IABHK C25 AI Digital Marketing Conference: Driving Intelligent Innovation to Unlock Business Potential

 East-West Marketing Leaders Unite as AI Revolution Transforms Hong Kong 

HONG KONG, Sept. 12, 2025 /PRNewswire/ -- Artificial Intelligence (AI) is transforming our lives and business models at an unprecedented pace. A recent local bank survey shows that over 70% of customers use generative AI daily, and businesses are actively embracing AI to enhance customer experiences, optimise data analytics, and explore new avenues for growth. As Hong Kong's largest digital marketing community, IAB Hong Kong announces that its annual flagship event "C25" will take place on 24 September 2025 at the Hong Kong Convention and Exhibition Centre (HKCEC), bringing together industry elites from Hong Kong and around the world to explore the latest trends in AI within digital marketing and seize future growth opportunities.

Under the theme "AI in Action", C25 2025 will showcase real-world AI business applications through keynote speeches, expert panels, and practical case studies. Attendees will gain actionable insights into how AI is enhancing customer engagement, boosting efficiency, and unlocking fresh growth opportunities in Hong Kong and beyond.

A key highlight this year is the launch of the inaugural "Agentic AI Challenge", a groundbreaking competition designed to fast-track the industry's move from theory to practice. Participants will develop advanced AI agent solutions capable of autonomously planning, executing, and optimising complex tasks—accelerating local adoption of automation and AI-driven marketing strategies.

C25 Organising Committee Chair, Tania Lau, "Agentic AI has transcended its role as a supporting tool to become a transformative force, redefining how businesses operate and roles are shaped. In Hong Kong, we're witnessing workflows revolutionized, roles reimagined, and new opportunities unfolding at an unprecedented pace. This evolution doesn't replace human creativity—it elevates it, empowering marketers to achieve more, drive groundbreaking innovation, and set new benchmarks for our industry."

Prominent Speaker Panel Leading Industry Discussions

C25 features a world-class lineup of over 50 industry leaders and tech innovators, including marquee names such as Amazon Web Services, Google, Meta, WPP, Microsoft and Baidu. Attendees will access insights and witness practical expertise through 30+ dynamic keynotes, panels, and live case studies, focusing on the future of digital marketing and the business impact of AI.

The conference is structured across four action-driven tracks:

• AI HORIZONS – Big-picture trends and future-shaping innovations, including keynotes from top AI chiefs on search, disruptive applications, and practical deployment.
• AI DRIVERS – Sector-focused strategies with deep dives into finance, retail, travel, and global video content—showcasing how AI delivers personalisation, efficiency, and overseas expansion.
• AI ACCELERATORS – Breakthroughs in health, entertainment, and culturally-inspired marketing, illustrating how AI is transforming industry practices and audience experiences.
• AI CATALYSTS – Innovative solutions for smarter analytics, omni-channel ad automation, and AI-enabled influencer strategies that maximise business effectiveness.

New Features: "Agentic AI Challenge" and "VIP Speaker Lounge"

This year's C25 introduces the first-ever "Agentic AI Challenge", where participants will design innovative AI agent solutions capable of understanding, planning, and executing complex tasks. The competition is structured in two phases:

• Proposal Submission – Contestants must submit their concepts by the designated deadline. A panel of judges, including university professors and experts from Google, Adobe, Microsoft, HKT, Cherrypicks, and Votee, will shortlist up to 10 finalists.
• Live Presentations – Finalists will present their solutions during the afternoon of C25. An expert jury will evaluate and award the Champion, 1st Runner-up, 2nd Runner-up, and Merit prizes.

Winners will not only receive cash prizes but also industry accreditation, signalling both technical excellence and strategic creativity. Designed to merge innovation with practical application, the Challenge aims to encourage the local industry to move beyond theory and embrace AI-powered marketing execution.

