HONG KONG, Sept. 15, 2025 /PRNewswire/ -- Recently, Hangzhou SF Intra-city Industrial Co., Ltd. ("SF Intra-city", or the "Group"; Stock Code: 9699.HK), China's largest third-party on-demand delivery service provider, officially launched the "SoFast" brand in Macau. Following the launch of the "SoFast" in Hong Kong in July 2024, this marks a further expansion of its service coverage outside mainland China.
In developing the Macau market, SF Intra-city has officially formed a strategic partnership with Macau's largest local lifestyle service platform "Aomi APP". Through this comprehensive collaboration, both parties will integrate their resources with powerful alliance to provide merchants and users in Macau with more efficient and convenient one-stop intra-city on-demand delivery services, while jointly driving the digital upgrade of Macau's local lifestyle sector.
SF Intra-city's "SoFast" will establish a business matrix in Macau serving both merchants (To B) and consumers (To C), covering both food delivery and instant retail delivery scenarios, providing on-demand delivery services with arrival times as fast as one hour. The delivery services would include documents, flowers, meals, beverages, jewelry, digital electronics and more categories. The business implementation is supported through various channels and platforms including the "Aomi APP" and the "SF-EXPRESS APP".
Macau merchants can place orders through SF Intra-city's merchant platform, while general consumers can access the full-category on-demand delivery service by selecting the "SoFast" option when placing orders via the updated versions of the "Aomi APP" or the "SF- EXPRESS APP". Initially, the services cover the Macau Peninsula, with delivery service hours running from 8:00 a.m. to 0:00 a.m. (midnight). The faster and more reliable delivery experience provided by SF Intra-city further addresses Macau residents' growing demand for the "instant gratification" consumption habits.
With the continuous penetration of local lifestyle platform services in Macau in recent years, Macau consumers' demand for fast and on-time delivery has gradually increased. Compared with mainland China, the delivery market in Hong Kong and Macau still has significant growth potential. SF Intra-city is expected to further align its services in these regions with those in the mainland. This includes integration with additional merchant-owned apps and food delivery platforms, expansion of "pickup, delivery, and concierge" services for individual users, and continued deep synergy and capacity integration with SF Holding to support the development of "last-mile" delivery services and the joint creation of an "integrated supply chain solution". These efforts will offer merchants, consumers, major commercial platforms, and logistics partners multi-scenario, scalable, and round-the-clock professional services. By achieving full coverage of food delivery, local retail, local e-commerce and local services, SF Intra-city will be able to handle orders from increasingly diversified channels. Building on its proven success with the third-party, multi-scenario on-demand delivery model in mainland China, the company will introduce new momentum to the on-demand delivery markets of Hong Kong and Macau.
As the Group accumulates business expansion experience in various international urban scenarios with unique characteristics across the Greater Bay Area, it is also expected to solidify the foundation for future expansion into other overseas markets.
About Hangzhou SF Intra-city Industrial Co., Ltd. (Stock code: 9699.HK)
SF Intra-city focuses on the emerging opportunities of intra-city on-demand delivery services. Since 2019, SF Intra-city has operated as an independent legal entity to capture the growth opportunities arising from the new consumption trends. SF Intra-city adopts a multi-scenario business model, providing full coverage of delivery scenarios for all types of products and services. The Company's extensive service coverage, ranging from mature scenarios such as food delivery to growth scenarios such as local retail, local e- commerce and local services, has enabled it to respond to the evolving customer needs resulting from the development and upgrade of the local consumer market.
For more details, please visit The Company's website: https://ir.sf-cityrush.com/en/investor-relations/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SF Intra-city "SoFast" Debuts in Macau in Strategic Partnership with Macau's "Aomi APP" Offering Full-Scenario One-hour Delivery Service
SF Intra-city "SoFast" Debuts in Macau in Strategic Partnership with Macau's "Aomi APP" Offering Full-Scenario One-hour Delivery Service
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As AI adoption accelerates and technology change cycles continue to compress, many CIOs are finding that traditional leadership models can no longer keep pace with the demands of a technology-first enterprise. While organisations invest heavily in new tools and platforms, leadership capability has emerged as a critical constraint on execution, decision-making, and team performance. At Info-Tech LIVE 2026 in Brisbane, taking place March 17 and 18 at W Brisbane, Info-Tech Research Group will focus its Adaptive IT Leadership sessions on helping IT leaders evolve how they lead, develop talent, and make decisions in an exponential era.
