under the Vietnamese Ministry of Labour, Invalids and Social Affairs, and the Central College of Transport No. 1 (CCT1), a local vocational training college. The agreement aims to support Vietnam's participation in the WorldSkills competition.
Under this agreement, HD Construction Equipment will assist with the entire process—from training to competition entry—for the Vietnamese national representative competing in the Heavy Vehicle Maintenance category at WorldSkills Shanghai 2026, scheduled for this September.
The company plans to offer comprehensive technical training to Nguyen Xuan Khanh, who was selected as the national representative last year. Furthermore, the company will cover all expenses related to this training, including airfare, registration fees, and accommodation, in order to create an optimal environment for the competitor to maximize his performance.
In July of last year, HD Construction Equipment signed an MOU with CCT1, which includes the Green and Smart Construction Equipment Talent Project. This initiative is part of the Korea International Cooperation Agency (KOICA)'s inclusive business program. The collaboration aims to support the development of smart equipment in Vietnam and to create localized training curricula.
The company has deepened its commitment to Vietnam through a series of key initiatives, including hosting government officials and instructors for training in October, supporting national skills trials in November, and awarding scholarships.
An official from HD Construction Equipment stated, "This collaboration is not just a one-time event; it is part of our commitment to sustainable, locally integrated business practices. We will continue to foster Vietnam's young technical talents, helping them compete on the global stage."
- Will collaborate with the Vietnamese government and educational institutions to train construction equipment professionals
- Plans to provide comprehensive support and technical expertise for the entire process leading to WorldSkills Shanghai in September
- "Committed to fostering young technical talent and bolstering industrial competitiveness in Vietnam."
SEOUL, South Korea, April 5, 2026 /PRNewswire/ -- HD Construction Equipment, the intermediary holding company of HD Hyundai's construction equipment business, will be expanding its commitment to nurturing global technical talent in the construction machinery sector by supporting Vietnam's national team for WorldSkills.
HD Construction Equipment announced on Sunday, April 5 that it signed a tripartite Memorandum of Understanding (MOU) in Hanoi with the Directorate of Vocational Education and Training, or DVET, under the Vietnamese Ministry of Labour, Invalids and Social Affairs, and the Central College of Transport No. 1 (CCT1), a local vocational training college. The agreement aims to support Vietnam's participation in the WorldSkills competition.
Under this agreement, HD Construction Equipment will assist with the entire process—from training to competition entry—for the Vietnamese national representative competing in the Heavy Vehicle Maintenance category at WorldSkills Shanghai 2026, scheduled for this September.
The company plans to offer comprehensive technical training to Nguyen Xuan Khanh, who was selected as the national representative last year. Furthermore, the company will cover all expenses related to this training, including airfare, registration fees, and accommodation, in order to create an optimal environment for the competitor to maximize his performance.
In July of last year, HD Construction Equipment signed an MOU with CCT1, which includes the Green and Smart Construction Equipment Talent Project. This initiative is part of the Korea International Cooperation Agency (KOICA)'s inclusive business program. The collaboration aims to support the development of smart equipment in Vietnam and to create localized training curricula.
The company has deepened its commitment to Vietnam through a series of key initiatives, including hosting government officials and instructors for training in October, supporting national skills trials in November, and awarding scholarships.
An official from HD Construction Equipment stated, "This collaboration is not just a one-time event; it is part of our commitment to sustainable, locally integrated business practices. We will continue to foster Vietnam's young technical talents, helping them compete on the global stage."
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
HD Construction Equipment to Support Training for Vietnam's National WorldSkills Team
