HONG KONG, Sept. 4, 2025 /PRNewswire/ -- A wearable mechanical poem by CIGA design, winner of the "Watchmaking Oscar", GPHG(Grand Prix d'Horlogerie de Genève) Challenge Watch Prize — Time Walks Where the Brave Once Stood.
For millennia, the Moon has stirred human imagination with its mystery, beauty, and silent pull of discovery. On July 21, 1969, Neil Armstrong's footprint on the Sea of Tranquility became more than a step—it symbolized humanity's bravery and our first leap beyond Earth's gravity.
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CIGA design Sets Foot with Moon Walker: Carrying Humanity's First Lunar Step in A Watch
CIGA design Sets Foot with Moon Walker: Carrying Humanity's First Lunar Step in A Watch
CIGA design Sets Foot with Moon Walker: Carrying Humanity's First Lunar Step in A Watch
CIGA design Sets Foot with Moon Walker: Carrying Humanity's First Lunar Step in A Watch
On September 10, 2025, CIGA design will unveil the Moon Walker Automatic Watch, a timepiece that captures this historic moment, bringing the legacy of exploration to your wrist.
A True Marvel Walks above A Timepiece
The Moon Walker is poetry in mechanics, featuring a miniature astronaut that replaces traditional hands, gliding above the sculpted lunar dial—just as Armstrong once did. Suspended beneath sapphire crystal, it evokes weightlessness and adventure, powered by a Swiss-made movement with CIGA design's award-winning Asynchronous-Follow Technology, ensuring a smooth and novel time display.
A Faithful Recreation of the Moon's Terrain
Inspired by the Moon's surface, the dial recreates its topography with NASA's ultra-high-resolution imagery and 0.05mm CNC micro-engraving. Every crater, ridge, and mare—from the Sea of Tranquility to the Ocean of Storms—is captured in detail.
Hidden Wonders Awaiting Discovery
Through 0.01mm Nano Laser Micro-engraving, Armstrong's footprint, the Apollo 11 landing coordinates, and the moment of touchdown lie concealed within the dial—visible only under 10× magnification, inviting discovery of this quiet marvel.
Sophistication in Every Detail
The integrated titanium case offers lightweight comfort, hypoallergenic safety, and a high-gloss finish, with a seamless lugless design for modern appeal. Polished CNC-engraved 3D indices enhance depth and legibility. A curved sapphire crystal ensures durability and clarity, while the case back is etched with Armstrong's words: "One small step for a man, one giant leap for mankind." A black fluororubber strap with hidden clasp completes a sleek, uninterrupted silhouette.
Don't just tell time—own the moment that changed everything.
The Moon Walker lets you feel the weightlessness of history, the awe of Armstrong's first step, and the courage that propelled humanity beyond Earth. Every glance awakens wonder, every second connects you to the leap that reshaped our view of the cosmos.
Key Specs:
Case Size: 46mm (excluding crown)
Watch Length: 220mm
Case Thickness: 17.05mm
Case Material: Titanium
Crown: 6.0mm diameter, CNC grooved
Strap Width: 22.0mm
Strap Material: Fluororubber
Glass: Sapphire glass (front and case back)
Water Resistance: 5ATM
Movement: Swiss-made automatic caliber CD-09 with Asynchronous-Follow Tech, 28,800 vph, 41-hour power reserve, 26 jewels.
Pricing:
$1699
Secure your Moon Walker! Subscribe now to unlock early access and exclusive pre-launch privileges on the CIGA design official website, and be among the first to accomplish the Moon Mission! For more, click here.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CIGA design Sets Foot with Moon Walker: Carrying Humanity's First Lunar Step in A Watch
CIGA design Sets Foot with Moon Walker: Carrying Humanity's First Lunar Step in A Watch
CIGA design Sets Foot with Moon Walker: Carrying Humanity's First Lunar Step in A Watch
CIGA design Sets Foot with Moon Walker: Carrying Humanity's First Lunar Step in A Watch
- Kia presents its 2030 mid- to long-term strategy, detailing its vehicle- and region-specific exponential growth plans
- Targets global sales of 4.13 million units per year by 2030, with a global market share goal of 4.5%; targets sales of 3.35 million units in 2026
- Expands EV lineup to 14 models, aiming for 1 million annual EV sales by 2030
- Targets annual HEV sales of 1.1 million units through expanded lineup of 13 HEV models by 2030
- Sets a PBV sales target of 232,000 units by 2030, leveraging its full lineup of PV5, PV7, and PV9 models to strengthen its presence in the LCV market
- Accelerate exponential growth in key regions, with sales targets of 1.02 million units in the U.S., 746,000 units in Europe, and 1.48 million units in emerging markets
- Kia reveals execution roadmap for SDVs, autonomous driving (AV), and robotics, accelerating its future business strategy
- Plans to invest a total of KRW 49 trillion over the next five years (2026-2030), including KRW 21 trillion allocated to future businesses
- Sets 2030 financial targets of KRW 170 trillion in revenue, a 10% operating profit margin, and KRW 17 trillion in operating profit
- Kia President and CEO Ho Sung Song said, "EVs, HEVs, autonomous driving, and robotics will serve as key drivers for Kia's fastest growth to date"
SEOUL, South Korea, April 9, 2026 /PRNewswire/ -- Kia Corporation (Kia) today shared its mid-to-long-term business strategies and financial targets at its 2026 CEO Investor Day held in Seoul, Korea.
