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Sipping with Style: Capri Sun and Christian Siriano Introduce the Fan-Fueled Pouch Purse

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Sipping with Style: Capri Sun and Christian Siriano Introduce the Fan-Fueled Pouch Purse
News

News

Sipping with Style: Capri Sun and Christian Siriano Introduce the Fan-Fueled Pouch Purse

2025-09-13 05:29 Last Updated At:05:40

CHICAGO--(BUSINESS WIRE)--Sep 12, 2025--

Since the early 2000s, Capri Sun lovers have been more than sipping – they’ve been stitching, transforming the iconic silver pouch into a fashion statement. From YouTube videos to TikTok tutorials, the trend has turned generations of fans into at-home designers, reinforcing the pouch’s iconic status as a style statement. In celebration of this decades-long fan ingenuity, the brand has joined forces with American fashion legend Christian Siriano to create the Capri Sun x Christian Siriano Pouch Purse. Elevating the beloved Y2K DIY into a runway-worthy reality, the Pouch Purse makes its debut on the runway of Siriano’s SS26 collection showcase during NYFW before making its way to fans’ closets!

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250912310261/en/

Pairing high-fashion craftsmanship with a nostalgic, cultural icon, the Pouch Purse honors brand fans’ DIY fashion roots, while elevating it to the runway under fashion’s biggest spotlight. Featuring a sleek, silver silhouette that mimics the pouch’s signature squeeze and a perfectly-sized internal pocket to hold a pouch on the go, the purse is adorned with dangling fruit charms and vibrant chains, referencing Capri Sun’s refreshing flavors and the charm-forward trend sweeping social media and street style alike. Bursting with personality, the final touch is a zipper made from the brand’s iconic yellow straws, nodding to the pouch’s defining poke-to-sip moment.

"Capri Sun has sparked a playful sense of adventure with its fans for over 50 years and we are constantly inspired by where this ingenuity takes them," said Kristina Hannant, director of marketing at Capri Sun. “After years of seeing fans proudly tote Capri Sun not just in their hands but also on their arms, we knew we had to join in on the fun. The Pouch Purse transforms the iconic pouch into a fashion-forward accessory, giving our older fans a fresh new way to carry a piece of childhood nostalgia with them. No one could have brought this vision to life better than Christian Siriano."

“I’ve always looked at fashion as an incredible canvas to turn everyday inspirations into something extraordinary,” said Christian Siriano. “I love that Capri Sun celebrates having fun and not taking things too seriously – that’s always how I’ve approached my designs and I wanted this Pouch Purse to embody that same spirit. This purse is not just fashionable – it’s playful, nostalgic, and a reminder that fashion should make you smile.”

Fresh off the runway, the corner store-to-catwalk collaboration goes live at caprisunpouchpurse.com starting Monday, September 15 at 12 p.m. ET, where fans can join the list for exclusive order access to this limited-edition drop. To learn more about this juicy new partnership, follow @caprisun and @csiriano on social media.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

Featuring a silver silhouette mimicking the pouch’s signature squeeze, the purse is adorned with dangling fruit charms, vibrant chains, and the final touch of a zipper made from the brand’s iconic yellow straws.

Featuring a silver silhouette mimicking the pouch’s signature squeeze, the purse is adorned with dangling fruit charms, vibrant chains, and the final touch of a zipper made from the brand’s iconic yellow straws.

After making its runway debut at NYFW, the Capri Sun x Christian Siriano Pouch Purse is now heading for fans’ closets!

After making its runway debut at NYFW, the Capri Sun x Christian Siriano Pouch Purse is now heading for fans’ closets!

KAMPALA, Uganda (AP) — Vote counting was underway Friday in Uganda’s tense presidential election, which was held a day earlier amid an internet shutdown, voting delays and complaints by an opposition leader who said some of his polling agents had been detained by the authorities.

Opposition leader Bobi Wine said Thursday he was unable to leave his house and that his polling agents in rural areas were abducted before voting started, undermining his efforts to prevent electoral offenses such as ballot stuffing.

Wine is hoping to end President Yoweri Museveni's four-decade rule in an election during which the military was deployed and heavy security was posted outside his house near Kampala, the Ugandan capital, after the vote.

The musician-turned-politician wrote on X on Thursday that a senior party official in charge of the western region had been arrested, adding there was “massive ballot stuffing everywhere.”

Rural Uganda, especially the western part of the country, is a ruling-party stronghold, and the opposition would be disadvantaged by not having polling agents present during vote counting.

To try to improve his chances of winning, Wine had urged his supporters to “protect the vote” by having witnesses document alleged offenses at polling stations, in addition to deploying official polling agents.

Wine faced similar setbacks when he first ran for president five years ago. Museveni took 58% of the vote, while Wine got 35%, according to official results. Wine said at the time that the election had been rigged in favor of Museveni, who has spoken disparagingly of his rival.

Museveni, after voting on Thursday, said the opposition had infiltrated the 2021 election and defended the use of biometric machines as a way of securing the vote in this election.

Museveni has served the third-longest tenure of any African leader and is seeking to extend his rule into a fifth decade. The aging president’s authority has become increasingly dependent on the military, which is led by his son, Muhoozi Kainerugaba.

Uganda has not witnessed a peaceful transfer of presidential power since independence from British colonial rule six decades ago.

Voters line up to cast their ballots at a polling station, during the presidential election, in the capital, Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

Voters line up to cast their ballots at a polling station, during the presidential election, in the capital, Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

Election officials count ballots after the polls closed for the presidential election at a polling station in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

Election officials count ballots after the polls closed for the presidential election at a polling station in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

An election official holds up unmarked ballots during the vote count after polls closed for the presidential election, at a polling center in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

An election official holds up unmarked ballots during the vote count after polls closed for the presidential election, at a polling center in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

A political representative speaks as he works to observe and verify the counting of ballots after polls closed in the presidential election at a polling station in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

A political representative speaks as he works to observe and verify the counting of ballots after polls closed in the presidential election at a polling station in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

A supporter of leading opposition candidate Bobi Wine cheers while watching election officials count ballots, after polls closed at a polling station in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

A supporter of leading opposition candidate Bobi Wine cheers while watching election officials count ballots, after polls closed at a polling station in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

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