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DUBAI, UAE, Sept. 5, 2025 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, today announced the launch of its Business-to-Business Unit (BBU), a new division dedicated to serving institutional and enterprise clients. The BBU will provide comprehensive solutions across secure custody, efficient settlement, and access to tokenized products, forming the cornerstone of Bybit's institutional strategy and accelerating the convergence of traditional finance and digital assets.
The establishment of the BBU comes at a pivotal moment as institutional requirements rapidly evolve. Traditional investors are placing greater interest in digital assets and raising the industry standard, demanding capital-efficient, risk-managed solutions that mirror traditional finance while unlocking new opportunities in digital assets. Bybit is uniquely positioned to meet these needs at this critical juncture.
One of the most pressing needs is for off-exchange custody and triparty settlement models, which allow institutions to hold assets with trusted custodians, including banks, while retaining live trading credit. This structure significantly reduces counterparty risk and has become a baseline in institutional infrastructure. Bybit is addressing this gap by building custody and settlement frameworks that align with institutional expectations and regulatory best practices.
At the same time, real-world assets (RWAs) are emerging as both collateral and investable products. Institutions increasingly want to pledge short-duration, yield-bearing assets such as tokenized money market funds, Treasury bills, and receivables — rather than leaving capital idle. They also seek direct access to compliant tokenized issuances distributed through trusted platforms.
Through the new BBU, Bybit will focus on bridging these capabilities:
- Integrated off-exchange custody and triparty settlement to de-risk exposure without sacrificing market access.
- RWA collateral programs enable clients to pledge tokenized high-quality assets for margin and trading credit.
Two-way distribution pipelines for tokenized products, connecting Web3 clients seeking access to traditional finance investments, and corporates exploring digital asset strategies, looking to enter the crypto market. - Digital Treasury Asset (DTA) solutions, supporting traditional companies in allocating a portion of their corporate treasury into crypto with security, compliance, and yield optimization.
Yoyee Wang Appointed Head of BBU
The new BBU brings together Bybit's Institutional (INS) team and B2B initiatives into a unified powerhouse, led by Yoyee Wang, the newly appointed Head of BBU.
Since joining Bybit in 2021, Yoyee has held several senior leadership roles, most recently serving as Global Head of Treasury and Asset Management, where she built and managed the company's global portfolio strategies and liquidity framework. She brings more than a decade of international experience across North America, Asia, and Europe, including positions as a trading risk analyst and portfolio manager at the Royal Bank of Canada. This unique combination of crypto-native expertise and traditional finance experience makes her exceptionally well positioned to guide the unit's growth.
"Institutions are looking for trusted partners who understand both the rigor of traditional finance and the innovation of crypto," said Yoyee Wang, Head of BBU at Bybit. "At Bybit, we are building a complete business loop that integrates custody, liquidity, and yield — giving our clients not just market access, but a strategic edge in this new era."
#Bybit / #TheCryptoArk /#IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
DUBAI, UAE, Sept. 5, 2025 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, today announced the launch of its Business-to-Business Unit (BBU), a new division dedicated to serving institutional and enterprise clients. The BBU will provide comprehensive solutions across secure custody, efficient settlement, and access to tokenized products, forming the cornerstone of Bybit's institutional strategy and accelerating the convergence of traditional finance and digital assets.
The establishment of the BBU comes at a pivotal moment as institutional requirements rapidly evolve. Traditional investors are placing greater interest in digital assets and raising the industry standard, demanding capital-efficient, risk-managed solutions that mirror traditional finance while unlocking new opportunities in digital assets. Bybit is uniquely positioned to meet these needs at this critical juncture.
One of the most pressing needs is for off-exchange custody and triparty settlement models, which allow institutions to hold assets with trusted custodians, including banks, while retaining live trading credit. This structure significantly reduces counterparty risk and has become a baseline in institutional infrastructure. Bybit is addressing this gap by building custody and settlement frameworks that align with institutional expectations and regulatory best practices.
At the same time, real-world assets (RWAs) are emerging as both collateral and investable products. Institutions increasingly want to pledge short-duration, yield-bearing assets such as tokenized money market funds, Treasury bills, and receivables — rather than leaving capital idle. They also seek direct access to compliant tokenized issuances distributed through trusted platforms.
Through the new BBU, Bybit will focus on bridging these capabilities:
- Integrated off-exchange custody and triparty settlement to de-risk exposure without sacrificing market access.
- RWA collateral programs enable clients to pledge tokenized high-quality assets for margin and trading credit.
Two-way distribution pipelines for tokenized products, connecting Web3 clients seeking access to traditional finance investments, and corporates exploring digital asset strategies, looking to enter the crypto market. - Digital Treasury Asset (DTA) solutions, supporting traditional companies in allocating a portion of their corporate treasury into crypto with security, compliance, and yield optimization.
Yoyee Wang Appointed Head of BBU
The new BBU brings together Bybit's Institutional (INS) team and B2B initiatives into a unified powerhouse, led by Yoyee Wang, the newly appointed Head of BBU.