More details: C25 Agentic AI Challenge

VIP Speaker Lounge: Driving Deeper Industry Conversations

C25 2025 also debuts the VIP Speaker Lounge, a premium and exclusive networking platform designed to foster collaboration across industries. The Lounge will bring together senior leaders from brand management, advertising, technology startups, and academia for in-depth dialogue, interactive discussions, and small-group forums. By encouraging knowledge exchange and thought leadership, the Lounge will aim to expand networks, spark partnerships, and accelerate the healthy development of Hong Kong's AI marketing ecosystem.

Exhibition Zone: Experience Next-Gen AI AdTech

The C25 Exhibition Zone brings together advanced AI and advertising technology solutions from top local and global providers, including intelligent SEO tools, AI-powered analytics platforms, and digital transformation services. Attendees can try out these innovative platforms firsthand, explore their technical advantages, and connect with solution experts for tailored advice. Throughout the event, AI-driven real-time translation will ensure seamless communication, fostering technology-business integration and active industry collaboration.

Event Registration and Participation

Registration for IABHK C25 is now open — secure your spot today and join the new wave of AI-driven marketing! For details and registration: https://bit.ly/JoinIABC25

For enquires, please contact: Email: c25@iabhongkong.com

Click here to watch the event trailer: https://youtu.be/28TvD3ERfuY

Star-Studded Lineup of Distinguished Guests Includes:

 

Exhibitor Including：

Adzymic Award-winning omnichannel advertising technology company.	Airwallex A leading financial platform building the future of global finance for modern businesses
AnyMind Group Business-Process-as-a-Service company for marketing, e-commerce and digital transformation.	Appier Hong Kong Ltd AI-centric SaaS company that empowers businesses to transform smart decisions into measurable growth through artificial intelligence.
AsiaPac Award-winning omnichannel advertising technology company.	Cherrypicks Global expert in innovative mobile solutions.
CMRS Group Fueling digital transformation with AI-powered marketing solutions.	DigiSalad Award-winning digital solutions company.
Digital Zoo SEO-based Digital Marketing Company.	EternityX Marketing Technology Limited Mastering the Realm of Chinese Audiences.
Google Google's mission is to organize the world's information and make it universally accessible and useful.	HKT Hong Kong's premier telecommunications service provider and leading operator in fixed-line, broadband and mobile communication services.
Ingenium Digital Hong Kong Limited We merge creativity, media and data to deliver brand outcomes through custom made digital creative solutions.	Integral Ad Science A leading global media measurement and optimization platform.
JoJo Ventures Pioneering the future of storytelling, crafting revolutionary content for commercials, films, television, gaming, and immersive experiences.	Omnichat A business Partner of Meta that provides marketing automation, chatbot and OMO Sales on WhatsApp.
South China Morning Post A leading global news company that has reported on China and Asia for more than 120 years.	SeenThis We streams digital ads to cut video and rich media costs by up to 80%, deliver high-quality creatives for free, and boost results with instant ad loads.
SHOPLINE From e-commerce to local stores and international brands, we have everything you need to grow through digital, global and omnichannel customer experience transformations.	Starry An APAC's leading AI-powered KOL discovery and influencer campaign management platform.
Taboola Global Leader in Delivering Performance at Scale	Teads A leading omnichannel outcomes platform for the open internet, delivering full-funnel results for brands across premium media worldwide.
Votee Go beyond search results. Unleash an AI agent that acts as your tireless market analyst, connecting every Google search, social media mention, and internal report into a single, actionable insight.	Vpon AI Big Data Group A leading AI big data group in Asia focuses on delivering mobile data-driven business solutions.

Adzymic
Award-winning omnichannel advertising technology company.

Airwallex

A leading financial platform building the future of global finance for modern businesses

AnyMind Group

Business-Process-as-a-Service company for marketing, e-commerce and digital transformation.

Appier Hong Kong Ltd
AI-centric SaaS company that empowers businesses to transform smart decisions into measurable growth through artificial intelligence.

AsiaPac
Award-winning omnichannel advertising technology company.

Cherrypicks
Global expert in innovative mobile solutions.

CMRS Group

Fueling digital transformation with AI-powered marketing solutions.

