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Style, confidence, and self-expression lead the way as SHEIN predicts what's next
LOS ANGELES, Aug. 26, 2025 /PRNewswire/ -- SHEIN, the global fashion and lifestyle online retailer, conducted its 2025 Back-to-School Survey, spotlighting how U.S. families are redefining style and priorities for the new school year. With more than 22,000 respondents nationwide, the survey provides a pulse on the trends influencing Gen Z and Millennial families, from fashion must-haves to the role of confidence in personal style.
This year, students are embracing fashion as a statement of individuality. Top motivators for back-to-school shopping include discovering new outfits to express personal style (57%), capturing the "fresh start" feeling (54%), and the satisfaction of getting organized (51%). 80% of those surveyed said that making a fashion statement on the first day of school matters, with nearly 40% noting that a new outfit boosts their confidence and sets the tone for the year ahead.
The survey shows that trend-forward pieces are taking center stage:
- Trendy tops and t-shirts: the number one must-have (73%)
- Accessories like jewelry and caps: rising essentials (58%)
- Statement jeans and pants: close behind (57%)
Unlike traditional shopping lists, families are embracing a more spontaneous and collaborative approach, allowing kids to select what feels authentic while parents keep an eye on deals and emerging trends.
"Because we listen to customers in real time, SHEIN has a front-row seat to what's shaping culture," said Lisa Zlotnick, U.S. head of brand PR for SHEIN U.S. "This survey reflects what we are seeing across our platform. Back-to-school shopping has shifted from stocking up on basics to curating bold looks that fuel confidence and creativity."
From apparel and footwear to accessories, dorm essentials, and school-ready supplies, SHEIN offers a one-stop destination for back-to-school style, delivering affordable access to the trends Gen Z and Millennial families are leaning into right now.
Explore the latest back-to-school trends and style essentials now at SHEIN.com.
Survey methodology: Conducted via the SHEIN app from July 18 to July 23, 2025, among 22,684 U.S. customers aged 18 and older. Respondents self-reported their shopping priorities and behaviors, providing a snapshot of back-to-school shopping trends.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry.
To learn more about SHEIN, visit www.sheingroup.com.
Style, confidence, and self-expression lead the way as SHEIN predicts what's next
LOS ANGELES, Aug. 26, 2025 /PRNewswire/ -- SHEIN, the global fashion and lifestyle online retailer, conducted its 2025 Back-to-School Survey, spotlighting how U.S. families are redefining style and priorities for the new school year. With more than 22,000 respondents nationwide, the survey provides a pulse on the trends influencing Gen Z and Millennial families, from fashion must-haves to the role of confidence in personal style.
This year, students are embracing fashion as a statement of individuality. Top motivators for back-to-school shopping include discovering new outfits to express personal style (57%), capturing the "fresh start" feeling (54%), and the satisfaction of getting organized (51%). 80% of those surveyed said that making a fashion statement on the first day of school matters, with nearly 40% noting that a new outfit boosts their confidence and sets the tone for the year ahead.
The survey shows that trend-forward pieces are taking center stage:
- Trendy tops and t-shirts: the number one must-have (73%)
- Accessories like jewelry and caps: rising essentials (58%)
- Statement jeans and pants: close behind (57%)
Unlike traditional shopping lists, families are embracing a more spontaneous and collaborative approach, allowing kids to select what feels authentic while parents keep an eye on deals and emerging trends.
"Because we listen to customers in real time, SHEIN has a front-row seat to what's shaping culture," said Lisa Zlotnick, U.S. head of brand PR for SHEIN U.S. "This survey reflects what we are seeing across our platform. Back-to-school shopping has shifted from stocking up on basics to curating bold looks that fuel confidence and creativity."
From apparel and footwear to accessories, dorm essentials, and school-ready supplies, SHEIN offers a one-stop destination for back-to-school style, delivering affordable access to the trends Gen Z and Millennial families are leaning into right now.
Explore the latest back-to-school trends and style essentials now at SHEIN.com.
Survey methodology: Conducted via the SHEIN app from July 18 to July 23, 2025, among 22,684 U.S. customers aged 18 and older. Respondents self-reported their shopping priorities and behaviors, providing a snapshot of back-to-school shopping trends.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry.
To learn more about SHEIN, visit www.sheingroup.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SHEIN Survey Reveals Back-to-School Trends Driving Gen Z and Millennial Families in 2025
TAIPEI, May 28, 2026 /PRNewswire/ -- GIGABYTE, the world's leading computer brand, announced the availability of the AORUS MASTER 16 2026, a flagship AI gaming laptop that combines desktop-class performance, advanced cooling, and an exclusive AI agent in an ultra-thin 19mm portable design. Built as a mobile gaming platform to deliver immersive play and AI-powered workflows, it pairs a 16-inch OLED HDR 1000 display with a 240Hz refresh rate and up to 0.2ms response time to balance esports responsiveness with creator-grade color accuracy. It's also recognized with the COMPUTEX 2026 Best Choice Award.
Engineered for demanding workloads, the AORUS MASTER 16 is configurable up to an AMD Ryzen™ 9 9955HX3D processor and up to an NVIDIA® GeForce RTX™ 5090 Laptop GPU, delivering close to desktop-level computing power. The model also supports MUX Switch to simplify integrated GPU or discrete GPU selection with fast mode. With advanced GPU AI capability of up to 1824 AI TOPS, it is built for next-gen AI-assisted creation and accelerated workflow. Leveraged with the flagship WINDFORCE INFINITY EX thermal solution, featuring a vapor chamber design and the integrated Frost Fan 2.0, supports up to 230W system power, helping maintain stable, low-noise performance under sustained loads.
At the center of the experience is GiMATE, GIGABYTE's exclusive AI agent designed for more flexible and intelligent system control. It streamlines performance management and introduces tools for modern workflows. GiMATE Creator integrates generative image models into a manageable local workflow to reduce setup barriers, and GiMATE Coder supports natural-language code generation, correction, and optimization with Visual Studio Code auto-completion to accelerate iteration and debugging.
AORUS MASTER 16 features a 16:10 2.5K 240Hz OLED display with 100% DCI-P3 and a 1,000,000:1 contrast ratio for vivid, creator-accurate visuals. It is backed by certifications including Pantone® Validated, TÜV Rheinland Certified, VESA ClearMR 10000, VESA DisplayHDR 1000, and Dolby Vision®. For audio, Dolby Atmos® and four dual-force speakers with Smart Amplifier deliver a more cinematic experience, while signature touches like AORUS 5-degree Black and RGB lighting add a refined, premium finish for everyday use.
For more information, please visit the official product page. Final configurations and sales timing may vary by region and local retail or e-tail channels.
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GIGABYTE Announces AORUS MASTER 16 Now Available, Built for AI-Powered Performance and Immersive Play
