BERLIN, Sept. 5, 2025 /PRNewswire/ -- Haier Small Domestic Appliances (Haier SDA) debuts a variety of innovative small appliance product series at IFA 2025, which opened on September 5 at Messe Berlin, with a special focus on its brand philosophy, "Naturally Connected"—aimed at creating a sustainable smart living ecosystem through human-centered design and technological innovation.
As the world's largest home and consumer tech event, IFA 2025 brings together global leaders and innovators to shape the future, from game-changing launches to future-defining ideas. The Haier, Hoover and Candy brands are unveiling multiple groundbreaking products spanning kitchen appliances, cleaning equipment and more, highlighting Haier's comprehensive strategy in the smart home industry.
Haier: From Cooking to Amazing
Haier is introducing the Compact Coffee Machine Series 5, featuring an ultra-compact design that fits into any kitchen space without compromising performance and convenience. The five classic preset menus enable one-touch brewing as well as customizable options to tailor drinks to personal preferences.
Powered by a robust 19-bar pump pressure system, the machine ensures consistent, high-quality extraction for rich, aromatic coffee. Its automated self-cleaning technology simplifies the process while maintaining hygiene.
Meanwhile, the innovative dual-basket air fryer is a master of cooking efficiency, revolutionizing meal preparation with independent temperature control technology that allows each basket to operate at different settings for flexible cooking. It boasts an expansive 11-liter capacity with a removable divider plate to accommodate large portion sizes or multiple dishes at the same time.
With individual control enabled, it's perfect for busy households with diverse culinary needs—whether crisping fries in one zone while roasting vegetables in the other, this appliance delivers efficiency and flexibility for modern kitchens.
Hoover: The Performance That Lasts
At IFA 2025, Hoover presents HF3 Pro vacuum, engineered with advanced multi-scene brush heads for seamless surface transitions and one-touch dust emptying that enhances daily cleaning comfort by eliminating manual dust handling for a cleaner, more convenient user experience. HF3 Pro delivers powerful, zero-loss suction in a lightweight design with industry-leading 90-day maintenance-free operation that minimizes long-term upkeep, ensuring sustained performance and reliability. Featuring anti-wrap technology, specialized flat nozzles, pet brushes, removable battery, wall mounts and more, HF3 Pro sets new standards for effortless home cleaning, representing Hoover's next-generation approach to intelligent vacuum solutions.
Candy: Ready to Live
With a commitment to making smart, user-centric living effortlessly accessible, Candy's new microwave, air fryer and toaster products emphasize simplicity and efficiency with a streamlined interface designed to eliminate complexity in daily cooking.
From kitchen appliances to home cleaning solutions, Haier SDA consistently strives to reduce user effort, enhance efficiency, and integrate eco-friendly and energy-saving principles into its innovations.
Looking ahead, Haier Small Domestic Appliances will continue to advance sustainable living, leveraging cutting-edge technologies and human-centric designs to set new industry standards and redefine smart home ecosystems for everyone.
For more information, please visit https://www.haier-europe.com/
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IFA 2025: Haier Small Domestic Appliances Redefines Smart Life with Naturally Connected
NEW YORK, May 9, 2026 /PRNewswire/ -- Braided hairstyles have long been more than a beauty choice; they are a powerful form of cultural expression and identity within the Black community. Honoring this cultural significance, Luvme, the world's leading human hair wig brand, introduces the OwnScalp™ Braided Wig, a first-of-its-kind solution with respect and intention, transforming traditional braiding into a modern solution that aligns with the evolving lifestyles of today's Black women.
Bringing Salon-Level Braids into Everyday Life
While salon braiding remains a popular styling choice, consumers continue to face key challenges, including lengthy installation times that can take hours, high salon costs, and limited styling flexibility once the hair is installed. In addition, traditional braiding methods may place tension on natural hair and hairlines over time.
Developed in response to these concerns, Luvme OwnScalp™ offers a more accessible and protective alternative for everyday braided beauty—without compromising on style or authenticity.
Industry-First Human Hair Base Braided Wig Innovation
Luvme is the first human hair wig brand to introduce a full lace braided wig built on a human hair base—setting a new benchmark for realism and craftsmanship in the category. This year, the design has been further elevated through refined construction and upgraded detailing.
The Luvme OwnScalp™ Braided Wig features an industry-first design that combines a human hair base with a 26-inch full lace braided structure, delivering a highly realistic scalp appearance and an exceptionally natural finish.
Unlike conventional synthetic foundations, a human hair base requires far more selective sourcing, intricate craftsmanship, and significantly higher production investment—placing it among the most advanced constructions in braided wigs. This rare foundation enhances not only the realism of the final look, but also the wearing experience itself, creating a lighter, more breathable feel that sets it apart from traditional alternatives.
At Luvme, we believe that beauty should never come at the cost of comfort. Built on this foundation, the OwnScalp™ is designed with natural parting and refined hairline detailing to deliver a seamless, scalp-like finish, offering a tension-free, heat-free experience that protects natural hair while preserving a naturally elevated aesthetic.
Designed for Real-Life Moments
Designed with real-life moments in mind—especially for hot, humid summer days—the OwnScalp™ collection features versatile styles, including braids, twists, and micro braids, making it perfect for travel, vacations, and effortless everyday wear.
Designed with ready-to-wear convenience, the pre-braided format enables a seamless "wear-and-go" experience, significantly reducing the time and effort traditionally required for braided styling. This innovation transforms salon-level braided looks into an efficient, everyday beauty solution.
With OwnScalp™, Luvme continues its mission to redefine protective styling by combining innovation, cultural respect, and everyday practicality. The launch marks a new chapter in braided beauty—where style, comfort, and protection can truly coexist.
To learn more about the Luvme OwnScalp™ Braided Wig Collection, please visit: https://shop.luvmehair.com/products/ownscalp-salon-braids-super-natural-scalp-full-hd-lace-knotless-box-braided-wig-flexi-fit-invisi-drawstring-cap
About Luvme
Luvme Hair is a leading brand in premium human hair wigs, dedicated to redefining the wig-wearing experience through products that seamlessly blend style, comfort, and authenticity.
Guided by its core belief, "Luvme For You," Luvme believes that hair is a powerful form of identity and self-expression. The brand develops every product with real customer needs at the center—delivering not only high-quality wig solutions, but also genuine care and a transparent, trustworthy experience. Through continuous innovation and a customer-first approach, Luvme empowers women worldwide to express themselves effortlessly—earning the trust of over 2 million customers globally.
To learn more about Luvme, please visit https://shop.luvmehair.com/
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Luvme Introduces First-Ever Human Hair Base Braided Wig OwnScalp™, Bringing Salon-Like Braids into Everyday Life