DigiSalad
Award-winning digital solutions company.

Digital Zoo

SEO-based Digital Marketing Company.

EternityX Marketing Technology Limited

Mastering the Realm of Chinese Audiences.

Google

Google's mission is to organize the world's information and make it universally accessible and useful.

HKT
Hong Kong's premier telecommunications service provider and leading operator in fixed-line, broadband and mobile communication services.

Ingenium Digital Hong Kong Limited

We merge creativity, media and data to deliver brand outcomes through custom made digital creative solutions.

Integral Ad Science

A leading global media measurement and optimization platform.

JoJo Ventures

Pioneering the future of storytelling, crafting revolutionary content for commercials, films, television, gaming, and immersive experiences.

Omnichat

A business Partner of Meta that provides marketing automation, chatbot and OMO Sales on WhatsApp.

South China Morning Post

A leading global news company that has reported on China and Asia for more than 120 years.

SeenThis

We streams digital ads to cut video and rich media costs by up to 80%, deliver high-quality creatives for free, and boost results with instant ad loads.

SHOPLINE

From e-commerce to local stores and international brands, we have everything you need to grow through digital, global and omnichannel customer experience transformations.

Starry

An APAC's leading AI-powered KOL discovery and influencer campaign management platform.

Taboola

Global Leader in Delivering Performance at Scale

Teads

A leading omnichannel outcomes platform for the open internet, delivering full-funnel results for brands across premium media worldwide.

Votee

Go beyond search results. Unleash an AI agent that acts as your tireless market analyst, connecting every Google search, social media mention, and internal report into a single, actionable insight.

Vpon AI Big Data Group

A leading AI big data group in Asia focuses on delivering mobile data-driven business solutions.

About C25
Three years since the rise of generative AI, the conversation has shifted from exploration to implementation. At the forefront of this transformation is C25 AI Marketing Conference, Hong Kong's premier gathering for marketing professionals, business leaders, and technology innovators. Under the theme "AI in Action", the conference will feature hands-on case studies, workshops, and dialogues that illuminate how AI is being seamlessly integrated into marketing and business operations to unlock efficiency, innovation, and growth.

About IAB Hong Kong
IAB Hong Kong is a non-profit association dedicated to advancing the digital marketing industry, cultivating talent, and supporting the local advertising and marketing community in adopting digital innovation. With more than 130 member companies spanning media, ad platforms, agencies, and brands, IAB HK is one of Hong Kong's most active and influential digital marketing associations. Founding members include comScore, Meta, Google, South China Morning Post, and Yahoo!, with PwC as a strategic partner. For more information, please visit www.iabhongkong.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

IABHK C25 AI Digital Marketing Conference: Driving Intelligent Innovation to Unlock Business Potential

IABHK C25 AI Digital Marketing Conference: Driving Intelligent Innovation to Unlock Business Potential

• New framework brings together Aon's Risk Capital and Human Capital data with public sentiment analysis from Gallup to create a portfolio view of risk
• Creates further clarity into how risks compound across four megatrends, how resilience is built and activated and where targeted actions can most effectively influence performance

DUBLIN, Jan. 16, 2026 /PRNewswire/ -- Aon plc (NYSE: AON), a leading global professional services firm, announced today that it is releasing insights from a new, data-driven tool to help organizations build sustainable resilience and unlock growth: Aon's Resilience Quotient.

Developed in collaboration with Gallup, Aon's Resilience Quotient responds to a critical insight: in a time of increasing populism and fragmented sources of information, quantitative data alone is not enough to make long-term decisions. Combining public sentiment on global issues with risk and people data and analytics enables greater clarity and confidence to invest and grow amidst uncertainty and volatility.

By integrating Aon's proprietary Risk Capital and Human Capital analytics with the results of Gallup's World Poll covering 140 countries for more than 20 years, the firm's Resilience Quotient captures both objective conditions and subjective sentiment, revealing where sentiment signals hidden risks and potential opportunities to achieve greater resilience. This system-level view enables leaders to spot emerging risks sooner, prioritize resilience investments and move from reactive risk management to proactive decision-making.

