New initiative will feature official song releases and XR concerts with acclaimed composers, redefining fan-artist collaboration.
SEOUL, South Korea, Sept. 1, 2025 /PRNewswire/ -- Verses, Inc. (CEO Sean Lee), the music-tech company pioneering user-driven music experiences, announced a groundbreaking new collaboration with SM Entertainment (SM). The ambitious initiative will be powered by "Rappie," the world's first Multimodal AI Rapmaker, which launched in beta this June by Verses. This multimodal generative AI app seamlessly integrates text, rap generation, and video creation, allowing anyone to instantly produce high-quality rap music without musical expertise.
As part of a new artist project from SM, the collaboration plans to feature official tracks produced with renowned composers and culminate in an immersive XR (Extended Reality) concert. Verses' 'Rappie' technology will provide a unique experience for fans, allowing them to connect with artists in a new way by not just listening to, but actively co-creating and interacting with their music.
From Keyword to Rap—Complete Content Generation in Seconds
Rappie empowers anyone to create rap content with no musical expertise required. The AI interprets input text to generate lyrics, rhythms, and voice performances that match the intended theme and emotion. Avatars then deliver expressive performances, syncing facial expressions and body movements to produce a polished, high-quality stage.
The beta version of Rappie introduces a wide range of innovative features that redefine how music is created and experienced. Users can generate rap lyrics and vocals entirely through AI, without any prior musical background. They can choose from a diverse library of themed virtual stages to match the mood and message of their content. Avatars—either personalized or styled after celebrities—serve as performers, delivering expressive, synchronized shows. The platform also enables users to create short-form music videos with dynamic, cinematic camera movements, giving each performance a polished, professional feel. Additionally, real-time interactivity allows users to touch elements within the virtual stage—such as the avatar or background objects—to remix the audio and visual components on the fly, offering a highly engaging and customizable creative experience.
About us
Verses, Inc. is a music-tech startup dedicated to pioneering user-driven music experiences. We are moving beyond passive listening, leading the way in an 'Interactive Music' experience where artists and fans communicate and collaborate in real-time to create new music.
This vision was successfully brought to life through our metaverse music service with K-pop group aespa. Our unrivaled technology has been globally recognized through our participation in AI support programs by Google and NVIDIA.
Building on this innovation, Verses has been honored with the CES Innovation Award for four consecutive years from 2022 to 2025, including the Best of Innovation award in 2023. Furthermore, we have been lauded for our "Best Innovative Technology" by the world-renowned music publication Billboard and selected as a partner in Universal Music Group (UMG)'s bootcamp, positioning us as a key player in the global music market.
Verses is breaking down the boundaries between technology and art, offering artists limitless creative freedom and giving fans the moving experience of becoming protagonists in the music alongside the artists, heralding a new era in music.
Find us at :
Instagram: verses.kr / YouTube: Verses Tech / www.verses.kr
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Verses to Power New SM Entertainment Project with "Rappie," the World's First Multimodal AI Rapmaker
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NEW YORK, Dec. 19, 2025 /PRNewswire/ -- 2025 was a year of challenges, a year of action and, most importantly, a year where it became increasingly clear that change is possible through shared ambition.
In the face of complex global challenges, the UN Global Compact demonstrated that through collaboration, accountability and collective leadership, businesses have the power to step up and show up for people, the planet and the future.
The private sector plays a critical role in creating a safer, more inclusive and resilient world. It's not just the right thing to do — it's good business.
Additionally, 2025 marked the 25th anniversary of the UN Global Compact, a moment to commemorate progress and focus on the transformations ahead. As we reflect on 2025, we approach the next 25 with energy, urgency and optimism about what's possible.
Global growth
The reach of the UN Global Compact continues to expand as more stakeholders join the movement for responsible business.
