Foreign exhibitors at the ongoing China International Fair for Trade in Services (CIFTIS) in Beijing have expressed their optimism about exploring new markets and cooperating with new partners in emerging sectors such as gaming industry in China.
The gaming industry is a key highlight of the 2025 CIFTIS, with cooperation between China and Arab countries gaining strong momentum in emerging fields including gaming. Saudi Arabia is actively seeking to expand collaboration with Chinese gaming companies.
To promote exchanges and cooperation between leading enterprises from Beijing and the Middle East, an event was held at this year's CIFTIS, with a particular focus on the gaming industry.
Pu Guannan, founder of Starscape Software Co., Ltd., emphasized the importance of partnering with Saudi Arabia for Chinese gaming companies looking to expand globally and catering to the rapidly growing domestic market.
"This is my third time in this event. I think CIFTIS is very important. It provides very wide opportunities to reach a global market and also the global audience, which means a lot. The goal to talk with Saudi Arabia is to have a potential collaboration in the global market and also the domestic market. As we know, China's domestic market for gaming is booming after the Black Myth Wukong and we have around 100 million gamers inside China and that number is growing very fast, by 50 million every year," said Pu Guannan.
"To capture that kind of market you need some capital to make high quality games, especially graphics-wise. And I think to work with Saudi Arabia and funding parties is very crucial. It's a new game we are making. It's a science fiction game. It's actually a science fiction action adventure game. We aim to have this game to be adopted globally by every gamer," he said.
Over 13 years of growth, CIFTIS has evolved into both a vital window showcasing China's achievements in service trades and an important platform for advancing international cooperation.
2025 CIFTIS boosts cooperation between China and Arab countries in gaming industry
