LG PRESENTS NEW SPACE- AND ENERGY-EFFICIENT REFRIGERATOR LINEUP AT IFA 2025

Optimized for Modern Living, Company's New Fit & Max Refrigerators Deliver Stylish, User-Centric Design and Smart Performance to European Kitchens

SEOUL, South Korea, Aug. 19, 2025 /PRNewswire/ -- LG Electronics (LG) is unveiling its latest refrigerator lineup for the European market at IFA 2025. Designed to deliver top-tier energy efficiency, the new french door and bottom-freezer models have been developed specifically for Europe's unique housing environments and consumer lifestyles, reflecting LG's extensive research into local needs and preferences. The lineup combines energy-saving performance, smart features and space-efficient styling that integrates seamlessly into modern homes.

Outstanding Energy Efficiency

Responding to increased demand for energy-efficient appliances across Europe, LG is introducing models that meet – and significantly surpass – the European Union's highest ("A") energy rating. The new bottom-freezer model exceeds the requirement for the A rating, while the french door model has impressively earned an A rating, despite being in a category where such ratings are rare.

LG's exceptional energy efficiency was made possible by its optimized insulation design tailored for the European market, as well as AI-based features that help reduce electricity consumption by learning household usage patterns and optimizing compressor operation during periods of low activity.

Fit & Max: Perfect Fit and Maximum Performance

Designed for Europe's typically compact kitchens, the new lineup features LG's Zero Clearance Hinge, enabling doors to open fully (up to 110 degrees) even when placed flush against a wall. Sleek exteriors with LG's Premium Flat Door design create a refined, built-in look.

AI-powered features elevate convenience and efficiency to make every day easier and power bills more manageable. AI Fresh monitors your door-opening habits over three weeks and lowers the temperature in advance during peak times. This helps reduce sudden temperature changes when the door is opened, keeping food fresher for longer. AI Saving Mode analyzes use-behavior and intelligently adjusts cooling performance during low-usage periods, helping save energy.

Embodying LG's MAX concept – maximizing space efficiency and food freshness – the lineup features a variety of storage solutions that enhance interior usability, including the Retractable Shelf for tall or bulky items, and generous interior capacity. Freshness technologies include Linear Cooling™ to minimize temperature fluctuations, Door Cooling+™ for fast, even cooling, and Fresh Converter+™ with customizable storage zones for meat, fish and vegetables.

New French Door Refrigerator Boasting Built-In Look, Practical Features

The new french door model presents LG's first Thin Door design with both an ice and water dispenser, plus the installation flexibility of the Zero Clearance Hinge. The Ultra Slim In-Door Ice Maker saves storage space while delivering a steady supply of ice.

Interior enhancements include an optimized basket design that reduces the risk of bottles tipping over when opening or closing. Deeper shelves improve internal storage capacity, aligning with the needs of European lifestyles. Soft Closing Doors prevent slamming, ensuring smoother and quieter operation.

New Bottom-Freezer Designed for Flexibility

Designed to fit real European kitchen environments, the new bottom-freezer series offers a variety of sizes and capacities. Adjustable shelving and flexible compartments maximize usable space.

The Adjustable Shelf offers seven height settings, while the combination of Adjustable and Retractable Shelves allows for tailored organization. Additional accessories, such as the Movable Bucket, My Box and Mini Door Basket, can be repositioned for convenient access or to free up space for other items.

"LG's new refrigerator lineup reflects a firm commitment to meaningful innovation, combining outstanding space and energy efficiency with designs that fit seamlessly into modern kitchens," said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. "We remain focused on developing user-centric technologies that enhance everyday convenience, simplify life at home, and have less impact on the planet."

About LG Electronics Home Appliance Solution Company 

The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LGnewsroom.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

LG PRESENTS NEW SPACE- AND ENERGY-EFFICIENT REFRIGERATOR LINEUP AT IFA 2025

LG PRESENTS NEW SPACE- AND ENERGY-EFFICIENT REFRIGERATOR LINEUP AT IFA 2025

LG PRESENTS NEW SPACE- AND ENERGY-EFFICIENT REFRIGERATOR LINEUP AT IFA 2025

LG PRESENTS NEW SPACE- AND ENERGY-EFFICIENT REFRIGERATOR LINEUP AT IFA 2025

SHANGHAI, April 4, 2026 /PRNewswire/ -- From April 2 to 31, the Assembly Character Toys brand Blokees made its debut at the 2026 Thailand Toy Expo. Blokees unveiled its two major categories — Blokees Model Kits and Blokees Wheels, highlighting a diverse product matrix of more than 300 products across 17 globally recognized IPs, including Ultraman, Transformers, DC, Evangelion, Naruto, Minions, Jurassic World, Hatsune Miku, and Hero Infinity. Four new model kits also made their global debut, emerging as key highlights of the event.

Mario Maurer attended the opening ceremony of Blokees Thailand Toy Expo as a special guest and engaged in interactive exchanges with consumers.

In the Blokees Model Kits category, Blokees exhibited its Champion, Legend, and Fantastic Series, featuring popular IPs such as Transformers, DC, Mega Man, Saint Seiya, Evangelion, and Naruto. More than 50 products were presented to consumers. Among them, four newly launched items—including Blokees Saint Seiya-Champion Class-12-Phoenix Ikki, Blokees Saint Seiya-Champion Class-14-Andromeda Shun, Blokees DC-Champion Class 05-Batman (HUSH), and Blokees DC-Champion Class 06-Catwoman (Hush)—drew strong interest from fans.

Blokees also highlighted its HERO5 and HERO10 series, featuring well-known IPs including Transformers, Saint Seiya, and Naruto, catering to consumers of hero-themed collectible models.

The DaaLaMode series introduced a range of products inspired by popular IPs such as Hatsune Miku, appealing to female consumers. Meanwhile, the TERRAVENTURE series presented nature and creature-themed model kits based on Jurassic World, further expanding Blokees' offerings across different consumer segments.

In the Blokees Wheels category, which integrates construction, play, and customization, products are organized into the C, E, and S series. The lineup includes IP-based offerings from Transformers, Ultraman, and Batman, with upcoming collaborations featuring Fast & Furious and Ford.

In addition, Blokees highlighted its global consumer ecosystem, BFC (Blokees Family Creator). Selected works from 2025 The 3rd BFC Creation Contest Stellar Season were exhibited in Thailand for the first time, reflecting strong user creativity and engagement. 2026 The 4th BFC Creation Contest Season of Awakening has officially launched, further encouraging global participation.

Under its "Universally appealing, Stepwise pricing, Globally promoting" strategy, Blokees continues to expand across Southeast Asia, Europe, North America, and Latin America. Thailand is rapidly becoming a strategic hub in its regional expansion, as the company strengthens both product innovation and community-driven growth worldwide.

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Blokees made its debut at 2026 Thailand Toy Expo, exhibiting multiple products