TOKYO, Aug. 20, 2025 /PRNewswire/ -- ISHIHARA SANGYO KAISHA, LTD. has established full-scale production of LUSHADE® BLACK—an ultra-low reflectance black pigment that absorbs over 99.0% of visible light—and is now ready to expand its sales into global market.
LUSHADE® BLACK is an ultra-low reflectance structural black pigment that absorbs more than 99.0% of visible light.
This exceptional optical property helps suppress stray light and enhances the appearance of optical devices.
Additionally, its infrared reflectivity enables the formulation of black coatings that reflect infrared light. When used in coatings, it also helps suppress surface temperature rise.
LUSHADE® BLACK is a bismuth sulfide black pigment featuring a surface structure resembling sea urchin spines.
This structure enables the pigment to absorb more than 99.0% of visible light, resulting in an ultra-black pigment with extremely low reflectance. Moreover, it reflects infrared light, making it suitable for infrared-reflective black coatings.
It also effectively suppresses surface temperature rise, helping to reduce heating of the coated surface. With these properties, LUSHADE® BLACK is expected to find applications in the following areas.
Black Coating for Optical Lens Edges
Utilizes its low reflectance to prevent stray light for improved optical performance.
Low-Reflectance Coating Inside Camera Modules
Reduces internal reflections, contributing to clear and sharp image quality.
Infrared-Reflective Black Coatings
Suitable for use in infrared-reflective black coatings for infrared-based devices, such as LiDAR, and for reducing surface temperature rise.
LUSHADE® BLACK is expected to become a key material that supports next-generation optical technologies across a wide range of industries.
A dedicated product site with detailed information is now available.
Product site: https://www.iskweb.co.jp/eng/products/lushadeblack/
LUSHADE is a registered trademark of ISHIHARA SANGYO KAISHA, LTD. in Japan.
Company Profile
Company Name: ISHIHARA SANGYO KAISHA, LTD.
Head Office: 1-2-1 Edobori, Nishi-ku, Osaka, Japan
Established: 1920
Listed: Tokyo Stock Exchange Prime Market (Ticker: 4028)
Business Fields: Titanium Oxide, Functional Materials, Agrochemicals, Pharmaceuticals, Animal Health Products
Corporate Website: https://www.iskweb.co.jp/eng/
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ISHIHARA SANGYO Launches "LUSHADE® BLACK," an Ultra-Low Reflectance Structural Black Pigment That Absorbs Over 99.0% of Visible Light
ISHIHARA SANGYO Launches "LUSHADE® BLACK," an Ultra-Low Reflectance Structural Black Pigment That Absorbs Over 99.0% of Visible Light
79th Festival de Cannes • Spotlight on Chinese Cinema • China Pavilion
CANNES, France, May 21, 2026 /PRNewswire/ -- On May 14 (local time), the Chinese film My World Without Me, directed by Tian Hairong, was screened at the Palais des Festivals in Cannes. Selected for the International Promotional Screening Unit of the 79th Festival de Cannes, the film garnered warm applause and high praise from audiences around the world, as well as invaluable feedback and insights.
Following the screening, the film's creative team joined a themed panel at the China Pavilion titled "The Power of Images and Care for the Soul," engaging in a heartfelt dialogue with filmmakers and audiences from across the globe on the themes of life and adversity — resonating deeply with the tender hearts of people from all cultural backgrounds. The panel was hosted by China Film Foundation & China Film Association and organized by China Film Foundation • Wutianming Film Fund.
About the Film and Its Creative Team
My World Without Me is directed and headlined by Tian Hairong, with Zhang Hanyu serving as executive producer for the first time. The film was crafted over nearly seven years with exceptional care and dedication. It focuses on the contemporary community of people with hidden depression, conveying love and hope through the quiet spaces of daily life and the gentle light found in ordinary moments. Confronting suffering head-on, the film exemplifies the restrained aesthetics and humanistic warmth characteristic of Chinese realist cinema, offering an Eastern perspective on mental health narratives.
Tian Hairong is a graduate of the Performance Department of the Shanghai Theatre Academy and a renowned actress and producer in mainland China. She received the Golden Deer Award for Best Actress at the Changchun International Film Festival for Romantic Girl, the Best Actress award at the Nordic International Film Festival for The Spirit of a Generation: Tang Qunying, and the Best Supporting Actress award at the 12th Macao International Film Festival. Tian expressed her hope that through international platforms such as Cannes, the world will come to feel the warmth and depth of Chinese cinema.
International Recognition
French director Frédéric Oberlin praised the film for using a uniquely Eastern mastery of emotion to deliver silent feelings directly to the heart. Sinologist Luisa Prudentino noted after viewing the film that its sincere emotional core transcends cultural barriers, protecting the dignity of life and becoming a warm thread of empathy connecting different civilizations.
The film is set to continue participating in further international film festivals, using the power of cinema to build bridges of cultural communication and to help Chinese stories reach the world in a manner rich with humanistic care.
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Touching Hearts Through Cinema -- Chinese Film "My World Without Me" Earns High Praise at Cannes
