Chiefs draw more fans in Brazil but some supporters disappointed Taylor Swift nowhere to be seen

SAO PAULO (AP) — The Kansas City Chiefs' red and white dominated in the stands at NeoQuimica Arena on Friday night during their season-opening game against the Los Angeles Chargers, though even some of the local supporters couldn't hide their frustration that Taylor Swift was nowhere to be seen after days of anticipation in Brazil.

Several Chiefs players talked about a growing support base for the team in Brazil, and these fans were the clear majority among the more than 47,000 in attendance. The Chargers, who were the designated home team, were jeered as they came on the field but Los Angeles came away with a 27-21 victory.

The bigger story for some, though, was the no-show by Swift, who last week announced she was engaged to Chiefs tight end and three-time Super Bowl winner Travis Kelce.

There was speculation all week here that Swift might make a third visit to the South American nation, and the first to the stadium of soccer club Corinthians, whose fans see her as a good luck charm. Stories in the Brazilian media about a possible visit boosted online interest in the game, the NFL’s second in Brazil.

"I got to say it feels a bit less exciting now,” said 24-year-old Elena Sampaio, who was wearing a Chiefs shirt but didn't know the names of any of the players. “When I heard Taylor was coming I felt this was going to be a bigger event than I imagined. Too bad."

Instead, local fans who were still looking for Swift in the boxes had to settle for Santos and Brazil striker Neymar hugging Kelce and chatting with him before kickoff.

Fans also celebrated as Green Day drummer Tre Cool joined a group of samba drummers who played before the performances of the national anthems of Brazil and the United States.

"The atmosphere in Brazil will always be festive like this. We are loud, we want the players to hear us. We want to be part of the game,” said Manuel Andrade, 32, a school teacher who supports the New England Patriots. “I don't like the Chiefs at all, and it feels great to cheer against the majority here. I came here last year, hope to come as long as we have this."

The halftime show featured Colombian singer Karol G, but the Brazilian audience wasn't particularly welcoming, as it was last year when one of their own, Anitta, performed.

The acoustics at NeoQuimica Arena also failed to impress, with fans having a hard time understanding the words of “Si Antes Te Hubiera Conocido," one of Karol G's hits. The language barrier for Portuguese-speaking Brazilians also made the atmosphere less electric.

“I love the NFL, the idea of a halftime show here, but this looked a bit cheesy for a Brazilian audience,” said Vinicius Humberto, 42, a marketing specialist attending the game. “There's surely a learning curve on how to appeal to a local audience with so many international games. They will learn because they are really good at this.”

Brazilians sounded more excited and sang in a single voice when a country music hit about denial, “Evidencias,” was played between the third and fourth quarters.

The NFL held several events in Sao Paulo this week in the lead-up to the game. The league also sponsored murals by artists Kobra, Crica Monteiro and Leandro Nascimento, as it did last year when the Philadelphia Eagles beat the Green Bay Packers here.

The game Friday was the first of seven that will be played this season in international venues, including in Berlin, Dublin and Madrid.

NFL Commissioner Roger Goodell said in an interview with TV Globo during the game that Rio de Janeiro has the potential to also host a regular-season game. The coastal city has the historic Maracana Stadium, where some of the biggest soccer matches have been played.

“We will be here (Sao Paulo) over the long term. But Rio is obviously a place we have some interest in playing at some point, too,” Goodell said. “We are never going to leave Brazil. This is something we are going to continue playing in.”

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Los Angeles Chargers wide receiver Quentin Johnston scores against the Kansas City Chiefs during the first half of an NFL football game, Friday, Sept. 5, 2025, in Sao Paulo. (AP Photo/Jeff Lewis)

Brazilian soccer player, Neymar Jr. greets Kansas City Chiefs tight end Travis Kelce during warm ups before an NFL football game between the Kansas City Chiefs and the Los Angeles Chargers, Friday, Sept. 5, 2025, in Sao Paulo. (AP Photo/Fernando Llano)

Kansas City Chiefs tight end Travis Kelce arrives an NFL football game between the Kansas City Chiefs and the Los Angeles Chargers, Friday, Sept. 5, 2025, in Sao Paulo. (AP Photo/Fernando Llano)

Fans cheer during warm ups before an NFL football game between the Kansas City Chiefs and the Los Angeles Chargers, Friday, Sept. 5, 2025, in Sao Paulo. (AP Photo/Fernando Llano)

A Kansas City Chiefs fans watches during warm ups before an NFL football game between the Kansas City Chiefs and the Los Angeles Chargers, Friday, Sept. 5, 2025, in Sao Paulo. (AP Photo/Fernando Llano)

A fan poses before an NFL football game between the Kansas City Chiefs and the Los Angeles Chargers, Friday, Sept. 5, 2025, in Sao Paulo. (AP Photo/Andre Penner)

Los Angeles Rams quarterback Matthew Stafford talks about having an All-Pro season at age 37, credits his teammates and coach Sean McVay for his success and says his primary focus is on advancing in the playoffs.

