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HIKSEMI Lights Up UTAR Kampar Campus with "Glow. Grow. Store It All" Campaign

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HIKSEMI Lights Up UTAR Kampar Campus with "Glow. Grow. Store It All" Campaign
Business

Business

HIKSEMI Lights Up UTAR Kampar Campus with "Glow. Grow. Store It All" Campaign

2025-09-14 14:58 Last Updated At:15:15

KAMPAR, Malaysia, Sept. 14, 2025 /PRNewswire/ -- HIKSEMI, a global innovator in storage solutions for industrial control, video surveillance, data centers, and consumer electronics, recently energized the Universiti Tunku Abdul Rahman (UTAR) Kampar campus with a dynamic series of events under the theme "Glow. Grow. Store It All". More than a reference to the vibrant RGB lighting of its high-performance storage products, the campaign symbolizes HIKSEMI's deeper mission: to illuminate the inner glow of personal growth, learning, and memory, empowering students not just as users, but as individuals on a journey.

Held from September 10 to 14, the initiative began with a technical seminar demystifying smart storage technologies, real-world industry applications, and future career opportunities in the digital infrastructure sector. The event included a visit to UTAR's Faculty of Computing and Information Technology, where HIKSEMI explored potential collaborations on network research and data center storage upgrades, reinforcing its commitment to academic-industry synergy.

From September 13 to 14, HIKSEMI took center stage at the university's charity carnival, donating storage products worth RM50,000 to support students and faculty. The interactive booth showcased HIKSEMI's full portfolio, including the award-winning D300 SSD, recognized as the 2025 Global Flash Memory Summit's "SSD Product of the Year," the rugged Guard series for surveillance, and popular consumer lines such as the gaming-focused FUTURE PCIe 5.0 SSD with speeds up to 14,800MB/s, more than double that of PCIe 4.0. Also on display were the CAPTURE series for photography enthusiasts and the sleek, student-friendly WAVE Series. Through on-site challenges and a short video contest, students shared their personal "glow moments," highlighting how HIKSEMI preserves the key milestones of their academic and personal journeys.

This outreach reflects HIKSEMI's strategic focus on Southeast Asia, where it ranks among the top three storage brands in Thailand and partners with icons like esports legend Mushi and Malaysia's elite Boom Esports team to connect with Gen Z audiences.

"Glow. Grow. Store It All" is more than a slogan. It is a promise to innovate relentlessly, empower youth, and ensure every moment of brilliance is captured and cherished.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

HIKSEMI Lights Up UTAR Kampar Campus with "Glow. Grow. Store It All" Campaign

HIKSEMI Lights Up UTAR Kampar Campus with "Glow. Grow. Store It All" Campaign

LAS VEGAS, Jan. 15, 2026 /PRNewswire/ -- RiseLink Technologies, a provider of edge intelligence and ultra-low-power connectivity solutions for AI-native devices, brought together leaders across AI, hardware, and connected products at CES 2026 to explore how intelligence is moving beyond the cloud and into the physical world.

Through curated ecosystem conversations, hands-on workshops, and an invitation-only industry gathering, RiseLink highlighted its role as a connective platform for companies building intelligent devices—bridging chips, algorithms, and real-world product deployment. More information about RiseLink is available at https://riselink.ai.

Aligning the Physical AI Stack: From Silicon to Shipping Products

At CES 2026, RiseLink convened founders, product leaders, and platform partners across the physical AI ecosystem for "The Blueprint for Physical AI: AI-Native Hardware Mixer," an invitation-only gathering designed to foster alignment across the full AI stack.

The event brought together companies spanning AI models, platforms, and device deployment — including MiniMax, Agora, Wyze, Nanit, Luka AI, WowCube, Fuzozo, Dify, and other emerging builders — to exchange lessons on moving AI from cloud-centric architectures into production-ready, intelligent devices.

Conversations centered on how edge intelligence, ultra-low-power connectivity, and system-level design must come together to enable real-world AI experiences, from smart homes and robotics to AI companions and educational devices.

Reflecting on the shift underway, Dr. Pengfei Zhang, CEO of RiseLink Technologies, shared:

"The future of AI is physical. Intelligence must live where interaction happens — inside devices that are always on, power-efficient, and designed with trust at the core. Building that future requires deep collaboration across chips, algorithms, and product teams."

Across discussions, a consistent theme emerged: the next generation of AI products will be defined not by isolated breakthroughs, but by ecosystem-level collaboration — where silicon, algorithms, and applications are co-designed from day one.

From Ecosystem Alignment to a Shipping Product: ChooChoo, an AI Early Education Toy

That ecosystem alignment was made tangible at CES with the introduction of ChooChoo, an AI-powered early education toy that brings together edge intelligence, ultra-low-power connectivity, and conversational AI in a child-friendly device.

Created and introduced by Dr. Diana Zhu, Head of U.S. at RiseLink, ChooChoo is designed to support early language development through interactive reading and dialogue-driven storytelling. By running intelligence closer to the device, ChooChoo enables responsive, always-on interaction while prioritizing privacy, safety, and reliability—attributes that are increasingly critical as AI moves into everyday environments.

ChooChoo serves as a real-world demonstration of how the physical AI stack comes together in practice: AI algorithms optimized for edge deployment, hardware designed for power efficiency, and system-level integration that enables products to move from concept to scalable deployment. More information about ChooChoo is available at https://choochoostudio.com.

Building the Physical AI Ecosystem—Together

Across CES 2026, RiseLink reinforced its role as an ecosystem connector for the physical AI era. The company is actively seeking to collaborate with:

  • Algorithm and AI model companies developing directly on edge chips
  • Smart toy, robotics, and smart home companies bringing AI into everyday environments
  • Solution and platform partners building production-ready systems on RiseLink silicon

By enabling collaboration across silicon, software, and system design, RiseLink aims to help partners move faster from prototype to production—supporting a new generation of intelligent, connected devices designed for life beyond the screen.

To learn more about RiseLink Technologies, visit https://riselink.ai.

 

Ecosystem partners and collaborators may contact Dr. Diana Zhu at diana@riselink.ai. RiseLink development boards and select end products are available for purchase through Digi-Key at https://www.digikey.com/en/supplier-centers/riselink  

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

RiseLink Convenes the Physical AI Ecosystem at CES 2026, Showcasing How Intelligence Moves From Silicon to Shipping Products

RiseLink Convenes the Physical AI Ecosystem at CES 2026, Showcasing How Intelligence Moves From Silicon to Shipping Products

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