BERLIN, Aug. 25, 2025 /PRNewswire/ -- DREO, the No.1 tower fan brand on Amazon in the US, UK, and Germany*, and the No.1 heater brand on Amazon in the US and UK*, officially announces its participation at IFA 2025, taking place September 5–9, with exclusive Media Days on September 3–4.
This marks DREO's second appearance at IFA, reaffirming the brand's commitment to innovation and its ambitious growth across the EMEA region. DREO continues to lead in its core categories, holding a 29% market share for tower fans and 14% for heaters in the EU, supported by a 92% revenue increase from 2023 to 2024.
Driven by a multi-channel expansion strategy, DREO is strengthening its leadership in Germany while accelerating growth across key EMEA markets including the UK, France, Ukraine, and the Baltic States. By 2026, the brand plans to establish presence in over 400 retail locations across Germany, including major chains such as MediaMarkt, Saturn, Expert, and Euronics, in addition to its strong online leadership.
Previewing Breakthrough Comfort Solutions
At IFA 2025, DREO will preview a new era of home comfort innovations, offering an exclusive first look at technologies set to redefine how people manage indoor climate. Building on its proven expertise in heating, cooling, and air circulation, DREO is preparing to unveil solutions that go beyond incremental upgrades — setting new standards for smarter, faster, and more immersive comfort experiences. The full reveal will take place during the show, where media and attendees will be among the first to explore DREO's next wave of innovations shaping the future of comfort.
Joshua Gunn, Vice President at DREO, said:
"IFA 2025 marks an important milestone for us to reaffirm our strong commitment to the EMEA market. We are investing deeply because we see tremendous potential to bring greater comfort, convenience, and smart solutions into more homes. Our vision is to grow together with the people of this region, delivering meaningful value through continuous innovation."
Media representatives are invited to visit DREO's booth:
Hall H7.1B-102, Messe Berlin
Media Days: September 3–4, 2025
Public Show Dates: September 5–9, 2025
Full product details and official announcements will be revealed during the show.
ABOUT DREO
DREO, the home tech pioneer transforming everyday comfort through innovation and elegant design, continues to redefine modern living. Specializing in air comfort and smart kitchen solutions, DREO has earned the trust of over 20 million users. Proudly becoming the No. 1 Household Fan and Space Heater Brand on Amazon U.S. for two consecutive years and the No. 1 Tower Fan Brand in the U.S.* DREO's products are known for their exceptional performance, energy efficiency, and seamless smart home integration, delivering both convenience and sustainability to households across the globe.
As the official partner of the LA Kings, DREO is proud to stand alongside champions of performance and innovation. Building on this partnership, the company is committed to making a meaningful impact in the local community over the next two years, and continue to inspire simple yet extraordinary home experiences.
*Ranking based on the Stackline data for Amazon U.S. retail sales of household fans and space heaters from January 2023 to January 2025.
For more details visit:https://www.DREO.com/
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DREO to Preview Next-Gen Home Comfort Innovations and Accelerate EMEA Expansion at IFA 2025
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
