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Style, confidence, and self-expression lead the way as SHEIN predicts what's next
LOS ANGELES, Aug. 26, 2025 /PRNewswire/ -- SHEIN, the global fashion and lifestyle online retailer, conducted its 2025 Back-to-School Survey, spotlighting how U.S. families are redefining style and priorities for the new school year. With more than 22,000 respondents nationwide, the survey provides a pulse on the trends influencing Gen Z and Millennial families, from fashion must-haves to the role of confidence in personal style.
This year, students are embracing fashion as a statement of individuality. Top motivators for back-to-school shopping include discovering new outfits to express personal style (57%), capturing the "fresh start" feeling (54%), and the satisfaction of getting organized (51%). 80% of those surveyed said that making a fashion statement on the first day of school matters, with nearly 40% noting that a new outfit boosts their confidence and sets the tone for the year ahead.
The survey shows that trend-forward pieces are taking center stage:
- Trendy tops and t-shirts: the number one must-have (73%)
- Accessories like jewelry and caps: rising essentials (58%)
- Statement jeans and pants: close behind (57%)
Unlike traditional shopping lists, families are embracing a more spontaneous and collaborative approach, allowing kids to select what feels authentic while parents keep an eye on deals and emerging trends.
"Because we listen to customers in real time, SHEIN has a front-row seat to what's shaping culture," said Lisa Zlotnick, U.S. head of brand PR for SHEIN U.S. "This survey reflects what we are seeing across our platform. Back-to-school shopping has shifted from stocking up on basics to curating bold looks that fuel confidence and creativity."
From apparel and footwear to accessories, dorm essentials, and school-ready supplies, SHEIN offers a one-stop destination for back-to-school style, delivering affordable access to the trends Gen Z and Millennial families are leaning into right now.
Explore the latest back-to-school trends and style essentials now at SHEIN.com.
Survey methodology: Conducted via the SHEIN app from July 18 to July 23, 2025, among 22,684 U.S. customers aged 18 and older. Respondents self-reported their shopping priorities and behaviors, providing a snapshot of back-to-school shopping trends.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry.
To learn more about SHEIN, visit www.sheingroup.com.
Style, confidence, and self-expression lead the way as SHEIN predicts what's next
LOS ANGELES, Aug. 26, 2025 /PRNewswire/ -- SHEIN, the global fashion and lifestyle online retailer, conducted its 2025 Back-to-School Survey, spotlighting how U.S. families are redefining style and priorities for the new school year. With more than 22,000 respondents nationwide, the survey provides a pulse on the trends influencing Gen Z and Millennial families, from fashion must-haves to the role of confidence in personal style.
This year, students are embracing fashion as a statement of individuality. Top motivators for back-to-school shopping include discovering new outfits to express personal style (57%), capturing the "fresh start" feeling (54%), and the satisfaction of getting organized (51%). 80% of those surveyed said that making a fashion statement on the first day of school matters, with nearly 40% noting that a new outfit boosts their confidence and sets the tone for the year ahead.
The survey shows that trend-forward pieces are taking center stage:
- Trendy tops and t-shirts: the number one must-have (73%)
- Accessories like jewelry and caps: rising essentials (58%)
- Statement jeans and pants: close behind (57%)
Unlike traditional shopping lists, families are embracing a more spontaneous and collaborative approach, allowing kids to select what feels authentic while parents keep an eye on deals and emerging trends.
"Because we listen to customers in real time, SHEIN has a front-row seat to what's shaping culture," said Lisa Zlotnick, U.S. head of brand PR for SHEIN U.S. "This survey reflects what we are seeing across our platform. Back-to-school shopping has shifted from stocking up on basics to curating bold looks that fuel confidence and creativity."
From apparel and footwear to accessories, dorm essentials, and school-ready supplies, SHEIN offers a one-stop destination for back-to-school style, delivering affordable access to the trends Gen Z and Millennial families are leaning into right now.
Explore the latest back-to-school trends and style essentials now at SHEIN.com.
Survey methodology: Conducted via the SHEIN app from July 18 to July 23, 2025, among 22,684 U.S. customers aged 18 and older. Respondents self-reported their shopping priorities and behaviors, providing a snapshot of back-to-school shopping trends.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry.
To learn more about SHEIN, visit www.sheingroup.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SHEIN Survey Reveals Back-to-School Trends Driving Gen Z and Millennial Families in 2025
SHANGHAI, April 4, 2026 /PRNewswire/ -- From April 2 to 31, the Assembly Character Toys brand Blokees made its debut at the 2026 Thailand Toy Expo. Blokees unveiled its two major categories — Blokees Model Kits and Blokees Wheels, highlighting a diverse product matrix of more than 300 products across 17 globally recognized IPs, including Ultraman, Transformers, DC, Evangelion, Naruto, Minions, Jurassic World, Hatsune Miku, and Hero Infinity. Four new model kits also made their global debut, emerging as key highlights of the event.
Mario Maurer attended the opening ceremony of Blokees Thailand Toy Expo as a special guest and engaged in interactive exchanges with consumers.
In the Blokees Model Kits category, Blokees exhibited its Champion, Legend, and Fantastic Series, featuring popular IPs such as Transformers, DC, Mega Man, Saint Seiya, Evangelion, and Naruto. More than 50 products were presented to consumers. Among them, four newly launched items—including Blokees Saint Seiya-Champion Class-12-Phoenix Ikki, Blokees Saint Seiya-Champion Class-14-Andromeda Shun, Blokees DC-Champion Class 05-Batman (HUSH), and Blokees DC-Champion Class 06-Catwoman (Hush)—drew strong interest from fans.
Blokees also highlighted its HERO5 and HERO10 series, featuring well-known IPs including Transformers, Saint Seiya, and Naruto, catering to consumers of hero-themed collectible models.
The DaaLaMode series introduced a range of products inspired by popular IPs such as Hatsune Miku, appealing to female consumers. Meanwhile, the TERRAVENTURE series presented nature and creature-themed model kits based on Jurassic World, further expanding Blokees' offerings across different consumer segments.
In the Blokees Wheels category, which integrates construction, play, and customization, products are organized into the C, E, and S series. The lineup includes IP-based offerings from Transformers, Ultraman, and Batman, with upcoming collaborations featuring Fast & Furious and Ford.
In addition, Blokees highlighted its global consumer ecosystem, BFC (Blokees Family Creator). Selected works from 2025 The 3rd BFC Creation Contest Stellar Season were exhibited in Thailand for the first time, reflecting strong user creativity and engagement. 2026 The 4th BFC Creation Contest Season of Awakening has officially launched, further encouraging global participation.
Under its "Universally appealing, Stepwise pricing, Globally promoting" strategy, Blokees continues to expand across Southeast Asia, Europe, North America, and Latin America. Thailand is rapidly becoming a strategic hub in its regional expansion, as the company strengthens both product innovation and community-driven growth worldwide.
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Blokees made its debut at 2026 Thailand Toy Expo, exhibiting multiple products