This year's event focused on reviewing the five-year progress of Kia's 'Total Transformation' initiative, following the company's brand relaunch in 2021. Kia also outlined its mid- to long-term growth roadmap across all business sectors.
"Building on the achievements of innovation across all areas over the past five years —including brand, EVs, PBVs, and ESG — EVs, HEVs, autonomous driving, and robotics will serve as key drivers for Kia's fastest growth to date. Even amid the evolving global environment, Kia will proactively respond to changing market conditions through differentiated strategies." – Ho Sung Song, President and CEO of Kia Corporation.
2030 Mid- to Long-Term Business Strategy
Kia aims to pursue a strategy to accelerate exponential growth, targeting global sales of 4.13 million units by 2030 with a 4.5 percent market share. This compares with a sales goal of 3.35 million units with a 3.8 percent market share in 2026.
Kia places customers at the centre of its business strategy and, over the mid- to long-term, the company intends to expand its mobility ecosystem with a strategic focus on PBVs, autonomous driving, and robotics, connecting people and infrastructure to drive enhanced value creation for both customers and wider society.
Overview of Key Announcements at Kia 2026 CEO Investor Day
| Category | Content |
| 2030
Mid- to
Long-
Term Business Strategy | Global Sales Targets | - 2026 annual sales target: 3.35 million units; 3.8% market share
- 2030 annual sales target: 4.13 million units; 4.5% market share
|
| ICE & HEV | - Launch 9 ICE models by 2030
- Expand HEV lineup to 13 models by 2030
- HEV sales target: 2026, 690,000 units → 2030, 1.1 million units (2030, 1.15 million xHEV units, including HEV/EREV/PHEVs)
- Launch Body on Frame pickup truck with HEV, EREV variants by 2030
|
| EV | Sales Target | - 2030 annual sales target: 1 million units; 3.8% market share
|
| Enhancing EV Product
Competitiveness | - Establish lineup of 14 models
- 2 passenger vehicles
- 9 SUVs
- 3 PBV models
- Introduce next‑generation EV platform
- Expansion of mass‑market EV lineup starting with EV2 in 2026
|
| Improving EV Accessibility | - Expand charging infrastructure with global charging partners
- Strengthen charging networks in Korea (including Hyundai Motor Group's E-pit network), the U.S., and Europe
|
| Strengthening
EV Supply Chain | - Operate EV production hubs (EVO Plants in Korea)
- Optimize regional production – Europe (EV2, EV4) and the U.S. (EV6, EV9)
|
| PBV | - 2030 annual sales target: 232,000 units (PV5, PV7, PV9)
- Sequential launches of PV5 (2025), PV7 (2027), PV9 (2029)
- Utilize Hwaseong EVO Plant as dedicated PBV production hub
|
| Regional
Ex-growth | U.S. | - 2030 annual sales target: 1.02 million units; 6.2% market share
- HEV lineup expansion (4 → 8 models) & strengthen SUV volume models
|
| Europe | - 2030 annual sales target: 746,000 units; 4.8% market share
- Introduce Kia's first SDV B-segment hatchback (B-HB) EV
- Increase EV sales mix (2025 23% → 2030 66%)
|
| Emerging
Markets | - 2030 annual sales target: 1.48 million units; 6.6% market share
- India targets 2030 annual sales of 410,000 units (market share 7.6%)
|
| Future
Strategy | Autonomous Driving | - Establish data-driven cycle of continuous improvement through NVIDIA partnership and strengthening in-house technology
- Strategy ① Preemptive sensor and system‑level standardization through global partnerships to enable data scalability
- Strategy ② Advancement of in‑house end‑to‑end (E2E) autonomous driving model capabilities based on 'Data Flywheel'