Since joining Bybit in 2021, Yoyee has held several senior leadership roles, most recently serving as Global Head of Treasury and Asset Management, where she built and managed the company's global portfolio strategies and liquidity framework. She brings more than a decade of international experience across North America, Asia, and Europe, including positions as a trading risk analyst and portfolio manager at the Royal Bank of Canada. This unique combination of crypto-native expertise and traditional finance experience makes her exceptionally well positioned to guide the unit's growth.
"Institutions are looking for trusted partners who understand both the rigor of traditional finance and the innovation of crypto," said Yoyee Wang, Head of BBU at Bybit. "At Bybit, we are building a complete business loop that integrates custody, liquidity, and yield — giving our clients not just market access, but a strategic edge in this new era."
#Bybit / #TheCryptoArk /#IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Bybit Establishes New B2B Unit to Drive Institutional Adoption of Digital Assets
ST. PAUL, Minn., Jan. 14, 2026 /PRNewswire/ -- iotaMotion, Inc., creator of iotaSOFT®, the first and only FDA cleared robotic-assisted cochlear implant insertion system, today announced U.S. Food and Drug Administration (FDA) 510(k) clearance for expanded pediatric use of its iotaSOFT® Insertion System. The system is now cleared for use in patients four years of age and older, extending access to robotic-assisted cochlear implantation for school-aged children.
"Receiving FDA clearance for expanded pediatric use marks a significant milestone for iotaMotion and for families navigating cochlear implant decisions," said Mike Lobinsky, CEO of iotaMotion. "By standardizing one of the most delicate steps in cochlear implant surgery, iotaSOFT helps reduce variability which could provide parents greater confidence as they consider cochlear implantation for their children."
The iotaSOFT Insertion System enables precise and controlled electrode array insertion during one of the most delicate steps of cochlear implant surgery. By standardizing this critical step, iotaSOFT is designed to help preserve delicate cochlear structures, a consideration that is often central to decision-making.
As part of this milestone, Cincinnati Children's Hospital, a nationally ranked pediatric medical center, and U.S. News & World Report Honor Roll member for 2025–2026, has become the first dedicated pediatric center to adopt the iotaSOFT Insertion System. Cincinnati Children's joins over 35 leading cochlear implant centers across the United States, including nearly half of U.S. neurotology fellowship training programs, that have adopted this innovative technology.
"At Cincinnati Children's, our focus is delivering the highest standard of care while thoughtfully integrating innovations that benefit our patients," said Dr. Daniel Choo, chief clinical growth officer and professor of otolaryngology–head and neck surgery. "Robotic-assisted cochlear implantation represents a meaningful advancement in our cochlear implant program."
Globally, fewer than 5% of eligible cochlear implant candidates receive an implant, despite more than 430 million people worldwide experiencing disabling hearing loss, according to the World Health Organization. In pediatric patients, early access to sound is critical for speech, language and educational development, yet concerns around hearing preservation and surgical variability can delay intervention.
A 2025 clinical cohort study published in The Laryngoscope (Khan et al.) found that 85% of patients in the robotic-assisted insertion group maintained hearing preservation at one year, compared with 71% in the manual insertion group, according to its authors.
"Robotic assistance in cochlear implantation is about precision and consistency," said Marlan Hansen, MD, co-founder and chief medical officer of iotaMotion. "With the expanded pediatric indication for iotaSOFT, supported by growing clinical evidence, families can have greater confidence that controlled, standardized insertion is designed to protect the cochlea and preserve its structure and function. This is especially important for children who may benefit from emerging therapeutic advances, including gene-based and regenerative hearing technologies, which will likely depend on atraumatic, cochlear implant array placement early in life."
About iotaMotion
iotaMotion, Inc. is a medical technology company based in St. Paul, Minnesota, dedicated to advancing cochlear implant surgery beyond human capability through robotic-assisted solutions. Its flagship technology, the iotaSOFT® Insertion System, is designed to preserve delicate intracochlear structures through slow and consistent electrode array insertion. The system is commercially available in the United States and under clinical investigation in other global markets.
For more information, visit http://www.iotamotion.com/ and follow us on LinkedIn, X, Facebook, YouTube.
Sources:
Claussen AD, et al. Comparative Analysis of Robotics-Assisted and Manual Insertions of Cochlear Implant Electrode Arrays. Otol Neurotol, 2022.
Khan AM, et al. Robotic-Assisted Electrode Array Insertion Improves Rates of Hearing Preservation. The Laryngoscope, 2025.
Data on file
Media Contact:
Sara Ashburn-Reed
Sashburn-reed@iotamotion.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
iotaMotion Receives FDA Clearance for Expanded Pediatric Use of iotaSOFT® Robotic-Assisted Cochlear Implant Insertion System
iotaMotion Receives FDA Clearance for Expanded Pediatric Use of iotaSOFT® Robotic-Assisted Cochlear Implant Insertion System
iotaMotion Receives FDA Clearance for Expanded Pediatric Use of iotaSOFT® Robotic-Assisted Cochlear Implant Insertion System
