Manchester United Announces Multi-Year Partnership With Coca-Cola

MANCHESTER, England--(BUSINESS WIRE)--Aug 13, 2025--

Manchester United plc (NYSE: MANU) is delighted to announce a new three-year partnership with The Coca-Cola Company, naming Coca-Cola as the club’s Official Carbonated Soft Drinks Partner in the United Kingdom and Europe.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250813372297/en/

The partnership will see Coca-Cola headline across matchdays and fan experiences, offering fans the perfect refreshment at Old Trafford and beyond. The agreement includes pouring rights for Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero — providing a wide range of carbonated options at the stadium.

Manchester United and Coca-Cola will work closely together to bring fans even closer to the club through engaging activations, digital content and community-driven initiatives - all designed to create memorable experiences for our fans across the UK and Europe, and moments to truly ‘Drink it In’.

Marc Armstrong, Chief Business Officer at Manchester United, said: "Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together. We are forming a partnership that will go beyond matchday refreshments at Old Trafford - creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways."

Elodie Peribere, Senior Marketing Director, Coca-Cola, said: "Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations. We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brand, Coca-Cola."

This partnership also complements Coca-Cola’s ongoing league-wide agreement with the Premier League and further reinforces its commitment to connecting with football fans in meaningful ways.

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 147-year football heritage we have won 69 trophies, enabling us to develop what we believe is one of the world’s leading sports and entertainment brands with a global community of 1.1 billion fans and followers. Our large, passionate, and highly engaged fan base provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, broadcasting and matchday initiatives which in turn, directly fund our ability to continuously reinvest in the club.

About Coca-Cola Great Britain

Coca-Cola Great Britain is responsible for marketing 13 brands and over 55 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau smartwater, Schweppes and Powerade. For more information, visit Coca-Cola GB at https://www.coca-cola.co.uk or follow us on Instagram at www.instagram.com/cocacolagbi

Coca-Cola named Official Carbonated Soft Drinks Partner of Manchester United across the UK and Europe

RIO DE JANEIRO (AP) — A Brazilian Supreme Court Justice on Thursday ordered the transfer of former President Jair Bolsonaro from the federal police headquarters in Brasilia to a much bigger cell with an outside area in the Papuda Penitentiary Complex, also in the capital.

The transfer was described as a move to a facility with “more favorable conditions” for high-profile detainees.

Since November, Bolsonaro has been carrying out a 27-year prison sentence for attempting a coup despite his 2022 electoral defeat. His lawyers have been pushing for a transfer to house arrest on medical grounds.

Michelle Bolsonaro, his wife, and his sons have regularly said that Bolsonaro is being mistreated and not getting adequate medical attention.

In the court decision, Justice Alexandre de Moraes denied the accusations. “Regrettably and falsely, there has been a systematic attempt to delegitimize the regular and lawful execution of the custodial sentence of Jair Messias Bolsonaro, which has been carried out with full respect for human dignity."

Bolsonaro had been in a 12-square-meter room with a bed, a private bathroom, air conditioning, a TV set and a desk, and Moraes ordered Bolsonaro's transfer to an even more comfortable situation. He determined that Bolsonaro be transferred to a 54-square-meter room with a 10-square-meter outside area that he can access at will.

Following the transfer, Bolsonaro will also have increased time for family visits and physiotherapy equipment such as a treadmill and bicycle will be installed. The new area resembles an apartment, with a double bed, a kitchen, a laundry, a living room and an outdoor area.

The Supreme Court’s press office said the transfer had already happened.

Since starting his sentence, Bolsonaro has made several trips to a nearby hospital, most recently after falling out of bed and hitting his head.

Moraes decided that Bolsonaro can have “full assistance, 24 (twenty-four) hours a day, from previously registered private doctors, without the need for prior notification.”

Moraes also ordered a medical examination to assess Bolsonaro's health and determine whether he needs to be transferred to a penitentiary hospital.

Bolsonaro has been hospitalized multiple times since being stabbed at a campaign event before the 2018 presidential election.

The former president and several of his allies were convicted by a panel of Supreme Court justices for attempting to overthrow Brazil’s democracy following his 2022 election defeat.

The plot included plans to kill President Luiz Inácio Lula da Silva, Vice President Geraldo Alckmin and Justice de Moraes. The plan also involved encouraging an insurrection in early 2023.

The former president was also found guilty of charges including leading an armed criminal organization and attempting the violent abolition of the democratic rule of law.

Bolsonaro has always denied wrongdoing.

In Thursday’s court order, Moraes said that Bolsonaro was convicted of extremely serious crimes and that his custodial sentence was not a “hotel stay or a vacation colony” as statements from Bolsonaro’s sons’ cited in the decision “mistakenly seem to demand.”

FILE - Brazil's former President Jair Bolsonaro stands at the entrance of his home while he is under house arrest in Brasilia, Brazil, Sept. 2, 2025. (AP Photo/Luis Nova, File)