2025 marked an inflection point in growth and impact. In the past five years alone, the UN Global Compact has nearly doubled participation to more than 23,000 companies across 160+ countries, expanding its small and medium-sized enterprise (SME) and regional programmes and raising the bar for corporate ambition and accountability.
We welcomed three new Country Networks this year, strengthening local implementation of the Ten Principles and enabling more companies to take action aligned with global standards and country-specific priorities.
Business with global stakeholders
Throughout 2025, the UN Global Compact convened leaders from business, Government, civil society, academia and youth to accelerate progress across the Sustainable Development Goals.
Momentum around social sustainability was especially strong this year. From global advocacy at the Commission on the Status of Women to strengthened partnerships on human rights, the UN Global Compact continued to elevate equity and inclusion across businesses and markets.
A major highlight was the launch of the Ring the Bell LGBTIQ+ Equality Initiative, in partnership with UN Human Rights, the UN Sustainable Stock Exchange Initiative and Koppa, as well as the annual Ring the Bell for General Equity celebration. Through coordinated bell-ringing ceremonies at stock exchanges globally, 14 countries amplified a powerful message: equality is good for people, good for markets and good for business.
At the World Social Summit, business leaders emphasized that social development, decent work, equity, social protection and lifelong learning are fundamental to sustainable economic growth and a just transition.
UN General Assembly High-Level Week was another pivotal moment for the UN Global Compact this year. Marking the 80th anniversary of the United Nations and the 25th anniversary of the Global Compact, business leaders gathered to reaffirm their commitment to multilateralism and the power of tackling tough challenges together.
During the UN General Assembly, hundreds of business leaders and partners came together at the Private Sector Forum, the UN Global Compact Hub and the Leaders Summit. Conversations centred on rebuilding trust, accelerating climate action and strengthening the role of responsible business in advancing peace, prosperity and the SDGs.
Additionally, the Unstoppable Africa event highlighted the continent's tremendous potential for business, trade and investment, and showcased the strategic role businesses play in advancing sustainable and inclusive growth.
Beyond these specific events, throughout the year, companies engaged meaningfully across themes and regions through:
- Financing for Development: Mobilizing capital for the SDGs
- High-Level Political Forum: Strengthening accountability for progress
- Food Systems Summit Stocktake: Accelerating action for sustainable, equitable food systems
- COP30: Reaffirming climate action and charting a path for our future
Moments like these reinforce the power of public-private collaboration in advancing global goals.
New insights, tools and guidance
In 2025, the UN Global Compact released a series of resources to help companies transform their commitments into meaningful action. These included:
The UN Global Compact – Accenture 2025 CEO Study showcased global executive perspectives on sustainability transformation.
The Non-Discrimination and Equality Analysis Tool helps companies assess and strengthen their approach to eliminating discrimination in work-related activities.
The Ocean Investment Protocol revealed a practical framework for scaling blue finance and ocean stewardship.
The EU Sustainability Navigator provides timely, expert-led insights into the latest EU policy shifts, translating the complex landscape into practical implications and impactful action.
Collectively, these tools support companies seeking to integrate sustainability into governance, operations, finance and culture.
2026 and beyond…
We look back on this last year with gratitude, ambition and hope for the future.
This year affirmed that when businesses take action grounded in principles, guided by science and united around shared goals, transformation is possible.
As we enter the next chapter of the UN Global Compact, our ambition is clear: to accelerate progress, deepen accountability and mobilize the full power of business to create a more resilient, inclusive and sustainable world.
NEW YORK, Dec. 19, 2025 /PRNewswire/ -- 2025 was a year of challenges, a year of action and, most importantly, a year where it became increasingly clear that change is possible through shared ambition.
In the face of complex global challenges, the UN Global Compact demonstrated that through collaboration, accountability and collective leadership, businesses have the power to step up and show up for people, the planet and the future.
The private sector plays a critical role in creating a safer, more inclusive and resilient world. It's not just the right thing to do — it's good business.
