Hyundai Motor Group Hosts Pleos SDV Standard Forum to Drive Software-Defined Vehicle Era through Collaboration

• Hyundai Motor Group aims to lead the SDV era with its partners, addressing rapid industry shifts and accelerating the transition to a software-focused paradigm
• The forum introduces a new collaboration model to drive innovation across the value chain and establish a software-centric ecosystem for SDV development 
• The Group presents a technology roadmap to drive SDV innovation and establish an aligned supply chain based on the values of speed, transparency and trust
• The event features keynote speeches and technical sessions addressing topics, such as: E&E architecture, vehicle OS and security, diagnostics and standardization

SEOUL, South Korea, Aug. 20, 2025 /PRNewswire/ -- Hyundai Motor Group (the Group) has reinforced its leadership in the software-defined vehicle (SDV) era by sharing the latest technology standards and software development system with its key partners, strengthening the foundation for collaboration.

Today, the Group hosted the 'Pleos SDV Standard Forum' at the Software Dream Center in Pangyo, Korea. The event brought together core engineering leaders from 58 key partners, including Hyundai Mobis, Hyundai Kefico, Bosch, Continental, HL Mando, and other vehicle control system specialists.

This forum, held as the automotive industry undergoes a major shift from hardware to software-centric development, aimed to accelerate the transition to SDVs. It serves as a way to transform supply chains and enhance the industry's adaptability to this transformation.

"Close collaboration with key partners and the widespread adoption of standardized development frameworks are essential for implementing SDVs," said Chang Song, President and Head of the Advanced Vehicle Platform (AVP) Division at Hyundai Motor Group. "We will continue to establish a software-driven collaborative network by distributing technical standards and building a supply chain system for SDV mass production."

Unlike traditional hardware-based vehicles, SDVs are defined as platforms capable of ongoing updates and feature expansions even after delivery. Achieving mass production of SDVs requires a complete reorganization of development environments across all areas, including component suppliers, software developers and specialists in diagnostics, security and verification. To support this shift, standardized frameworks and collaborative ecosystems are essential.

Through the forum, the Group shared the latest technical standards and development frameworks required for the SDV transition, enabling the establishment of a software-centric collaboration system to accelerate industry advancements.

The forum began with a keynote speech from President Song and featured five key sessions, including: 

• Transitioning vehicle development methods for SDV mass production.
• Applying CODA^[1] (Computing & I/O Domain-based E&E Architecture) for developing optimized hardware and flexible software architecture.
• Facilitating vehicle software development based on the Pleos Vehicle OS.
• Establishing a standardized, scalable framework for external devices (Plug & Play).
• Developing integrated software tools to foster collaboration between OEMs and suppliers.

SEOUL, South Korea, Aug. 20, 2025 /PRNewswire/ -- Hyundai Motor Group (the Group) has reinforced its leadership in the software-defined vehicle (SDV) era by sharing the latest technology standards and software development system with its key partners, strengthening the foundation for collaboration.

Today, the Group hosted the 'Pleos SDV Standard Forum' at the Software Dream Center in Pangyo, Korea. The event brought together core engineering leaders from 58 key partners, including Hyundai Mobis, Hyundai Kefico, Bosch, Continental, HL Mando, and other vehicle control system specialists.

This forum, held as the automotive industry undergoes a major shift from hardware to software-centric development, aimed to accelerate the transition to SDVs. It serves as a way to transform supply chains and enhance the industry's adaptability to this transformation.

"Close collaboration with key partners and the widespread adoption of standardized development frameworks are essential for implementing SDVs," said Chang Song, President and Head of the Advanced Vehicle Platform (AVP) Division at Hyundai Motor Group. "We will continue to establish a software-driven collaborative network by distributing technical standards and building a supply chain system for SDV mass production."

Unlike traditional hardware-based vehicles, SDVs are defined as platforms capable of ongoing updates and feature expansions even after delivery. Achieving mass production of SDVs requires a complete reorganization of development environments across all areas, including component suppliers, software developers and specialists in diagnostics, security and verification. To support this shift, standardized frameworks and collaborative ecosystems are essential.

Through the forum, the Group shared the latest technical standards and development frameworks required for the SDV transition, enabling the establishment of a software-centric collaboration system to accelerate industry advancements.

The forum began with a keynote speech from President Song and featured five key sessions, including: 

These sessions expanded on the strategies presented at the 'Pleos 25' developer conference in March. Executives and technical leaders from Hyundai Motor, Kia and 42dot — the Group's global software center — presented strategies to address the challenges of the SDV transition and engaged in panel discussions and Q&A interactions.

One key highlight was the introduction of a standardized software development framework to support SDV development. This framework provides detailed guidelines for partners to adopt it within their own development environments and covers the entire development process — from defining specifications to feature validation, issue management and tracking outputs. A standout feature is the ability for the Group and its partners to securely connect and share development data in real time, ensuring seamless collaboration while maintaining data security.

The adoption of this standardized framework is expected to significantly enhance the efficiency and quality of software development by integrating the expertise of various partners working on vehicle control units. Moreover, this transition marks a shift from the traditional hardware-focused vertical supply chain to a software-driven, horizontally integrated collaboration model. It is anticipated to form the critical infrastructure for large-scale SDV production.

Through this forum, the Group aims to support its partners in discovering new business opportunities aligned with the SDV era. It plans to continue operating regular forums, sharing technical roadmaps, and accelerating the transformation of development environments through ongoing collaboration.

At the 'Pleos 25' developer conference in March, the Group launched its integrated software platform brand 'Pleos', unveiling plans for an in-vehicle app ecosystem and global partnerships to advance its transformation into a software-first mobility tech company.

[1] CODA: A design approach for vehicle networks and controllers, organized by data processing and input/output management using high-performance vehicle computers and domain-specific controllers.

[1] CODA: A design approach for vehicle networks and controllers, organized by data processing and input/output management using high-performance vehicle computers and domain-specific controllers.

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **



Hyundai Motor Group Hosts Pleos SDV Standard Forum to Drive Software-Defined Vehicle Era through Collaboration



Hyundai Motor Group Hosts Pleos SDV Standard Forum to Drive Software-Defined Vehicle Era through Collaboration

ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.

 

 

As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.

The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.

Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'

Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."

Participating artist/artworks are: 

• Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
• Mohammad Alfaraj, What was the Question Again?
• Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
• Tarek Atoui, The Water Song
• Bahraini-Danish, Bloom 
• Maria Magdalena Campos-Pons, Imole Red 
• Agnes Denes, The Living Pyramid
• Ibrahim El-Salahi, Haraza Tree
• Basmah Felemban, Murmur of Pebbles
• Vibha Galhotra, Future Fables
• Héctor Zamora, Tar HyPar

For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com 

Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.

About AlUla and Arts AlUla

Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.

The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.

The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.

Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla