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SHENZHEN, China, Aug. 18, 2025 /PRNewswire/ -- TCL, a global technology company, has appointed freestyle skier Eileen Gu as their Global Brand Ambassador. Her appointment is part of TCL's commitment to advancing the Olympic Movement as a Worldwide Olympic Partner.
Having become the youngest Olympic champion in freestyle skiing at the age of 18, and the first freestyle skier to win three medals at a single Winter Olympic Games, Gu perfectly embodies TCL's motto "Inspire Greatness".
"I'm thrilled to take on this exciting new role as Global Brand Ambassador for Team TCL," said Eileen Gu. "TCL shares in the mission to change the world through passion and courage. Every time I hit the slopes, I push myself in the pursuit of progress. TCL shows the same attitude with its fearless vision and bold innovations. With the Olympic Winter Games Milano Cortina 2026 approaching, I look forward to celebrating every moment of aspiration and triumph with TCL."
Gu's appointment resonates strongly with TCL's "TCLforHer" initiative, a platform advocating for women's visibility and empowerment through technology and culture. Through "TCLforHer", TCL has funded female-focused programs and educational initiatives, providing support for more than 2,000 young women.
"Eileen Gu is an athlete who pushes boundaries," said Wei Xue, Vice President and ESG Director of TCL Technology, and Chairman of the TCL Charity Foundation. "Her spirit and passion align with our vision to empower more women to achieve extraordinary lives. TCL looks forward to building on our collaboration as we work towards next year's Winter Olympics."
In February, TCL announced its Worldwide Olympic and Paralympic Partnership with the International Olympic Committee (IOC) in the Home Audiovisual Equipment and Home Appliances category. Building on this milestone, TCL was added to the Donor's Wall at the Olympic Museum in Lausanne, Switzerland, in June. A commemorative stone was unveiled in recognition of TCL's contribution. The company also launched its first global campaign to celebrate Olympic Day, featuring members of the acclaimed Urban Theory Dance Crew who performed at Milan Cathedral and the TCL Chinese Theatre in Hollywood, Los Angeles, linking these two Olympic host cities in a dynamic film.
Leading up to the Olympic Winter Games Milano Cortina 2026, TCL will build on its 30-year legacy in sports and leverage its cutting-edge technology to elevate the experience of both fans and athletes at the event. Its digital displays will bring the magic of the Games from competition venues to billions of viewers around the world. Initiatives to support athletes include providing home appliances at the Olympic Villages and the "Athlete Moments" platform, which will enable competitors to connect with loved ones immediately after their performances.
About TCL
Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, smartphones, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.
As of now, with 46 R&D centers and 38 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
About The International Olympic Committee
The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 4.2 million goes to help athletes and sports organisations at all levels around the world.
SHENZHEN, China, Aug. 18, 2025 /PRNewswire/ -- TCL, a global technology company, has appointed freestyle skier Eileen Gu as their Global Brand Ambassador. Her appointment is part of TCL's commitment to advancing the Olympic Movement as a Worldwide Olympic Partner.
Having become the youngest Olympic champion in freestyle skiing at the age of 18, and the first freestyle skier to win three medals at a single Winter Olympic Games, Gu perfectly embodies TCL's motto "Inspire Greatness".
"I'm thrilled to take on this exciting new role as Global Brand Ambassador for Team TCL," said Eileen Gu. "TCL shares in the mission to change the world through passion and courage. Every time I hit the slopes, I push myself in the pursuit of progress. TCL shows the same attitude with its fearless vision and bold innovations. With the Olympic Winter Games Milano Cortina 2026 approaching, I look forward to celebrating every moment of aspiration and triumph with TCL."
Gu's appointment resonates strongly with TCL's "TCLforHer" initiative, a platform advocating for women's visibility and empowerment through technology and culture. Through "TCLforHer", TCL has funded female-focused programs and educational initiatives, providing support for more than 2,000 young women.
"Eileen Gu is an athlete who pushes boundaries," said Wei Xue, Vice President and ESG Director of TCL Technology, and Chairman of the TCL Charity Foundation. "Her spirit and passion align with our vision to empower more women to achieve extraordinary lives. TCL looks forward to building on our collaboration as we work towards next year's Winter Olympics."
In February, TCL announced its Worldwide Olympic and Paralympic Partnership with the International Olympic Committee (IOC) in the Home Audiovisual Equipment and Home Appliances category. Building on this milestone, TCL was added to the Donor's Wall at the Olympic Museum in Lausanne, Switzerland, in June. A commemorative stone was unveiled in recognition of TCL's contribution. The company also launched its first global campaign to celebrate Olympic Day, featuring members of the acclaimed Urban Theory Dance Crew who performed at Milan Cathedral and the TCL Chinese Theatre in Hollywood, Los Angeles, linking these two Olympic host cities in a dynamic film.
Leading up to the Olympic Winter Games Milano Cortina 2026, TCL will build on its 30-year legacy in sports and leverage its cutting-edge technology to elevate the experience of both fans and athletes at the event. Its digital displays will bring the magic of the Games from competition venues to billions of viewers around the world. Initiatives to support athletes include providing home appliances at the Olympic Villages and the "Athlete Moments" platform, which will enable competitors to connect with loved ones immediately after their performances.
About TCL
Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, smartphones, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.
As of now, with 46 R&D centers and 38 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
About The International Olympic Committee
The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 4.2 million goes to help athletes and sports organisations at all levels around the world.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TCL appoints Olympic ski champion Eileen Gu as Global Brand Ambassador
MONROE, N.J. and RANCHO CUCAMONGA, Calif., May 9, 2026 /PRNewswire/ -- MimiSilk, the clinical-grade at-home beauty device brand, launched its 2026 Mother's Day campaign, offering a limited-time promotion across its full product collection. The campaign aims to provide consumers with accessible, professional skincare solutions as a gifting choice for the holiday, offering mothers a way to experience medical-grade skin rejuvenation from the comfort of home.
About MimiSilk: Silk Your Skin, Love Your Glow
MimiSilk was founded on a clear mission: to make clinical-grade skincare part of everyday life — offering an effective standalone solution for those seeking skin rejuvenation at home, and a powerful complement to in-clinic treatments for long-term maintenance and lasting results. Its devices are designed to be safe, accessible, and built into daily life – supporting women in building consistent self-care habits that help soften visible signs of aging, restore a natural inner glow, and achieve a texture as smooth as silk. At the core of the brand is a simple belief: beauty is about confidence, control, and taking time to care for yourself.
MimiSilk Iris: Multi-Benefit Anti-Aging in One Device
The flagship product of this season's campaign is the MimiSilk Iris, a non-ablative fractional laser device for at-home use. Operating at a clinically proven 1450 nm wavelength, Iris stimulates natural collagen production to address the appearance of wrinkles, refine pore visibility, and improve overall skin radiance. The device is non-invasive and requires no recovery downtime, making it compatible with a standard nightly skincare routine.
A Limited-Time Mother's Day 2026 Offer
The Mother's Day promotion is available across MimiSilk's collection, catering to both individual consumers and gift shoppers, making it a practical gifting choice for those looking to offer a practical, results-oriented skincare solution.
MimiSilk believes skincare can be more than a beauty step — it can be a meaningful part of how women feel refreshed, confident, and cared for in daily life. A few focused moments each week can become a quiet ritual of restoration and self-care. This Mother's Day and beyond, the brand hopes mothers everywhere feel seen, appreciated, and beautifully radiant.
Further details on the campaign and products are available on the MimiSilk official website.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
MimiSilk Celebrates Mother's Day 2026: The Gift of Skin Confidence
