BERLIN, Sept. 4, 2025 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, will present a full lineup of AI-powered innovations at IFA 2025 under the theme "AI Your Life." From immersive entertainment and cinema brilliance to intuitive home living and climate-smart wellbeing, Hisense will showcase how AI transforms every scenario into seamless, personalized, and interactive experiences.
AI Your Vision: Where Every Frame Comes Alive
Hisense will highlight its most advanced display technologies designed for immersive home entertainment. The RGB-MiniLED TV 116" UX will deliver deep blacks, vivid colors, and peak brightness of up to 8,000 nits—ideal for movie nights or game-day gatherings where every detail matters. As the origin of RGB-MiniLED technology, Hisense will demonstrate how precise red, green, and blue mini-LED control ensures lifelike clarity. Alongside, MicroLED innovations, AI TVs, and AI-powered sound solutions will expand the possibilities, turning living rooms into gaming zones, esports arenas, or digital art galleries where people can share moments together.
AI Your Cinema: Big Screen, Boundless Experience
For those who want the thrill of cinema at home, Hisense will introduce its TriChroma Laser Cinema L9Q, projecting up to 200 inches with IMAX Enhanced support for performance even in bright spaces. The Laser Mini Projector C2 Ultra will take versatility further with up to 300-inch projection and ultra-low latency—perfect for transforming a spare wall into a gaming arena or hosting a weekend movie night. With laser-powered clarity and portability, every space will become a stage for entertainment.
AI Your Home: Everyday Life, Effortlessly Smarter
Hisense will integrate AI into daily routines with appliances that combine design and intelligence. The PureFlat Smart Series refrigerator will feature a 21-inch interactive screen that becomes a kitchen hub: planning meals with Kitchen AI, streaming live games via VIDAA, or posting AI-generated art. Through the ConnectLife AI platform, the debuting ConnectLife AI Agent will power the AI Cooking Agent and AI Laundry Agent, helping households optimize energy, streamline chores, and make life more connected, efficient, and creative. From cooking inspiration to stress-free laundry, routines will be reimagined.
AI Your Air: Comfort that Understands You
The award-winning U8 S Pro Air Conditioner, winner of the Red Dot Award: Design Concept, will bring intelligence and comfort together. With HI-SENSOR presence detection, an AI voice assistant supporting 18 commands, and the HI-NANO ion system for air purification, it will adapt to users' needs throughout the day. Its dot-matrix display will add personality, while features like Coanda airflow and 90° louver rotation will ensure even, draft-free cooling. Beyond the home, Hisense's expertise will extend to smart buildings, energy management, and automotive air systems, contributing to safer, smarter, and more sustainable mobility.
At IFA 2025, Hisense will not only unveil breakthrough innovations but also share its vision of how AI can understand, anticipate, and respond to human needs. By combining leadership in RGB-MiniLED and laser display technologies with a new generation of smart home and air solutions, Hisense will empower people to live more freely, comfortably, and confidently—helping them own every moment at home and beyond.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023- H12025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hisense Unveils "AI Your Life" Revolution at IFA 2025
Hisense Unveils "AI Your Life" Revolution at IFA 2025
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
