Jockey Club Believe & Bounce Basketball Programme

To provide more children and young people with opportunities to engage with basketball, The Hong Kong Jockey Club has committed HK$70.75 million through its Charities Trust to support a three-year Jockey Club Believe & Bounce Basketball Programme. This initiative, to be jointly implemented by InspiringHK Sports Foundation (IHKSports), The Boys’ and Girls’ Clubs Association of Hong Kong (BGCA) and the Hong Kong Federation of Youth Groups (HKFYG), aims to make basketball more accessible for students and underprivileged groups, thereby enhancing their physical and mental well-being and fostering their personal growth.

Group photo. Image source: The Hong Kong Jockey Club

The programme kick-off ceremony took place today (13 September) at Tai Kwun. Attending guests included Rosanna Law, Secretary for Culture, Sports and Tourism of the HKSAR Government; Kenneth Fok, Member of the Legislative Council of the HKSAR and Vice President of Sports Federation and Olympic Committee of Hong Kong, China; Winfried Engelbrecht-Bresges, Chief Executive Officer of The Hong Kong Jockey Club; Hsu Siu-man, Executive Director of The Hong Kong Federation of Youth Groups; Billie Lau, Executive Director of The Boys' and Girls' Clubs Association of Hong Kong and Yasmin Fong, Board Member of the InspiringHK Sports Foundation.

Club Chief Executive Officer Winfried Engelbrecht-Bresges highlighted that the Club has always been dedicated to sports development in Hong Kong, investing in both facilities and programmes to promote sport at all levels – from the grass roots to elite athletes, from kindergarten children to senior citizens. The Club is therefore pleased to join hands with its three outstanding partners to implement this three-year programme. Believing strongly in the power of sport to shape and change lives, the Club hopes that these basketball programmes will bring pleasure and fulfilment to young people in Hong Kong - helping them to live healthier, happier and more positive lives.

The three basketball programmes under the Jockey Club Believe & Bounce Basketball Programme are InspiringHK Dream Factory run by IHKSports; BGCA Care run by BGCA; and HKFYG Hustle 5 run by HKFYG. The programmes are expected to benefit more than 32,000 people, including over 660 coaches. Key elements include:

Club Chief Executive Officer Winfried Engelbrecht-Bresges delivers a speech at the Jockey Club Believe & Bounce Basketball Programme kick-off ceremony. Image source: The Hong Kong Jockey Club

• Tailor-made basketball training for children and youth aged 5 to 24:

Introductory courses for kindergarten and primary students to spark their interest in basketball and foster an active lifestyle

A training model for primary schools, designed by professionals including social workers and sports psychologists, to help students build a strong foundation for their growth.

Skill-focused district training programmes led by coaches from the East Asia Super League to provide young people, especially those from underprivileged backgrounds, with more access to high-quality professional training and elite-level competitions to enhance their skills.

Officiating guests and local elite basketball players Ivan Yang and Kelvin Tsang interact with young people during the kick-off ceremony of the Jockey Club Believe & Bounce Basketball Programme. Image source: The Hong Kong Jockey Club

• Capacity-building courses and workshops:

Basketball-related programmes to equip young people with soft and hard skills, helping them understand the industry and explore career pathways.

Professional training for coaches to and skill enhancement workshops for social workers, to ensure the quality of the programme.

• Events to foster basketball development in Hong Kong:

Inter-school championships, basketball-themed challenge days, carnivals and school tours to promote healthy lifestyles and physical development.

Outstanding students will be invited to participate in competitions and exchange activities.

Sports development is a major focus for the Club. Over the years, it has supported many sports initiatives to nurture talent and promote a healthier and more vibrant society instilled with positive attitudes and values, all of which is in line with the Club’s purpose of acting continuously for the betterment of society.

Officiating guests and local elite basketball players Ivan Yang and Kelvin Tsang interact with young people during the kick-off ceremony of the Jockey Club Believe & Bounce Basketball Programme. Image source: The Hong Kong Jockey Club

In the last ten years alone, the Club’s Charities Trust has provided HK$6.69 billion to support sports development at both elite and community levels. The Club also supports the Jockey Club Athlete Incentive Awards Scheme, which rewards the achievements of top athletes, and most recently committed HK$500 million to support the Hong Kong and Guangdong Competition regions in the upcoming 15th National Games, 12th National Games for Persons with Disabilities and 9th National Special Olympic Games. The Club also has long-standing programmes to promote equestrian sport and to develop young people through football.

