California Democrat turns to TikTok to reach Hispanic voters in governor's race

A Democratic candidate for governor of California will be giving TikTok a go, but with a caveat: He'll only post videos in Spanish.

At least for now.

Former Biden administration Health Secretary Xavier Becerra is embracing the popular short-video app to target Spanish-language users. His campaign and surveys note that Hispanic adults use TikTok in much higher numbers than Black and white adults.

Congress last year passed a ban on TikTok, calling it a potential national security threat, but President Joe Biden, who signed the bill into law and was Becerra's boss at the time, announced before leaving office that he wouldn't enforce it. After the Supreme Court ruled the ban constitutional, President Donald Trump suspended it on his first day in office to give the China-based company ByteDance, which opposed the ban, time to find a new buyer.

Trump, a Republican, had tried to ban dealings with ByteDance during his first term, but he joined the TikTok platform last year and has millions of followers. He has repeatedly extended the deadline for ByteDance to find a buyer and has hinted occasionally, as recently as Monday, that there was a deal over the future of the social media app, but without offering details. The White House started its own TikTok account last month.

Becerra's new approach is part of an effort by Democrats to counter the rightward swing that was seen last year both in red states such as Texas and Florida and blue states such as California, New Jersey and New York, where Trump improved his numbers among Latinos.

The idea is to lock in a key user base by pushing out content early on a platform politicians are still largely experimenting with. The effort comes when the Trump administration is phasing out multilingual services as part of the president's push to make English the official language of the United States.

Candidates running in the 2025 elections in New Jersey and Virginia are already adapting their campaigns to appeal to Hispanics, who may have stayed away from the polls or voted for Trump based on his economic promises. But strategists say that it’s still very much up for debate whether the trend will hold.

“It’s critical to communicate in the language and on the platforms where voters spend their time and get their information,” Becerra said in a statement.

A 2024 Pew Research Center survey concluded that while TikTok has seen significant user growth in a short time, the demographics were different depending on race and ethnicity. Nearly half of Hispanic adults reported using it compared with 39% of Black adults and 28% of white adults.

Becerra’s campaign says it will push out a mix of videos with him speaking directly to the camera, policy explainers and behind-the-scenes clips from the campaign trail. It also plans to collaborate with influencers and publish videos created by supporters. All in Spanish.

“The working-class Latinos Democrats need to win back aren't necessarily going to a Spanish-language website, but they are scrolling and watching vertical video in their free time,” said José Muñoz, a Democratic strategist advising the campaign and a former press secretary at the Democratic Congressional Campaign Committee.

In the New Jersey governor's race this year, both Democratic candidate Mikie Sherrill and Republican candidate Jack Ciattarelli are participating in Spanish-language town halls on Univision, where Hispanic voters will ask the candidates questions. In Virginia, Democratic gubernatorial nominee Abigail Spanberger speaks Spanish in a radio ad about being a mother of three girls who attended public school.

“I know how difficult things are for families these days,” she says in Spanish.

One of Becerra’s challengers in the 2026 California governor's race, Katie Porter, has quickly established herself as a leading contender in the Democratic primary and has already built a sizable following on TikTok, with more than half a million followers, compared with about 200,000 followers on Instagram and 164,000 on Facebook.

In his introduction video, Becerra says his priority is to make housing more affordable and reduce health care costs.

“I am the only candidate in this race who will speak to you in Spanish on this platform,” he said. “But I want this to be a two-way conversation. I want to learn what worries you the most and what you want from the next California governor.”

FILE - Department of Health and Human Services Secretary Xavier Becerra talks to reporters after a news conference in Sacramento, Calif., Oct. 29, 2024.(AP Photo/Rich Pedroncelli, File)

COTONOU, Benin (AP) — A coup that was announced in Benin on Sunday has been “foiled,” the interior minister said in a video on Facebook.

“In the early morning of Sunday, Dec. 7, 2025, a small group of soldiers launched a mutiny with the aim of destabilizing the state and its institutions,” Alassane Seidou said. “Faced with this situation, the Beninese Armed Forces and their leadership, true to their oath, remained committed to the republic.”

Earlier, a group of soldiers had appeared on Benin ’s state TV Sunday to announce the dissolution of the government in an apparent coup, the latest of many in West Africa.

The group, which called itself the Military Committee for Refoundation, announced the removal of the president and all state institutions. Lt. Col. Pascal Tigri was appointed president of the military committee, the soldiers said.

Following its independence from France in 1960, the West African nation witnessed multiple coups, especially in the decades following its independence. Since 1991, the country has been politically stable following the two-decade rule of Marxist-Leninist Mathieu Kérékou.

There has been no official news about President Patrice Talon since gunshots were heard around the presidential residence. However, the signal to the state television and public radio which was cut off has now been restored.

The regional bloc, Economic Community of West African States (ECOWAS), condemned the short-lived coup in a statement.

“ECOWAS strongly condemns this unconstitutional move that represents a subversion of the will of the people of Benin. ... ECOWAS will support the Government and the people in all forms necessary to defend the Constitution and the territorial integrity of Benin,” the bloc said in a statement.

Talon has been in power since 2016 and was due to step down next April after the presidential election.

Talon’s party pick, former Finance Minister Romuald Wadagni, is the favorite to win the election. Opposition candidate Renaud Agbodjo was rejected by the electoral commission on the grounds that he did not have sufficient sponsors.

In January, two associates of Talon were sentenced to 20 years in prison for an alleged 2024 coup plot.

Last month, the country’s legislature extended the presidential term of office from five to seven years, keeping the term limit at two.

The coup is the latest in a string of military takeovers that have rocked West Africa. Last month, a military coup in Guinea-Bissau removed former President Umaro Embalo after a contested election in which both he and the opposition candidate declared themselves winners.

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Adetayo reported from Lagos, Nigeria.

FILE - Benin's President Patrice Talon attends a meeting with Brazilian President Luiz Inacio Lula da Silva at Planalto presidential palace in Brasilia, Brazil, on May 23, 2024. (AP Photo/Eraldo Peres, File)