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Australia warns social media platforms against age verification for all ahead of a ban on children

News

Australia warns social media platforms against age verification for all ahead of a ban on children
News

News

Australia warns social media platforms against age verification for all ahead of a ban on children

2025-09-16 14:21 Last Updated At:14:30

MELBOURNE, Australia (AP) — Australian authorities said Tuesday that social media platforms should not demand age verification for all account holders starting from December, when a ban on children under 16 having accounts goes into effect in the country.

The government released guidelines on how platforms such as TikTok, Facebook, Snapchat, Reddit, X and Instagram should apply the world's first ban on children using social media from Dec. 10. It says verifying the ages of all account holders would be unreasonable.

“We think it would be unreasonable if platforms reverified everyone’s age,” said Australia’s eSafety Commissioner Julie Inman Grant, who drafted the guidelines. Her use of the word “reverified" suggested the platforms usually already had sufficient data to verify a user was older than 16.

She said the platforms have “targeting technology” to focus on those under 16.

"They can target us with deadly precision when it comes to advertising. Certainly they can do this around the age of a child,” she added.

Australia’s Parliament enacted the ban last year, giving the platforms a year to work out its implementation. The platforms face fines of up to 50 million Australian dollars ($33 million) for systemic failures to prevent children younger than 16 from holding accounts.

Critics of the legislation fear that banning young children from social media will impact the privacy of all users who must establish they are older than 16.

Inman Grant said claims the ban would see every Australian account holder subjected to age verification as a “scare tactic.”

Communications Minister Anika Wells said the government seeks to keep platform users’ data as private as possible.

“These social media platforms know an awful lot about us" already, Wells said. "If you have been on, for example, Facebook since 2009, then they know you are over 16. There is no need to verify.”

Wells and Inman Grant will travel to the United States next week to discuss the guidelines with the platforms’ owners.

Inman Grant said the platforms would need to demonstrate to her agency that they were taking “reasonable steps” to exclude children younger than 16.

“We don’t expect that every under-16 account is magically going to disappear on Dec. 10,” Inman Grant said. "What we will be looking at is systemic failures to apply the technologies, policies and processes.”

Melbourne’s RMIT University expert on information sciences Lisa Given told Australian Broadcasting Corp. that the government’s approach acknowledges that age verification technologies make errors.

“It’s going to be up to each of the platforms to determine how they’re going to comply and it will be interesting to see if they test the limits of the definition of ‘reasonable steps,’” Given said.

FILE - This combination of photos from 2017 to 2022 shows the logos of Facebook, YouTube, TikTok and Snapchat on mobile devices. (AP Photo, File)

FILE - This combination of photos from 2017 to 2022 shows the logos of Facebook, YouTube, TikTok and Snapchat on mobile devices. (AP Photo, File)

LAS VEGAS--(BUSINESS WIRE)--Apr 1, 2026--

Senzing, developers of industry-leading entity resolution technology, today announced that Stephen Gilderdale has joined the company as President & Chief Commercial Officer. In this role, Gilderdale will lead the company’s global commercial organization, with responsibility for sales, partnerships, marketing, and revenue operations.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260401899657/en/

Gilderdale brings deep experience building and scaling customer-facing teams across enterprise technology. Before joining Senzing®, he served as Executive Vice President of Global Customer Solutions and Services at Collibra, where he led a global organization focused on helping enterprises build greater confidence in their data and turn that confidence into business results. Earlier in his career, he held senior go-to-market leadership roles at Dell Technologies and also gained formative experience in financial markets.

At Senzing, Gilderdale will work closely with customers and partners to help organizations across banking, insurance, and AI agentic deployments unlock greater value from identity intelligence and trusted data. This work is increasingly important as enterprises look to strengthen AI, analytics, and real-time decisioning with more accurate, connected, and explainable entity data.

“Stephen is a proven growth leader who knows how to align teams, sharpen execution, and keep the customer at the center of the business,” said Jeff Jonas, Founder and CEO of Senzing. “He brings the commercial discipline, global operating experience, and leadership maturity that will help Senzing scale its next phase of growth as enterprises rise to meet both the opportunities and risks of agentic AI.”

“I am excited to join Senzing at such an important stage of growth, as demand for identity intelligence continues to rise across AI and agentic markets,” said Gilderdale. “Organizations everywhere are under pressure to turn complex data into trusted insight they can act on. Senzing brings a unique ability to help customers do exactly that. I look forward to working with the team, customers, and partners to build on that momentum.”

About Senzing

Senzing delivers the identity intelligence organizations need to achieve their agentic AI aspirations. As the creator of Agentic Entity Resolution, Senzing enables AI agents to autonomously identify and act on real-world entities in real time or batch—keeping all data secure within customer infrastructure. Backed by 40+ years of innovation and 300+ years of combined team experience, Senzing is trusted by organizations worldwide to ensure their AI agents operate on accurate and trustworthy data. Senzing is headquartered in Las Vegas, Nevada. For more information, visit www.senzing.ai.

Stephen Gilderdale

Stephen Gilderdale

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