"When making decisions around investment, workforce or managing geopolitical risk, a portfolio view is far superior to a siloed perspective," said Greg Case, president and CEO of Aon. "Understanding sentiment can be an opportunity signal or an early warning. Leaders who are limited to only some of the relevant metrics risk missing the signals that matter most. Aon's Resilience Quotient delivers an integrated view to help organizations act decisively, strengthen resilience and unlock sustainable growth."

Four interconnected megatrends – Trade, Technology, Weather and Workforce – are reshaping the global operating environment in ways that traditional models struggle to anticipate. Aon's Resilience Quotient provides a clearer view of the tradeoffs within these interactions: how trade volatility can amplify technology risk, how climate pressures influence workforce mobility and how sentiment can either reinforce resilience or heighten operational risk, even when the fundamentals appear strong.   

To illustrate the insights from its Resilience Quotient, the firm published three case studies addressing some of the most relevant and urgent issues facing the 2026 global economy:

• Realizing the Opportunity of AI: Securing Data Center Growth
  Data centers are the backbone of the digital economy and with nearly $1.3 trillion projected to be invested globally in data centers by 2030, their rapid expansion brings unprecedented risks. Aon's Resilience Quotient shows that resilience varies sharply at the sub-national level, often more than underlying risk. Within the U.S., Iowa emerges as the most resilient destination for data center development, combining very low overall risk with exceptionally strong trade and weather resilience.

  "Aon's Resilience Quotient shows that Iowa's resilience–risk balance is roughly twice the national median, demonstrating how governance quality, institutional confidence and preparedness materially shape long-term infrastructure outcomes," said Joe Peiser, CEO of Commercial Risk Solutions at Aon. "This underscores the opportunity for leaders who understand the combined effect of low risk, resilient trade and weather systems and a strong foundation of public trust — factors that ultimately determine where AI infrastructure can grow at scale."

DUBLIN, Jan. 16, 2026 /PRNewswire/ -- Aon plc (NYSE: AON), a leading global professional services firm, announced today that it is releasing insights from a new, data-driven tool to help organizations build sustainable resilience and unlock growth: Aon's Resilience Quotient.

Developed in collaboration with Gallup, Aon's Resilience Quotient responds to a critical insight: in a time of increasing populism and fragmented sources of information, quantitative data alone is not enough to make long-term decisions. Combining public sentiment on global issues with risk and people data and analytics enables greater clarity and confidence to invest and grow amidst uncertainty and volatility.

By integrating Aon's proprietary Risk Capital and Human Capital analytics with the results of Gallup's World Poll covering 140 countries for more than 20 years, the firm's Resilience Quotient captures both objective conditions and subjective sentiment, revealing where sentiment signals hidden risks and potential opportunities to achieve greater resilience. This system-level view enables leaders to spot emerging risks sooner, prioritize resilience investments and move from reactive risk management to proactive decision-making.

"When making decisions around investment, workforce or managing geopolitical risk, a portfolio view is far superior to a siloed perspective," said Greg Case, president and CEO of Aon. "Understanding sentiment can be an opportunity signal or an early warning. Leaders who are limited to only some of the relevant metrics risk missing the signals that matter most. Aon's Resilience Quotient delivers an integrated view to help organizations act decisively, strengthen resilience and unlock sustainable growth."

Four interconnected megatrends – Trade, Technology, Weather and Workforce – are reshaping the global operating environment in ways that traditional models struggle to anticipate. Aon's Resilience Quotient provides a clearer view of the tradeoffs within these interactions: how trade volatility can amplify technology risk, how climate pressures influence workforce mobility and how sentiment can either reinforce resilience or heighten operational risk, even when the fundamentals appear strong.   