Additionally, the Club has supported a number of basketball initiatives over the years. Most notably, with 3 on 3 basketball now a medal event at the Olympic and Asian Games, the Club has organised the HKJC Community Cup 3 on 3 Basketball Championship to support this emerging game’s development among young people.

Other past basketball-related initiatives include the “Jockey Club Sports Empowering Programme” organised by the Department of Health and Physical Education of the Education University of Hong Kong, in collaboration with local sports associations including Hoops for Hope Basketball Asia, and the Club-supported “HKFYG Jockey Club Youth Sports Development Project”, which encourages young people to participate in sports, including basketball. The Club has also funded renovations at Southorn Stadium, including upgrading basketball facilities to enable it to host more high-level, large-scale and international competitions and events.

The Club’s support for the Jockey Club Believe & Bounce Basketball Programme, like all its charity and community donations, is made possible by its unique integrated business model through which racing and responsible sports wagering generate substantial tax contributions, charity support and employment opportunities for Hong Kong.

Officiating guests and local elite basketball players Ivan Yang and Kelvin Tsang interact with young people during the kick-off ceremony of the Jockey Club Believe & Bounce Basketball Programme. Image source: The Hong Kong Jockey Club

Jockey Club Believe & Bounce Basketball Programme factsheet

The Hong Kong Jockey Club Charities Trust has committed HK$70.75 million to support a three-year Jockey Club Believe & Bounce Basketball Programme to be co-run by the InspiringHK Sports Foundation, The Boys' and Girls' Clubs Association of Hong Kong and the Hong Kong Federation of Youth Groups.

The programme will feature a variety of initiatives to make basketball more accessible for students and underprivileged young people, thereby enhancing their physical and mental well-being and fostering their personal growth. It is expected to benefit more than 32,000 people, including over 660 coaches.

Club Chief Executive Officer Winfried Engelbrecht-Bresges: “We want to do even more for sports, and we have decided that we will double our amount we will fund to sports development in the next three years. So we plan, in a way, in the next three years to spend 3 billion on sports and sports development. ”

The main components of the three basketball development initiatives under the Jockey Club Believe & Bounce Basketball Programme are:

• Jockey Club Believe & Bounce Basketball Programme: InspiringHK Dream Factory

• 3x3 basketball, an accessible and fun basketball format, will be introduced to kindergarten and lower primary school students, to enable them to develop healthy and active lifestyles from a young age.

• Adopting a progressive, step-by-step approach, a school-based 3x3 basketball training scheme will be designed by professionals, including sports coaches and sports psychologists, to enable the primary students to build a strong foundation for their growth. An inter-school 3x3 Championship will provide a competitive platform for school teams.

• To support the effective delivery of the school-based 3x3 basketball training scheme, training courses will enhance the skills of basketball coaches and university students studying subjects related to sport and sports education.

Rosanna Law, Secretary for Culture, Sports and Tourism of the HKSAR Government (3rd right); Kenneth Fok, Member of the Legislative Council of the HKSAR and Vice President of Sports Federation and Olympic Committee of Hong Kong, China (2nd left); Winfried Engelbrecht-Bresges, Chief Executive Officer of The Hong Kong Jockey Club (3rd lrft); Hsu Siu-man, Executive Director of The Hong Kong Federation of Youth Groups (2nd right); Billie Lau, Executive Director of The Boys' and Girls' Clubs Association of Hong Kong (1st left); Yasmin Fong, Board Member of the InspiringHK Sports Foundation (1st right), and other guests at the Jockey Club Believe & Bounce Basketball Programme kick-off ceremony. Image source: The Hong Kong Jockey Club

• Basketball skills enhancement clinics will enable children and young people, outside of the programme to experience 3x3 basketball on weekends and public holidays.

• Jockey Club Believe & Bounce Basketball Programme: BGCA Care

• A youth development-oriented league will be launched for young people, combining regular basketball training and competitions with career and life planning to equip them with the skills needed to overcome life challenges and develop transferable skills for their future endeavours.

• Social workers will collaborate with coaches to prepare individual development plans for youth participants. They will also introduce basketball-related industries to help them explore different career and life development paths.

• Academic experts will share techniques with social workers to better manage issues impacting young people.

• Participating youths will be encouraged to organise social service events to give back to the community.