SYDNEY, Jan. 16, 2026 /PRNewswire/ -- Info-Tech Research Group, a leader in IT research and advisory, has announced that Adaptive IT Leadership will be a core focus at Info-Tech LIVE 2026 in Brisbane, taking place March 17 and 18 at W Brisbane. Returning to Brisbane for its second consecutive year, the APAC edition of Info-Tech LIVE brings together CIOs, senior IT executives, and technology leaders for a hands-on, research-driven conference designed to help leaders translate strategy into execution.
The Adaptive IT Leadership track addresses the growing reality that leadership itself must evolve at the same speed as technology. With AI reshaping how work gets done and expectations of IT continuing to rise, CIOs are increasingly expected to lead organisational change, develop talent continuously, and make high-impact decisions in real time. These sessions at Info-Tech LIVE 2026 in Brisbane focus on building leadership capabilities that extend beyond traditional people management to include financial command, workforce adaptability, and the orchestration of human and machine capability.
"Technology is advancing faster than leadership practices are evolving, and that gap is becoming a serious risk for organisations," says George Khreish, Managing Partner at Info-Tech Research Group, APAC. "Adaptive IT Leadership is about equipping CIOs to lead at the pace of change by developing their teams faster, making decisions with confidence, and operating as true organisational leaders in an AI-shaped world."
Featured Sessions at Info-Tech LIVE 2026 in Brisbane
The Adaptive IT Leadership sessions translate strategic research into applied leadership practices, giving CIOs and senior IT leaders concrete models, frameworks, and approaches they can apply in their organisations. Sessions are designed to address leadership execution across talent development, decision-making, financial discipline, and workforce adaptability. These featured sessions include:
- The Race to Develop Talent: The Hidden Speed Limit on IT's Ambition
This session introduces the AI-Human Flywheel, a practical model for scaling capability across automation, augmentation, agent integration, and human adaptability. The session reframes the talent challenge as a race to develop skills continuously across both people and machines. - Adaptive IT Leadership in Action: Redefine Leadership Strategies for Rapid Change
Focusing on the limitations of traditional leadership models, this session explores the leadership shifts required to navigate complexity, advise the organisation effectively, and lead through constant technological evolution. - Run IT by the Numbers: How to Inject Real Meaning Into the Decisions You Make
Emphasising financial and data discipline, this session highlights the role of IT financial management in strengthening the credibility of decisions and organisational trust. - IT Learning and Development: Build an Adaptive Training Plan for Your Team
Centred on targeted upskilling and continuous learning, this session explores how organisations can strengthen functional capability and sustain workforce adaptability over time.
Designed for CIOs and senior IT executives, Info-Tech LIVE events emphasise applied learning through research-backed frameworks, peer discussion, and direct engagement with Info-Tech analysts. The 2026 Brisbane event delivers a region-specific experience for APAC leaders while drawing on global research and best practices.
Additional agenda tracks, sessions, and speaker announcements will be released in the coming weeks. For more information about the event, please visit the Info-Tech LIVE 2026 in Brisbane page.
Media Passes for Info-Tech LIVE 2026 in Brisbane
Media professionals, including journalists, podcasters, and influencers, are invited to attend Info-Tech LIVE 2026 in Brisbane to gain exclusive access to research, content, and interviews with industry leaders and analysts for their audiences.
Media professionals can apply for complimentary in-person passes by contacting pr@infotech.com.
About Info-Tech Research Group
Info-Tech Research Group is one of the world's leading and fastest-growing research and advisory firms, serving over 30,000 IT, HR, and marketing professionals around the globe. As a trusted product and service leader, the company delivers unbiased, highly relevant research and industry-leading advisory support to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide everything they need, from actionable tools to expert guidance, ensuring they deliver measurable results for their organisations.
To learn more about Info-Tech's HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm's SoftwareReviews platform.
Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@infotech.com.
For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.
Media Contact: Sufyan Al-Hassan, PR Director, Info-Tech Research Group, salhassan@infotech.com, +1 (888) 670-8889 x2418
Photo - https://mma.prnasia.com/media2/2863201/Info_Tech_Research_Group_CIOs_Face_an_Accelerating_Gap_as_Adapti.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2863200/Info_Tech_Research_Group_CIOs_Face_an_Accelerating_Gap_as_Adapti.jpg?p=medium600
As AI adoption accelerates and technology change cycles continue to compress, many CIOs are finding that traditional leadership models can no longer keep pace with the demands of a technology-first enterprise. While organisations invest heavily in new tools and platforms, leadership capability has emerged as a critical constraint on execution, decision-making, and team performance. At Info-Tech LIVE 2026 in Brisbane, taking place March 17 and 18 at W Brisbane, Info-Tech Research Group will focus its Adaptive IT Leadership sessions on helping IT leaders evolve how they lead, develop talent, and make decisions in an exponential era.
