BANGKOK, Sept. 17, 2025 /PRNewswire/ -- Certified by the WEF, Midea has achieved another global first: Midea Thailand Factory becomes the home appliance industry's first Lighthouse Factory beyond its home market. This recognition reinforces Midea's leadership in the global intelligent and digital transformation of manufacturing.
Strategically located in Chonburi within Thailand's Eastern Economic Corridor, Midea Thailand RAC factory spans 208,000 sqm, with a total investment approx. USD 168 million. As the largest residential air conditioner production hub in Thailand and Southeast Asia, it plays a central role in shaping the region's smart manufacturing landscape. In 2026, Midea Thailand RAC Factory's annual output is expected to reach 6 million units.
Midea Thailand Lighthouse Factory stands as a milestone to its commitment to innovation and sustainability. As Southeast Asia's 1st fully 5G-connected factory, it has set a new benchmark for smart manufacturing and ESG development. The use of a 5G+AI intelligent production system has significantly boosted efficiency and quality, earning it the prestigious "Best Mobile Technology Breakthrough in Asia" award from AMO. By leveraging AI-powered visual inspection, manufacturers can achieve real-time defect detection and enhance the safety of high-risk tasks. Through low-carbon practices, Midea've made sustainability a measurable reality, which led to a 40.2% drop in energy consumption, a 20% reduction in waste generated, and a 23.5% decrease in water usage.
Midea adheres to its commitment of "Innovation for People, Development for Local," steadily deepening its investment and sustainable growth across the ASEAN region. This commitment is reflected in continuous efforts to nurture local talent, enhance training, and engage with communities, ensuring long-term shared value. At the same time, Midea's Thailand factory has significantly advanced its production efficiency and reliability, supported by a cross-border digital supply chain that drives measurable results—on-time delivery has risen by 17.1% and the end-to-end order cycle has been shortened by 42.6%. These achievements are further demonstrated through the consistent delivery of high-quality products. Midea is positively planning on the new air conditioner series to be launched in the ASEAN region next year to serve an ever-broader base of local consumers.
In 2024, Midea reinforced its position as a key player in the global home appliance market. Out of the 260 million air conditioners sold worldwide, Midea's sales reached an impressive 71.83 million units. This accounts for a 27.5% market share, meaning that one in every four air conditioners sold globally was Midea. With 3 years as the world's No. 1 residential inverter AC brand, Midea has built a strong user base across ASEAN.
Ms. Narissara Kwazui, Head of Human Resources, added, "Being certified as a Lighthouse Factory reflects our leadership in global smart home appliances while staying committed to advancing intelligent manufacturing, local community development, and eco-friendly innovation. We will continue to collaborate with partners across Thailand and ASEAN to drive sustainable growth."
The Lighthouse Factory designation demonstrates Midea's manufacturing excellence and commitment to local development. Midea will continue contributing to smart manufacturing and ESG development, collaborating with partners across ASEAN for shared success and a greener future.
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Midea has achieved another global first: Midea Thailand Factory becomes the home appliance industry's first Lighthouse Factory beyond its home market
Midea has achieved another global first: Midea Thailand Factory becomes the home appliance industry's first Lighthouse Factory beyond its home market
The Aero Straight Pro 2-in-1 Air Straightener introduces dual airflow engineered for use on both wet and dry hair, to deliver smooth, glossy results while helping reduce heat exposure and elevate everyday styling performance.
LOS ANGELES, June 2, 2026 /PRNewswire/ -- Dreame Technology (Dreame) today announced the launch of the Aero Straight Pro 2-in-1 Air Straightener, its most advanced hair styling device to date. Combining high-velocity airflow, intelligent thermal sensing, and advanced hair protection technologies, the Aero Straight Pro introduces a new approach to straightening that prioritizes speed, shine, and hair care without relying on excessive heat or heavy compression.
Designed for both wet and dry styling, the Aero Straight Pro 2-in-1 Air Straightener streamlines the styling process by drying, straightening, and setting hair simultaneously. The result is a faster, more efficient styling experience engineered to deliver sleek, long-lasting results with greater comfort and control.
"As Dreame continues to expand its hair tool portfolio, our focus remains on developing intelligent, intuitive technologies that enhance everyday routines," said Ana Wang, CEO of Dreame Technology North America. "The Aero Straight Pro 2-in-1 Air Straightener represents a new era of airflow-based styling, delivering smoother, healthier-looking results with less heat, greater speed, and more personalization."
A New Approach to Straightening with Intelligent Airflow
At the core of the Aero Straight Pro 2-in-1 Air Straightener is Dreame's Dual Airflow Technology, which combines heated airflow for styling with cool airflow to immediately set the look in a single pass. This continuous styling-and-setting process is designed to help improve style longevity while reducing prolonged heat exposure during use.
Powered by a up to 120,000 RPM high-speed motor, the device generates concentrated airflow that smooths and straightens hair efficiently while minimizing reliance on extreme plate temperatures or mechanical compression. The airflow-based system is engineered to create sleek, polished results with enhanced shine and movement.
Wet-to-Straight Styling Designed for Faster Everyday Routines
The Aero Straight Pro 2-in-1 Air Straightener is designed to simplify styling by combining drying and straightening into one streamlined process. Using airflow powered by the Coandă effect, the device can simultaneously dry and smooth hair, improving styling efficiency by up to 50%.
Multiple styling modes allow users to customize the experience for different routines and hair needs, including a dedicated 57°C Root Care Mode engineered for gentler root-level drying and styling.
Intelligent Heat Control and Personalized Styling
To help maintain consistent styling performance, the Aero Straight Pro 2-in-1 Air Straightener incorporates an advanced NTC Smart Temperature Control system with six sensors that monitor heat levels 200 times per second. This continuous regulation helps maintain precise airflow temperatures while supporting smoother styling results and reduced heat stress on the hair.
Triple Protection Care for Smoother, Shinier Hair
Beyond styling performance, the Aero Straight Pro 2-in-1 Air Straightener was developed with a strong emphasis on hair care and long-term hair appearance. Its Triple Hair Protection System combines negative ion technology, keratin-coated components, and Moroccan argan oil infusion to help reduce frizz, enhance shine, and support softer-looking results throughout the styling process.
A built-in smart display provides clear visibility into styling modes, airflow settings, and real-time temperature monitoring, while intelligent safety features automatically adjust airflow during use, pause operation after inactivity, and power down the device after three minutes to help prevent overheating.
The Aero Straight Pro has already received international recognition, earning both a Publisher Awards CES 2026 and a Digital Trends Publisher Award for its engineering innovation and consumer-focused design.
The Dreame Aero Straight Pro 2-in-1 Air Straightener is now available for $349.99 on Amazon and Dreame's official website, offering a streamlined, high-performance solution for next-generation at-home hair styling.
For more information about the Aero Straight Pro 2-in-1 Air Straightener and Dreame Technology's expanding beauty and hair portfolio, visit beauty.dreametech.com.
About Dreame Technology:
Established in 2017, Dreame Technology is an innovative consumer product company specializing in smart home appliances, with a vision to empower lives through technology. With a focus on innovation and user experience, Dreame's award-winning products deliver powerful, intelligent cleaning solutions that transform everyday living. Follow us on Facebook, Instagram, TikTok and Twitter. For more information, please visit https://www.dreametech.com/.
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Dreame Technology Launches Aero Straight Pro 2-in-1 Air Straightener, a Breakthrough Intelligent Air Hair Straightener