Rob Maaddi, host: Welcome to On Football, I’m Rob Maaddi. We’re down to eight teams in the running for the Super Bowl. Only eight get a chance to lift the Vince Lombardi Trophy. We will break down all of the NFL divisional-round games in Pro Picks coming up. Our guest this week, LA Rams quarterback Matthew Stafford. Matthew, last week, was named first team Associated Press All-Pro for the first time in his 17-year NFL career. He had a very cool reaction when I shared the news with him. So did Puka Nacua, Will Anderson, and a bunch of other guys. If you missed it, check out my social, AP social. All of those reactions, very cool. It’s always great to see guys react to wonderful news.

Matthew Stafford is the only one of the eight remaining starting quarterbacks in the playoffs who has actually won a Super Bowl, but no one has more pressure than Josh Allen. Last week in Jacksonville on the road, he willed the Bills to victory. He kept getting knocked down, took a physical beating and carried them to the finish line. Got the W and this week they’re on the road against Denver. We’ll break down that game, coming up. But for whatever reason, it seems that Josh Allen is held to a higher standard. A lot of analysts, especially former players, are so eager to see him fail, and they want to put all of Buffalo’s hopes squarely on Josh Allen. So if receivers drop the ball, running backs fumble, defense gives up 50 points, they’re ready and eager to blame Josh Allen for the loss. Football is the ultimate team sport and while the quarterback and someone of the magnitude of Josh Allen is gonna have a lot of input on how the game plays out, it’s still a team sport, and you gotta wait to see how it plays out before you dish out the blame for a loss that didn’t even occur. It just doesn’t make any sense.

Matthew Stafford had his best season at age 37. I spent a few minutes chatting with him last week about being a first team All-Pro, playing for coach Sean McVay and more. I’m down here in Tampa, so I got to see the tail end of Tom Brady, what he did at 43, 44, 45. What you did this year at 37 is right up there with the greatest seasons of all time. I appreciate that. What’s it take to be able to get that done, man?

Matthew Stafford, Los Angeles Rams quarterback: Great teammates, to be honest with you. A lot of hard work and dedication to try and keep myself upright and out there for those guys because that’s who I care about. But I’m lucky to play with a bunch of great players that, you know, help me along the way, make my job easy, and you know my job is just to get them the rock and as best I possibly can. So it’s been a whole lot of fun, a lot of people involved in keeping me healthy and going, but it’s, it’s been a great year. It’s been fun.

MAADDI: How much do you appreciate playing for a guy like Coach McVay?

STAFFORD: I love it. He’s close in age to me. We’ve got a lot of great shared experiences now throughout the years. And just my appreciation for him is huge. I just love playing for him. Love getting to spend time with him. Love the way he coaches our team, me in particular, He’s as steady of a human being as I’ve been around. And I appreciate that about him.

MAADDI: I know you’re all about team goals and you’re trying to win another Super Bowl, but do you set time aside at all? Do you, are you able to reflect about the personal things, the personal accomplishments? Is there any, like you want to check off, check this, I did this, I got that, you know, anything like that.

STAFFORD: Um, you know, I think I’m just so in the middle of it right now, you know, and, and there’s so much to do and so much to, uh, you know, to accomplish as a team. I really want to keep my focus on that. Obviously, I do understand and appreciate, um, you know, the importance of, uh this game and, and, uh you know what it’s meant throughout the years and the history of it, but at the same time, I just want to do everything I can to be the best teammate I can and help our guys continue, to continue this journey because it has been so fun. We’ve got such a great group. I want to make sure that I do everything in my power to make sure that we get to come back to work next week and do it again.

MAADDI: How special would an MVP be if that were to happen?

STAFFORD: It would mean a lot. I think it would be an unbelievable team award because especially the way I play the game as quarterback, I’m not running around holding the ball for forever. I’m getting it to guys that are making great plays and doing unbelievable things. So many guys to thank if that ever did happen. But it is... It’s a special one. It’s one that means a lot. I understand the history of this game and so many great players before me and to be mentioned in any kind of breath with those guys would mean a lot.

MAADDI: Well, Matthew. Here’s one you don’t have to wait on. We’re gonna announce on Saturday The Associated Press All-Pro rosters. You are the first-team quarterback.

STAFFORD: Oh, hell, that’s amazing. I appreciate that. I did not know that was coming. Man, played a lot of years. A lot of respect for this game. A lot respect for the other guys that do what I do. It’s not an easy thing to do. So, it means a lot. I really appreciate that, thank you.