Additionally, 2025 marked the 25th anniversary of the UN Global Compact, a moment to commemorate progress and focus on the transformations ahead. As we reflect on 2025, we approach the next 25 with energy, urgency and optimism about what's possible.
Global growth
The reach of the UN Global Compact continues to expand as more stakeholders join the movement for responsible business.
2025 marked an inflection point in growth and impact. In the past five years alone, the UN Global Compact has nearly doubled participation to more than 23,000 companies across 160+ countries, expanding its small and medium-sized enterprise (SME) and regional programmes and raising the bar for corporate ambition and accountability.
We welcomed three new Country Networks this year, strengthening local implementation of the Ten Principles and enabling more companies to take action aligned with global standards and country-specific priorities.
Business with global stakeholders
Throughout 2025, the UN Global Compact convened leaders from business, Government, civil society, academia and youth to accelerate progress across the Sustainable Development Goals.
Momentum around social sustainability was especially strong this year. From global advocacy at the Commission on the Status of Women to strengthened partnerships on human rights, the UN Global Compact continued to elevate equity and inclusion across businesses and markets.
A major highlight was the launch of the Ring the Bell LGBTIQ+ Equality Initiative, in partnership with UN Human Rights, the UN Sustainable Stock Exchange Initiative and Koppa, as well as the annual Ring the Bell for General Equity celebration. Through coordinated bell-ringing ceremonies at stock exchanges globally, 14 countries amplified a powerful message: equality is good for people, good for markets and good for business.
At the World Social Summit, business leaders emphasized that social development, decent work, equity, social protection and lifelong learning are fundamental to sustainable economic growth and a just transition.
UN General Assembly High-Level Week was another pivotal moment for the UN Global Compact this year. Marking the 80th anniversary of the United Nations and the 25th anniversary of the Global Compact, business leaders gathered to reaffirm their commitment to multilateralism and the power of tackling tough challenges together.
During the UN General Assembly, hundreds of business leaders and partners came together at the Private Sector Forum, the UN Global Compact Hub and the Leaders Summit. Conversations centred on rebuilding trust, accelerating climate action and strengthening the role of responsible business in advancing peace, prosperity and the SDGs.
Additionally, the Unstoppable Africa event highlighted the continent's tremendous potential for business, trade and investment, and showcased the strategic role businesses play in advancing sustainable and inclusive growth.
Beyond these specific events, throughout the year, companies engaged meaningfully across themes and regions through:
- Financing for Development: Mobilizing capital for the SDGs
- High-Level Political Forum: Strengthening accountability for progress
- Food Systems Summit Stocktake: Accelerating action for sustainable, equitable food systems
- COP30: Reaffirming climate action and charting a path for our future
Moments like these reinforce the power of public-private collaboration in advancing global goals.
New insights, tools and guidance
In 2025, the UN Global Compact released a series of resources to help companies transform their commitments into meaningful action. These included:
The UN Global Compact – Accenture 2025 CEO Study showcased global executive perspectives on sustainability transformation.
The Non-Discrimination and Equality Analysis Tool helps companies assess and strengthen their approach to eliminating discrimination in work-related activities.
The Ocean Investment Protocol revealed a practical framework for scaling blue finance and ocean stewardship.
The EU Sustainability Navigator provides timely, expert-led insights into the latest EU policy shifts, translating the complex landscape into practical implications and impactful action.
Collectively, these tools support companies seeking to integrate sustainability into governance, operations, finance and culture.
2026 and beyond…
We look back on this last year with gratitude, ambition and hope for the future.
This year affirmed that when businesses take action grounded in principles, guided by science and united around shared goals, transformation is possible.
As we enter the next chapter of the UN Global Compact, our ambition is clear: to accelerate progress, deepen accountability and mobilize the full power of business to create a more resilient, inclusive and sustainable world.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
2025: A year of accelerating sustainable business
2025: A year of accelerating sustainable business
2025: A year of accelerating sustainable business