To illustrate the insights from its Resilience Quotient, the firm published three case studies addressing some of the most relevant and urgent issues facing the 2026 global economy:

"Aon's Resilience Quotient shows that Iowa's resilience–risk balance is roughly twice the national median, demonstrating how governance quality, institutional confidence and preparedness materially shape long-term infrastructure outcomes," said Joe Peiser, CEO of Commercial Risk Solutions at Aon. "This underscores the opportunity for leaders who understand the combined effect of low risk, resilient trade and weather systems and a strong foundation of public trust — factors that ultimately determine where AI infrastructure can grow at scale."

• Workforce Transformation: AI Adoption and the Next Generation Workforce 
  The acceleration of AI adoption is transforming the workforce, but most organizations face a critical gap between the demand for AI skills and their readiness to adapt. The Resilience Quotient highlights how workforce engagement, trust and institutional preparedness are essential to harnessing AI's potential, making resilience the key differentiator between organizations that thrive through change and those that risk falling behind.

  "Aon's Resilience Quotient equips leaders to navigate rapid AI change with confidence," said Lisa Stevens, chief administrative officer at Aon. "These insights help create the conditions for early‑career employees to build the skills and confidence they need — so instead of losing a generation of talent, we cultivate one that is more capable and resilient than ever."

"Aon's Resilience Quotient equips leaders to navigate rapid AI change with confidence," said Lisa Stevens, chief administrative officer at Aon. "These insights help create the conditions for early‑career employees to build the skills and confidence they need — so instead of losing a generation of talent, we cultivate one that is more capable and resilient than ever."

• Rethinking Humanitarian Finance: A New Approach to Forced Migration
  Over 120 million people are currently displaced by conflict, climate and systemic crises, reshaping societies and economies worldwide. Aon's Resilience Quotient highlights Venezuela and Colombia to illustrate the tradeoffs between investing resources at the source of migration — supporting those facing institutional erosion, food insecurity and economic collapse — or directing investment to more stable countries like Colombia that are absorbing people fleeing unlivable conditions.

  "Forced displacement results from extreme weather and man-made disasters like conflict and economic failure," said Bridget Gainer, chief public affairs officer at Aon. "If we could leverage the forecasting and financial capability of insurance to better predict and more quickly mitigate the impact of this volatility, we could help create conditions that allow populations to remain and rebuild in their home countries."

"Forced displacement results from extreme weather and man-made disasters like conflict and economic failure," said Bridget Gainer, chief public affairs officer at Aon. "If we could leverage the forecasting and financial capability of insurance to better predict and more quickly mitigate the impact of this volatility, we could help create conditions that allow populations to remain and rebuild in their home countries."

"Resilience is not a single blueprint, it's the way systems mitigate, adapt and transform under pressure. Aon's Resilience Quotient functions as a pressure gauge, surfacing the trade‑offs and early signals that help leaders strengthen resilience where it matters most," said Joe Daly, managing partner at Gallup. "We're proud to collaborate with Aon to combine Gallup's global sentiment analytics with Aon's Risk Capital and Human Capital data, turning confidence into actionable insight."

New insights from Aon's Resilience Quotient suggest that going forward, resilience priorities will shift from static risk management to dynamic, localized strategies. As disruptions become more complex and frequent, organizations will need to tailor resilience investments to specific geographies, sectors and even sub-regional contexts. Aon's Resilience Quotient is supported with a real-time analytics and AI-enabled insights platform, built by Quantum Rise, providing deeper visibility into evolving risk and resilience signals as conditions change.

Aon and Gallup will join global decision-makers at the World Economic Forum Annual Meeting to advance these critical discussions on restoring confidence and unlocking sustainable growth.

Learn more about Aon's Resilience Quotient and explore the case studies here.

About Aon
Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.

Follow Aon on LinkedIn, X, Facebook and Instagram. Stay up-to-date by visiting Aon's newsroom and sign up for news alerts here.

Media Contact
mediainquiries@aon.com
Toll-free (U.S., Canada and Puerto Rico): +1 833 751 8114
International: +1 312 381 3024

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **



Aon's Resilience Quotient Cuts Through Uncertainty and Volatility to Help Businesses Move from Risk to Resilience and Growth