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- Over S$1 billion has been digitally transacted on HLF Digital, comprising more than S$600 million in fixed deposits placed via the app
- More than 14,000 app sign-ups since its soft launch in August 2024
SINGAPORE, Sept. 15, 2025 /PRNewswire/ -- Hong Leong Finance (HLF) has officially launched HLF Digital, a mobile app that empowers customers to manage their finances with ease, convenience and security. Since its pilot introduction in August 2024, HLF Digital has to date recorded more than 14,000 sign-ups and over S$1 billion has been digitally transacted through the platform, comprising more than S$600 million in fixed deposits placed via the app, underscoring strong interest and engagement among users.
Enhancing Customer Experience, Security and Sustainable Business Growth
With HLF Digital, customers will benefit from HLF's integrated omnichannel approach where they can enjoy round-the-clock convenience for financial transactions alongside the face-to-face service of HLF's branches and relationship managers.
Through an intuitive, user-friendly interface, HLF Digital places finance at customers' fingertips and empowers them to access a broad range of services anytime, anywhere, from opening a new account and placing fixed deposits to making fund transfers and updating personal particulars, all within a secure and seamless digital ecosystem.
Furthermore, the app is built with robust security features to ensure that customers can manage their finances with confidence. It employs advanced encryption technology to protect sensitive data and multi-factor authentication for secure logins.
Customers have provided positive feedback on HLF Digital including its benefits and ease of use.
Mr Z. Zhuo, an app user who is in his 30s, said: "With my busy work schedule, the HLF Digital app has been a great help. It is easy to use, and I can now manage my finances, place fixed deposits, or transfer funds anytime, anywhere — right from my phone. The app's security features also give me peace of mind whenever I use it."
Mr S. Yew, another user who is in his 60s, added: "For someone like me who is not very tech-savvy, I was pleasantly surprised that I could easily learn to use the HLF Digital app. The app has brought so much convenience as I can easily access a range of services from the comfort of my home, and I still have the option of visiting the branch when I want to."
Mr Ang Tang Chor, President of HLF, said: "The launch of HLF Digital marks a significant milestone in our transformation journey. The app is a strategic enabler that reinforces our long-term vision to be a customer-centric financial institution. It reflects our commitment to making financial services more accessible and efficient, as well as bringing greater value to customers. By combining technology with our personalised service, we are reshaping how customers engage with us while building a foundation for sustainable business growth and innovation."
More details on HLF Digital app are available at:
HLF Digital
About Hong Leong Finance
A member of Hong Leong Group Singapore, Hong Leong Finance (HLF) is Singapore's largest finance company with a network of 28 branches and 12 SME Centres island-wide. HLF's loan books stood at S$11.668 billion, with deposit base at S$12.300 billion and shareholders' funds at S$2.108 billion as at 31 December 2024.
HLF has retained its title as ASEAN Finance Company of the Year by Asian Banking & Finance for twelve consecutive years and is ranked among The Banker's Top 1000 World Banks for the eighth year running. It is also named a Top 100 Most Valuable Singaporean Brand by Brand Finance for eight consecutive years and received the "Best Automobile Financing Product in Asia Pacific" in the TAB Global Excellence in Retail Finance Awards 2025 by The Asian Banker as well as the SBR Technology Excellence Awards 2025 by Singapore Business Review. For details, visit https://www.hlf.com.sg/.
- Over S$1 billion has been digitally transacted on HLF Digital, comprising more than S$600 million in fixed deposits placed via the app
- More than 14,000 app sign-ups since its soft launch in August 2024
SINGAPORE, Sept. 15, 2025 /PRNewswire/ -- Hong Leong Finance (HLF) has officially launched HLF Digital, a mobile app that empowers customers to manage their finances with ease, convenience and security. Since its pilot introduction in August 2024, HLF Digital has to date recorded more than 14,000 sign-ups and over S$1 billion has been digitally transacted through the platform, comprising more than S$600 million in fixed deposits placed via the app, underscoring strong interest and engagement among users.
Enhancing Customer Experience, Security and Sustainable Business Growth
With HLF Digital, customers will benefit from HLF's integrated omnichannel approach where they can enjoy round-the-clock convenience for financial transactions alongside the face-to-face service of HLF's branches and relationship managers.
Through an intuitive, user-friendly interface, HLF Digital places finance at customers' fingertips and empowers them to access a broad range of services anytime, anywhere, from opening a new account and placing fixed deposits to making fund transfers and updating personal particulars, all within a secure and seamless digital ecosystem.
Furthermore, the app is built with robust security features to ensure that customers can manage their finances with confidence. It employs advanced encryption technology to protect sensitive data and multi-factor authentication for secure logins.
Customers have provided positive feedback on HLF Digital including its benefits and ease of use.
Mr Z. Zhuo, an app user who is in his 30s, said: "With my busy work schedule, the HLF Digital app has been a great help. It is easy to use, and I can now manage my finances, place fixed deposits, or transfer funds anytime, anywhere — right from my phone. The app's security features also give me peace of mind whenever I use it."
Mr S. Yew, another user who is in his 60s, added: "For someone like me who is not very tech-savvy, I was pleasantly surprised that I could easily learn to use the HLF Digital app. The app has brought so much convenience as I can easily access a range of services from the comfort of my home, and I still have the option of visiting the branch when I want to."
Mr Ang Tang Chor, President of HLF, said: "The launch of HLF Digital marks a significant milestone in our transformation journey. The app is a strategic enabler that reinforces our long-term vision to be a customer-centric financial institution. It reflects our commitment to making financial services more accessible and efficient, as well as bringing greater value to customers. By combining technology with our personalised service, we are reshaping how customers engage with us while building a foundation for sustainable business growth and innovation."
More details on HLF Digital app are available at:
HLF Digital
About Hong Leong Finance
A member of Hong Leong Group Singapore, Hong Leong Finance (HLF) is Singapore's largest finance company with a network of 28 branches and 12 SME Centres island-wide. HLF's loan books stood at S$11.668 billion, with deposit base at S$12.300 billion and shareholders' funds at S$2.108 billion as at 31 December 2024.
HLF has retained its title as ASEAN Finance Company of the Year by Asian Banking & Finance for twelve consecutive years and is ranked among The Banker's Top 1000 World Banks for the eighth year running. It is also named a Top 100 Most Valuable Singaporean Brand by Brand Finance for eight consecutive years and received the "Best Automobile Financing Product in Asia Pacific" in the TAB Global Excellence in Retail Finance Awards 2025 by The Asian Banker as well as the SBR Technology Excellence Awards 2025 by Singapore Business Review. For details, visit https://www.hlf.com.sg/.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hong Leong Finance Launches HLF Digital App to Strong Business Results
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