• Jockey Club Believe & Bounce Basketball Programme: HKFYG Hustle 5

• East Asia Super League (EASL) coaches will be invited to lead regular district basketball training sessions, giving students and underprivileged youngsters access to high-quality professional training and elite-level competitions.

• Training courses will help basketball coaches to enhance their skills and teach EASL courses more effectively.

• EASL will invite 20 outstanding Hong Kong students to showcase the skills they have learned alongside peers from Macau and the Philippines.

• Basketball-themed challenge days, carnivals and school tours will promote healthy lifestyles and physical development.

The Hong Kong Jockey Club was honoured to be the Official Community Partner of the Hong Kong Open, which concluded on Oct 25 at the Hong Kong Golf Club’s (HKGC) Fanling Golf Course. The four-day tournament attracted tens of thousands of spectators from the Chinese Mainland, Hong Kong and overseas. This was the first time the Club has supported this M-Mark event as its Official Community Partner.

Club Executive Director of Corporate Affairs Raymond Tam presented The Hong Kong Jockey Club Cup to the tournament’s Low Hong Kong Amateur Player, Markus Lam, and joined HKSAR Government Financial Secretary Paul Chan; HKSAR Government Secretary for Culture, Sports and Tourism Rosanna Law and other guests to witness the presentation ceremony.

Paul Chan, Financial Secretary of the HKSAR Government (4th left); Rosanna Law, Secretary for Culture, Sports and Tourism of the HKSAR Government (4th right); Raymond Tam, Club Executive Director of Corporate Affairs (2nd right); Bryant Lu, Captain of the Hong Kong Golf Club (3rd left) and other guests with the tournament winner, John Carlin (centre) at the presentation ceremony.

As Official Community Partner, The Hong Kong Jockey Club has donated HK$32 million through its Charities Trust to The Hong Kong Golf Club Charitable Foundation Limited to launch the Jockey Club Community Golf Programme. The two-year programme aims to bring golf into the community, nurture young local talent and extend the tournament’s positive impact beyond the course. More than 25,000 schoolchildren, teenagers and members of underprivileged communities are expected to benefit each year.

As part of the programme, the Club has worked closely with HKGC, to launch a series of community engagement initiatives, including school-based activities, experiential golf-learning opportunities, inter-secondary school competitions, golf clinics for young people of different abilities, and complimentary tickets for people from underprivileged communities. Ahead of the tournament, elite international golfers visited a primary school to inspire students’ interest in the sport, while HKGC professional coaches conducted golf clinics to promote inclusion and participation in golf.

During the tournament, the Jockey Club Fan Village provided a vibrant experience for visitors of all ages. The Club’s booth in the village added further colour to the event, with a putting challenge providing opportunities to experience the fun of golf firsthand. Members of the Club’s CARE@hkjc Volunteer Team also participated, creating balloon figures and bringing joy to spectators.

Rosanna Law, Secretary for Culture, Sports and Tourism of the HKSAR Government (3rd right); Polly Chong, Commissioner for Sports of the HKSAR Government (2nd right), Raymond Tam, Club Executive Director of Corporate Affairs (2nd left); Andy Kwok, former Captain of the Hong Kong Golf Club (1st left) and other guests posed for a photo in front of JC booth.

In addition, visiting golfers were invited to experience Hong Kong’s signature attractions, including the Happy Wednesday races at Happy Valley Racecourse. These experiences helped promote horse racing tourism and showcase Hong Kong’s unique appeal to a global audience.

The Club’s support for the tournament and the programme reflects its long-standing commitment to advancing sports development in Hong Kong. It also aligns with the objectives of the National 15th Five-Year Plan and the First Five-Year Plan for Economic and Social Development of the HKSAR by promoting sports in the community, supporting elite sports, strengthening Hong Kong’s status as a centre for major international sports events, enhancing professionalism and developing sports as an industry.

Sport is one of the key impact programmes of the Club’s Charities Trust. Over the years, the Club has helped advance sports at all levels, strengthening sports sector capabilities to facilitate greater access, deeper engagement and longer lasting impact. In 2025/26, the Club’s Charities Trust supported eight “M” Mark events as Official Community Partner through dedicated community engagement programmes, reaching over 91,000 beneficiaries.

Elite international golfers visited a primary school to interact with students and inspire interest in golf through the Jockey Club Community Golf Programme.

The Club’s support for sports events and programmes, like all of its charity and community initiatives, is made possible by its unique value creation model, through which the Club generates sustainable economic and social value for the community through tax contributions, charitable donations and employment opportunities.