- Complete development of Kia's first SDV model by the end of 2027, followed by introduction of Level 2++ autonomous driving technology in early 2029
|
| Robotics | - Develop last‑mile delivery solutions integrating robots with Kia PBVs (PV7, PV9)
- Deploys Atlas at HMGMA starting in 2028 and Kia AutoLand Georgia in 2029
|
| 2026 Business Plan &
Mid- to Long-Term Financial Targets | - 2030 (KRW): Revenue 170 trn, OP 17 trn, OP Margin 10%
- 5 Year Investment (2026~2030): KRW 49 trn
(Future business Investment KRW 21 trn) - 2028 TSR target of over 35%, with continued enhancement of shareholder returns
|
Category
Content
2030
Mid- to
Long-
Term Business Strategy
Global Sales Targets
- 2026 annual sales target: 3.35 million units; 3.8% market share
- 2030 annual sales target: 4.13 million units; 4.5% market share
ICE & HEV
- Launch 9 ICE models by 2030
- Expand HEV lineup to 13 models by 2030
- HEV sales target: 2026, 690,000 units → 2030, 1.1 million units (2030, 1.15 million xHEV units, including HEV/EREV/PHEVs)
- Launch Body on Frame pickup truck with HEV, EREV variants by 2030
EV
Sales Target
- 2030 annual sales target: 1 million units; 3.8% market share
Enhancing EV Product
Competitiveness
- Establish lineup of 14 models
- 2 passenger vehicles
- 9 SUVs
- 3 PBV models
- Introduce next‑generation EV platform
- Expansion of mass‑market EV lineup starting with EV2 in 2026
Improving EV Accessibility
- Expand charging infrastructure with global charging partners
- Strengthen charging networks in Korea (including Hyundai Motor Group's E-pit network), the U.S., and Europe
Strengthening
EV Supply Chain
- Operate EV production hubs (EVO Plants in Korea)
- Optimize regional production – Europe (EV2, EV4) and the U.S. (EV6, EV9)
PBV
- 2030 annual sales target: 232,000 units (PV5, PV7, PV9)
- Sequential launches of PV5 (2025), PV7 (2027), PV9 (2029)
- Utilize Hwaseong EVO Plant as dedicated PBV production hub
Regional
Ex-growth
U.S.
- 2030 annual sales target: 1.02 million units; 6.2% market share
- HEV lineup expansion (4 → 8 models) & strengthen SUV volume models
Europe
- 2030 annual sales target: 746,000 units; 4.8% market share
- Introduce Kia's first SDV B-segment hatchback (B-HB) EV
- Increase EV sales mix (2025 23% → 2030 66%)
Emerging
Markets
- 2030 annual sales target: 1.48 million units; 6.6% market share
- India targets 2030 annual sales of 410,000 units (market share 7.6%)
Future
Strategy
Autonomous Driving
- Establish data-driven cycle of continuous improvement through NVIDIA partnership and strengthening in-house technology
- Strategy ① Preemptive sensor and system‑level standardization through global partnerships to enable data scalability
- Strategy ② Advancement of in‑house end‑to‑end (E2E) autonomous driving model capabilities based on 'Data Flywheel'
- Complete development of Kia's first SDV model by the end of 2027, followed by introduction of Level 2++ autonomous driving technology in early 2029
Robotics
- Develop last‑mile delivery solutions integrating robots with Kia PBVs (PV7, PV9)
- Deploys Atlas at HMGMA starting in 2028 and Kia AutoLand Georgia in 2029
2026 Business Plan &
Mid- to Long-Term Financial Targets
- 2030 (KRW): Revenue 170 trn, OP 17 trn, OP Margin 10%
- 5 Year Investment (2026~2030): KRW 49 trn
(Future business Investment KRW 21 trn) - 2028 TSR target of over 35%, with continued enhancement of shareholder returns
For more information, visit the Kia Global Newsroom.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
2026 Kia CEO Investor Day: Kia to Drive Exponential Growth and Manufacturing Innovation by Expanding Its Full Electrified Vehicle Lineup and Strengthening Future Business Capabilities
