Cinemas in Lanzhou City of northwest China's Gansu Province have been successful in operating a student-friendly program combing screening with experiencing activities for students in non-prime morning hours in the current summer vacation season, enabling them to deepen understanding of films and culture through practice.
In cooperation with local subdistrict government cells, many cinemas in Lanzhou have been involved in operating the "Light and Shadow Summer Camp" program, with the hosting of a series of experiencing activities such as exhibition visit, reading salon attendance, and clay sculpture handicraft making after each film screening, so that the attending students can better understand the films and related culture through practice.
Under the program, families can attend free screenings of documentaries during non-peak morning hours.
"I think that this kind of model that combines playing and learning will make our impressions much deeper. I think it is very beneficial for us to learn knowledge about traditional culture in this way," said a local student named Tan Yuxuan.
The operation of the program has not only benefited children but also effectively boosted theater traffic and spending.
"This kind of trial operation, for cinemas, allows us to attract more viewers. The several theaters doing public-interest screenings have all seen obvious growth in market shares. On the other hand, from the perspective of our consumption scenarios, it has not only driven movie-related spending but has also boosted the consumption of snacks," said Zhang Lijun, manager of a local cinema.
"So far in the current summer vacation season, we have focused on 'film+' business operations, promoting integrated development for films, so that films can enter more life scenarios beyond the screen, thereby boosting consumption and better meeting the people's cultural needs," said Ma Yuping, head of Gansu Provincial Film Bureau.
Cinemas in west China city successful in operating student-friendly program in non-prime viewing time
China's 12th National Games for Persons with Disabilities and the 9th National Special Olympic Games officially concluded on Monday evening, capping an inspirational eight-day event that set new records for participation and athletic achievements.
Held for the first time jointly by Guangdong Province, Hong Kong, and Macao in the Greater Bay Area, the Games featured 46 competitive events and attracted more than 11,000 participants from 34 delegations, marking the largest turnout in the event's history.
Athletes shattered 15 world records and set 156 new national records in disciplines such as athletics, swimming, shooting, weightlifting, and track cycling.
The Games showcased not only extraordinary athleticism, but also the indomitable spirit of disabled competitors who transcended physical limitations through sport.
The 21-year-old Hong Kong para table tennis player Wong Yue-ching, a student at the University of Hong Kong, competed with only one-third the grip strength of an able-bodied person in her right hand. Wong used a wrist strap to secure her racket. She finished sixth in the women's singles class 7 event and credited the sport for transforming her life.
"[Playing table tennis] has completely rewritten my life. I want to become a teacher. Perhaps one day, I can teach children at a special school and share my story with them, to show that as long as you keep searching, you will surely find your path in life," said Wong.
This edition of the Games significantly increased the numbers of both Special Olympic and mass participation events, allowing more people to enjoy the fun of sports.
From seamless event organization to the creation of a comprehensive, region-wide barrier-free environment, the Games has set a benchmark and delivered a replicable model for future para-sporting events in China and beyond.
"Drawing on their complementary strengths and working in close coordination, with synchronized planning and implementation, Guangdong, Hong Kong, and Macao have extended the concept of disability inclusion far beyond the competition venues into all aspects of daily life. This not only showcases the remarkable achievements and vibrant momentum of Chinese modernization, but also highlights a new chapter in the integrated development of the Guangdong-Hong Kong-Macao Greater Bay Area and the advancement of the cause of the disabled," said Chang Zheng, deputy director of the Games' organizing committee.
China's 12th National Para Games conclude with record attendance, athletic achievements
