– 'Shin Ramyun' and 'Shrimp Crackers(SaewooKkang)' featuring the beloved characters –
SEOUL, South Korea, Aug. 20, 2025 /PRNewswire/ -- "Wait, K-Pop Demon Hunters Ramyun is becoming real?"
Nongshim, the leading instant noodle company in Korea known for flagship products such as Shin Ramyun, is launching official products inspired by Netflix and Sony Pictures Animation's animated film 'K-Pop Demon Hunters'. Now fans can enjoy what the 'HUNTR/X' members enjoyed from the show in real life.
Nongshim will release a limited-edition Shin Ramyun, Shrimp Crackers, and the upcoming 'Shin Toomba Sauce', featuring beloved characters 'Rumi', 'Mira', and 'Zoey' of 'HUNTR/X', the 'Saja Boys', and 'Derpy' the tiger mascot. These co-branded items will launch globally starting late August, targeting Korea, North America, Europe, Oceania, Southeast Asia and Mexico.
Additionally, a special edition of Shin Ramyun designed to be identical to those featured in the film by Rumi, Mira and Zoey will be available exclusively in Korea. Besides the array of products, Nongshim will connect with fans around the globe through active marketing capaigns from social media, digital content, and offline pop-up stores.
'K-Pop Demon Hunters', released on Netflix in June, has quickly gained a global fanbase thanks to its vivid portrayal of Korean culture, including K-pop music, K-food, and street fashion. Fans identified the noodles and snacks in the film as Nongshim products, citing the use of a different Chinese character (神) in 'Shin Ramyun' that sounds the same as Nongshim's 'Shin'(辛), the name 'Dongshim' resembling 'Nongshim', and the snack's similarity to Shrimp Crackers. This grassroots fan buzz laid the foundation for the collaboration.
A Nongshim spokesperson stated, "This partnership was possible thanks to fans who organically identified our products and shared their excitement. As K-Pop Demon Hunters introduces K-culture to the world, we hope to share the authentic taste of Korean ramyun and snacks through this unique collaboration."
In July, Nongshim unveiled its new global slogan for Shin Ramyun: 'Spicy Happiness In Noodles'. The slogan, using the brand's English acronym 'SHIN', reflects its mission to deliver spicy joy and cultural value to people worldwide.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Nongshim Shin Ramyun Becomes Part of the K-Culture Wave with Netflix's 'K-Pop Demon Hunters'
SHENZHEN, China, Jan. 16, 2026 /PRNewswire/ -- RoboSense (02498 HKEX), a pioneering AI-driven robotics technology company, has been ranked No.1 in the 2025 3D LiDAR Sales Volume for Global Robotic Lawn Mowers by OFweek. Leveraging the generational-leading advantages of its digital LiDAR, such as the E1R, RoboSense has established deep partnerships with multiple global leading robotic lawn mower companies, including Mammotion and Segway Navimow. These collaborations have set a new benchmark for the next-generation boundary-free intelligent robotic lawn mowers driving industry development.
RoboSense's strong performance in the robotic lawn mower segment also drove record-breaking sales growth of its LiDAR products in the robotics sector in 2025, achieving an annual sales volume of 303,000 units—a year-on-year increase of 1141.8%. According to the Gaogong Industry Research Institute (GGII), "2025 Sales Volume Ranking of 3D LiDAR for Robotics in China," RoboSense ranked No.1 for LiDAR sales volume in the robotics sector, demonstrating leadership across both niche segments and the overall robotics market.
The robotic lawn mower segment was the fastest-growing robot category in 2025. According to IDC, in the first half of 2025 alone, global shipments of robotic lawn mowers reached 2.343 million units, representing a year-on-year increase of 327.2%. In this process, RoboSense's digital LiDAR, leveraging its self-developed SPAD-SoC and VCSEL digital chip architecture for high performance and reliability, has become a key driver in enabling perception upgrades and supporting market growth for robotic lawn mowers.
The E1R, the world's first fully solid-state digital LiDAR for robotics, features a 90° ultra-wide vertical FOV and 144 beams, allowing precise detection of small ground obstacles, terrain changes, and fence edges—facilitating accurate localization, mapping, and navigation for robotic lawn mowers. Its fully solid-state design ensures resilience to vibration, bumps, and shocks, improving operational stability on rough terrain by up to three times. Built to automotive-grade standards, the E1R has passed more than 60 reliability tests, including UV aging, salt spray, and electromagnetic compatibility, and can reliably operate in harsh conditions such as rain and dust. With an outdoor service life of up to 8 years, far exceeding industry standards, it serves as the optimal perception partner for all-weather, all-condition robotic lawn mower operation.
Leveraging its leading digital LiDAR products, RoboSense has become a core partner for multiple global leading robotic lawn mower companies. As the global market penetration of robotic lawn mowers continues to grow, the application of LiDAR is expected to enter a new phase of rapid expansion, with RoboSense poised to capitalize on its first-mover advantage and lead the way into the next era of strong growth.
Source:
OFWEEK, "2025 Global 3D LiDAR Sales Volume Ranking for Robotic Lawn Mowers"
Gaogong Industry Research Institute (GGII), "2025 Sales Volume Ranking of 3D LiDAR for Robotics in China"
About RoboSense
RoboSense (02498 HKEX), founded in 2014, is an AI-driven robotics technology company that supplies core components and solutions for the robotics market, committed to "Become the global leader in robotics technology platforms." Headquartered in Shenzhen, China, the company has offices in Shanghai, Suzhou, and Hong Kong; Stuttgart in Germany; Detroit and Silicon Valley in the United States.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
RoboSense Ranked No.1 in Global 3D LiDAR Sales Volume for Robotic Lawn Mowers
RoboSense Ranked No.1 in Global 3D LiDAR Sales Volume for Robotic Lawn Mowers