MAADDI: Good luck down the road and hope to see you maybe in San Francisco.

STAFFORD: Hey, I appreciate it, Rob. Thanks, man.

MAADDI: Time for some Pro Picks, we were 5-1 straight up last week, 4-2 against the spread, my best bet one didn’t cover, upset special was money again. The 4-pack was a 2-pack last week because I just didn’t love the games. This week we’re back to a full four-pack, which is 53-20-1 overall, 45-28-1 against the number that start with the best bet and again I’m looking at the LA Rams, 13-5, at Chicago. The Bears are 12-6. The Rams are 3.5 point road favorites. Matthew Stafford had to rally LA after they blew a 14-0 lead against Carolina in a game that shouldn’t have been that close. Ended up winning 34-31. The Ram’s are going to need an effort out of their defense. Over the last five games, LA has averaged giving up 30 points. Meanwhile, the Bears are the comeback kids. They were down 21-3 at halftime against Green Bay. Caleb Williams led them to their seventh fourth-quarter comeback win this year. They just can’t continue to do that. You’ve got to play a full four quarter game or else at some point it’s going to catch up to you and I think that’s this week. I’m taking the Rams, 30-23. For my upset special, which they are 14-5 straight up, 15-4 against the spread this season, I’m looking at Houston at New England. Texans are 13-5, Patriots are 15-3, New England is a 3-point favorite, Houston has the No. 1 defense in the NFL, and they showed it against Aaron Rodgers and the Steelers. Ended Mike Tomlin’s coaching career in Pittsburgh, dominated that game, scored two touchdowns on defense. They have an All-Pro edge rusher in Will Anderson Jr. Their cornerback Derek Stingley is an All-Pro. They just need CJ Stroud to protect the football this week and I think he will. The Patriots also, last week against the Chargers, they relied on defense, they won 16-3, they shut down Justin Herbert. Drake Maye led the team in rushing. He had a great season in his second year in the NFL. They’re gonna need him to be outstanding, elite against this defense, against Houston, the best in the NFL. I see the Texans sneaking in, 17-16. Next, the Saturday games. Buffalo, 13-5, at Denver, 14-3. Broncos are just a one-point favorite. Josh Allen, as I said earlier, he did everything last week. Now he’s gonna face the number two defense. He’s going to need more help from his teammates. Rushing champion James Cook had only 46 yards against Jacksonville. He’s got to get going this week. The Broncos, they’re also stacked on defense. They’ve got an All-Pro in the interior of the line, Zach Allen. Nik Bonitto on the edge is a monster. Patrick Surtain at cornerback was the defensive player of the year last year. They had 68 sacks, franchise record this season on offense. Bo Nix, they’ve also been comeback kids. He’s led seven fourth-quarter comebacks. He’s going to go against the NFL’s number one pass defense. But the Broncos are the number one seed. They were home, they were off last week. Meanwhile, the Bills played on Sunday. They got a little bit of a shorter rest. I like the Broncos, 24-22. Lastly, San Francisco, 13-5, at Seattle, 14-3. The Seahawks are 7.5-point favorites. It’s the third time these two teams meet. They played for the NFC’s number one seed in Week 18 in San Fran. Seattle won that 13-3. 49ers beat the Seahawks earlier in the season on the road. Last week, the Niners lost George Kittle and still found a way to beat the Eagles, eliminate the defending Super Bowl champions. Christian McCaffrey had two touchdowns, Brock Purdy made all the plays. They keep losing star players, whether it’s Nick Bosa and Fred Warner earlier in the season, and they continue to find ways to be resilient to win, to be in this position. Meanwhile, Seattle, number one seed, they were off last week, they’re at home. They’re gonna need Sam Darnold not to make mistakes. The Niners have to make Sam Darnold beat them They’ve got to try and to shut down that run and put it all on Sam Darnold. I do not like the fact that the 49ers played a Sunday game on the East Coast and now have to play on a Saturday. Terrible decision-making by the NFL schedule makers They could have put Seattle and San Fran on Sunday because the Bears and the Rams played on Saturday, so they get an extra day rest. And the 49ers get the shaft. I think all of those injuries, the travel, the time, everything catches up to them. I’m taking the Seahawks, 23-20. That’s it for this week. Thank you to Matthew Stafford.

Thank you for watching and listening to On Football and thank you to Haya Panjwani and Mike Hempen for producing this episode. Please check out APNews.com for all of the Pro Picks, On Football analysis and more NFL news.

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Los Angeles Rams quarterback Matthew Stafford answers question after an NFL wild-card playoff football game against the Carolina Panthers, Saturday, Jan. 10, 2026, in Charlotte, N.C. (AP Photo/Rusty Jones)