Batter Believe It! Hampton by Hilton Seeks Waffle-Loving Guest To Co-Create Next Delicious Waffle Flavor

MCLEAN, Va.--(BUSINESS WIRE)--Aug 22, 2025--

Leading up to National Waffle Day (Aug. 24), Hampton by Hilton is inviting breakfast lovers to rise, shine and help create a new limited-time waffle flavor that will be served – fresh off the griddle – at more than 2,450 hotels across the United States and Canada.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250822937456/en/

From August 22 through September 5, guests and fans are invited to share why they love The Hampton Waffle and what mouthwatering new flavor they’d dream up for a chance to become the first Guest Waffle Boss. Waffle aficionados can submit their video at hamptonwaffleflavorcontest.com. All entries will be judged based on creativity, originality and flavor appeal by a panel of breakfast experts, including Hampton’s own Beverly Christmas, the U.S. Waffle Boss, who was crowned after an exclusive Hampton team member contest last year.

“At Hampton by Hilton, waffles are more than the centerpiece of our free hot breakfast—they’re a memory in the making,” said Shruti Gandhi Buckley, senior vice president and brand leader, Hampton by Hilton. “Whether it’s the smell of syrup in the morning or the joy of opening that iconic Hampton waffle iron, these small rituals are a recipe for happiness."

In addition to creating the newest Hampton by Hilton waffle flavor, the Guest Waffle Boss will receive a five-night stay at a Hampton by Hilton property of their choice anywhere in the world, plus 1 million Hilton Honors Points to dream, book and spend on future stays, once-in-a-lifetime Hilton Honors Experiences and more.

Hampton by Hilton’s love affair with waffles runs deep. As the first hotel brand to popularize the baked-by-guests Belgian waffle, Hampton continues to redefine breakfast through signature flavors like Birthday Cake, S’mores and Lemon. The winning waffle flavor will join this lineup when it debuts in 2026.

“Hamptonality starts at breakfast, where our Team Members greet guests with our signature warm and friendly service that sets the tone of the stay,” added Gandhi Buckley. “This contest invites our guests to share in that magic and help us create the next flavor innovation that will become part of someone’s favorite travel moment.”

Eligibility & Entry Details:

No purchase necessary. Open to legal residents of the 50 U.S. states and D.C., ages 18+, who are Hilton Honors members. To enter, participants must submit a short video and complete an entry form between August 22 and September 5, 2025. Entries must be original, under 60 seconds, and meet content guidelines. Full official rules are available at fooji.info/WaffleContestRules.

To learn more about Hampton by Hilton and the search for the brand’s newest flavor, please visit stories.hilton.com/hampton and HamptonbyHilton.com.

About Hampton by Hilton
As the No. 1 ranked lodging franchise for the last 16 years by Entrepreneur®, Hampton by Hilton — including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton — serves quality-driven and value-conscious travelers at more than 3,100 properties in 43 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern, spacious rooms and free hot breakfast featuring the signature Hampton Waffle. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™. Experience a positive stay at Hampton by Hilton by booking at hampton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at stories.hilton.com/hampton, and follow the brand on Facebook, Instagram and X.

Hampton by Hilton is inviting breakfast lovers to share why they love The Hampton Waffle for a chance to become the first Guest Waffle Boss and co-create the next delicious waffle flavor that will be served at more than 2,450 hotels across the United States and Canada.

NEW YORK (AP) — A surging stock market and a flurry of deal making padded the profits of Wall Street's two big investment banks, which both saw a double-digit jump in profits in the fourth quarter.

Goldman Sachs's net earnings rose 12% from a year earlier, posting a profit of $4.62 billion, or $14.01 a share. Meanwhile Morgan Stanley said it earned $4.4 billion, or $2.68 per share, compared to a profit of $3.71 billion, or $2.22 per share, compared to a year earlier.

Wall Street has been bolstered by the Trump administration's deregulatory policies, which has led corporations to seek out mergers and acquisitions, as well as the surge of investor interest in artificial intelligence companies and those who stand to benefit from the mass adoption of technologies like ChatGPT.

Fourth-quarter investment fee revenues over at Goldman were up 25% year-over-year and Morgan Stanley saw a 47% jump in revenue in its investment banking division. Both banks said their investment fee backlog, which is a signal of how much deal making is still pending that banks are working on, increased significantly in the fourth quarter.

Goldman and Morgan's results reflect the strong earnings out of the other big banks that reported their results this week. JPMorgan Chase, Bank of America and Citigroup all saw jumps in fourth-quarter profits, but their results were dampened by the ongoing tensions that Wall Street is having with the White House over the issue of the independence of the Federal Reserve and President Donald Trump's interest in capping credit card interest rates at 10%.

Along with a strong investment banking performance, Goldman Sachs also agreed to sell off its Apple Card credit card portfolio to JPMorgan Chase last week, effectively exiting its brief experiment in consumer banking. The bank sold the credit card portfolio at a discount to JPMorgan, a sign of how desperately Goldman wanted to exit the business and put the Apple Card behind it.

This story has been corrected to show that Morgan Stanley's investment banking revenues rose 47%, not 22%.

FILE - Electronic signage is shown at Morgan Stanley headquarters, Thursday, March 4, 2021 in New York. (AP Photo/Mark Lennihan, File)

FILE - In this Dec. 13, 2016, file photo, the logo for Goldman Sachs appears above a trading post on the floor of the New York Stock Exchange. (AP Photo/Richard Drew, File)