SYDNEY, Jan. 16, 2026 /PRNewswire/ -- Info-Tech Research Group, a leader in IT research and advisory, has announced that Adaptive IT Leadership will be a core focus at Info-Tech LIVE 2026 in Brisbane, taking place March 17 and 18 at W Brisbane. Returning to Brisbane for its second consecutive year, the APAC edition of Info-Tech LIVE brings together CIOs, senior IT executives, and technology leaders for a hands-on, research-driven conference designed to help leaders translate strategy into execution.
The Adaptive IT Leadership track addresses the growing reality that leadership itself must evolve at the same speed as technology. With AI reshaping how work gets done and expectations of IT continuing to rise, CIOs are increasingly expected to lead organisational change, develop talent continuously, and make high-impact decisions in real time. These sessions at Info-Tech LIVE 2026 in Brisbane focus on building leadership capabilities that extend beyond traditional people management to include financial command, workforce adaptability, and the orchestration of human and machine capability.
"Technology is advancing faster than leadership practices are evolving, and that gap is becoming a serious risk for organisations," says George Khreish, Managing Partner at Info-Tech Research Group, APAC. "Adaptive IT Leadership is about equipping CIOs to lead at the pace of change by developing their teams faster, making decisions with confidence, and operating as true organisational leaders in an AI-shaped world."
Featured Sessions at Info-Tech LIVE 2026 in Brisbane
The Adaptive IT Leadership sessions translate strategic research into applied leadership practices, giving CIOs and senior IT leaders concrete models, frameworks, and approaches they can apply in their organisations. Sessions are designed to address leadership execution across talent development, decision-making, financial discipline, and workforce adaptability. These featured sessions include:
- The Race to Develop Talent: The Hidden Speed Limit on IT's Ambition
This session introduces the AI-Human Flywheel, a practical model for scaling capability across automation, augmentation, agent integration, and human adaptability. The session reframes the talent challenge as a race to develop skills continuously across both people and machines. - Adaptive IT Leadership in Action: Redefine Leadership Strategies for Rapid Change
Focusing on the limitations of traditional leadership models, this session explores the leadership shifts required to navigate complexity, advise the organisation effectively, and lead through constant technological evolution. - Run IT by the Numbers: How to Inject Real Meaning Into the Decisions You Make
Emphasising financial and data discipline, this session highlights the role of IT financial management in strengthening the credibility of decisions and organisational trust. - IT Learning and Development: Build an Adaptive Training Plan for Your Team
Centred on targeted upskilling and continuous learning, this session explores how organisations can strengthen functional capability and sustain workforce adaptability over time.
Designed for CIOs and senior IT executives, Info-Tech LIVE events emphasise applied learning through research-backed frameworks, peer discussion, and direct engagement with Info-Tech analysts. The 2026 Brisbane event delivers a region-specific experience for APAC leaders while drawing on global research and best practices.
Additional agenda tracks, sessions, and speaker announcements will be released in the coming weeks. For more information about the event, please visit the Info-Tech LIVE 2026 in Brisbane page.
Media Passes for Info-Tech LIVE 2026 in Brisbane
Media professionals, including journalists, podcasters, and influencers, are invited to attend Info-Tech LIVE 2026 in Brisbane to gain exclusive access to research, content, and interviews with industry leaders and analysts for their audiences.
Media professionals can apply for complimentary in-person passes by contacting pr@infotech.com.
About Info-Tech Research Group
Info-Tech Research Group is one of the world's leading and fastest-growing research and advisory firms, serving over 30,000 IT, HR, and marketing professionals around the globe. As a trusted product and service leader, the company delivers unbiased, highly relevant research and industry-leading advisory support to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide everything they need, from actionable tools to expert guidance, ensuring they deliver measurable results for their organisations.
To learn more about Info-Tech's HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm's SoftwareReviews platform.
Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@infotech.com.
For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.
Media Contact: Sufyan Al-Hassan, PR Director, Info-Tech Research Group, salhassan@infotech.com, +1 (888) 670-8889 x2418
Photo - https://mma.prnasia.com/media2/2863201/Info_Tech_Research_Group_CIOs_Face_an_Accelerating_Gap_as_Adapti.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2863200/Info_Tech_Research_Group_CIOs_Face_an_Accelerating_Gap_as_Adapti.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CIOs Face an Accelerating Gap as Adaptive IT Leadership in the Spotlight at Info-Tech LIVE 2026 in Brisbane
