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Beauty device brand 'makeON' to showcase new micro-LED mask
SEOUL, South Korea, Sept. 4, 2025 /PRNewswire/ -- Amorepacific will participate in IFA 2025 for the first time, the world's leading consumer electronics trade show, taking place in Berlin, Germany, from September 5. At the show's Beauty Hub (Hall 17), Amorepacific will unveil 'ONFACE,' a premium micro-LED mask from its AI-powered beauty device brand 'makeON.'
Making its global debut at IFA, ONFACE is designed to deliver consistent, even light across the face through 3,770 ultra-thin micro surface-emitting LEDs. With its single-panel LED design and flexible, lightweight materials, the mask fits closely with facial contours for maximum effectiveness. ONFACE's ex vivo test results confirmed that elastin in the skin's deeper layers increased by up to 1,690%[1], while also demonstrating comprehensive improvements in skin condition, including visibly reduced pore volume, refined texture, and greater skin density. The product is scheduled for official launch in Korea in October 2025.
The company's Beauty Hub booth will also showcase makeON's latest beauty devices – the 'Skin Light Therapy 3S' and 'Gem Sono Therapy Relief.' Skin Light Therapy 3S, a smart beauty device launched in March, analyzes skin condition in just three seconds and provides personalized care solutions. Backed by Amorepacific's 80 years of expertise and cutting-edge technology, the device drew strong attention at CES 2025 in Las Vegas. Gem Sono Therapy Relief, launched in April, is a gentle, low-irritant[2] device that utilizes ultrasonic vibrations at a frequency of three million cycles per second. Equipped with Amorepacific's proprietary 'Infinity Sono Tech,' it helps the absorption of active ingredients deep into the skin.
"Unveiling makeON's ONFACE for the first time worldwide at IFA 2025 is a significant milestone for Amorepacific," said Hyojung Joo, Head of Digital Strategy Division at Amorepacific. "We will continue to introduce innovative beauty devices that inspire new skincare routines to customers around the globe."
makeON, Amorepacific's beauty device brand, was established in 2011 to deliver professional skincare results at home. Based on its proprietary LHIM Technology™ (Light, Heat, Ion, and Motion), the brand offers a range of solutions including light therapy masks and ultrasonic care devices. Today, makeON is expanding globally and advancing its connected beauty ecosystem by integrating devices and services to provide more personalized skincare experiences.
[1] The rate of increase in elastin production of the product application group compared to the UVB control group: Based on human skin tissue ex vivo model test; results observed after a single 9-minute session of UVB exposure and use of ONFACE, with a subsequent three-day, once-daily application of a skin-brightening product |
[2] Certified Low-Irritation Head |
Beauty device brand 'makeON' to showcase new micro-LED mask
SEOUL, South Korea, Sept. 4, 2025 /PRNewswire/ -- Amorepacific will participate in IFA 2025 for the first time, the world's leading consumer electronics trade show, taking place in Berlin, Germany, from September 5. At the show's Beauty Hub (Hall 17), Amorepacific will unveil 'ONFACE,' a premium micro-LED mask from its AI-powered beauty device brand 'makeON.'
Making its global debut at IFA, ONFACE is designed to deliver consistent, even light across the face through 3,770 ultra-thin micro surface-emitting LEDs. With its single-panel LED design and flexible, lightweight materials, the mask fits closely with facial contours for maximum effectiveness. ONFACE's ex vivo test results confirmed that elastin in the skin's deeper layers increased by up to 1,690%[1], while also demonstrating comprehensive improvements in skin condition, including visibly reduced pore volume, refined texture, and greater skin density. The product is scheduled for official launch in Korea in October 2025.
The company's Beauty Hub booth will also showcase makeON's latest beauty devices – the 'Skin Light Therapy 3S' and 'Gem Sono Therapy Relief.' Skin Light Therapy 3S, a smart beauty device launched in March, analyzes skin condition in just three seconds and provides personalized care solutions. Backed by Amorepacific's 80 years of expertise and cutting-edge technology, the device drew strong attention at CES 2025 in Las Vegas. Gem Sono Therapy Relief, launched in April, is a gentle, low-irritant[2] device that utilizes ultrasonic vibrations at a frequency of three million cycles per second. Equipped with Amorepacific's proprietary 'Infinity Sono Tech,' it helps the absorption of active ingredients deep into the skin.
"Unveiling makeON's ONFACE for the first time worldwide at IFA 2025 is a significant milestone for Amorepacific," said Hyojung Joo, Head of Digital Strategy Division at Amorepacific. "We will continue to introduce innovative beauty devices that inspire new skincare routines to customers around the globe."
makeON, Amorepacific's beauty device brand, was established in 2011 to deliver professional skincare results at home. Based on its proprietary LHIM Technology™ (Light, Heat, Ion, and Motion), the brand offers a range of solutions including light therapy masks and ultrasonic care devices. Today, makeON is expanding globally and advancing its connected beauty ecosystem by integrating devices and services to provide more personalized skincare experiences.
[1] The rate of increase in elastin production of the product application group compared to the UVB control group: Based on human skin tissue ex vivo model test; results observed after a single 9-minute session of UVB exposure and use of ONFACE, with a subsequent three-day, once-daily application of a skin-brightening product
[2] Certified Low-Irritation Head
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Amorepacific Debuts at IFA 2025, Unveils New Beauty Device
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
