CINCINNATI--(BUSINESS WIRE)--Sep 17, 2025--
Gain®, the fabric care brand known to spread joy through long-lasting and irresistible scents, is shaking up the laundry room once again. For decades, Gain has been a leader in the laundry category, giving fans bold, lasting freshness they can’t get enough of. Now, after hundreds of social pleas from its devoted community of “Gainiacs,” Gain is bringing back a fan-favorite fragrance—Apple + Mango Tango in a new form. And this time, it’s stronger, brighter, and more irresistible than ever as part of the Tango In-Wash Scent Boosters collection.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250916536760/en/
“Apple + Mango Tango has been one of the most beloved scents in our history, and our fans have never stopped asking for its return,” said Ben Sattler, Gain® Senior Brand Director. “This relaunch is our way of showing love to the Gainiacs who inspire us every day. At Gain, we don’t just innovate—we listen. By bringing Apple + Mango Tango into our newest scent technology, we’re proving once again that Gain isn’t only a fragrance leader but also a brand that creates authentic, lasting connections with its community.”
Gain Apple + Mango Tango is more than just a fragrance; it’s an icon. Fans fell in love with the juicy fusion of crisp apple and lush mango, a combination so unique and unforgettable that it inspired a fandom. Now reimagined as part of the Gain Tango In-Wash Scent Boosters collection, the scent has found its new home. Powered by Gain’s dual-action scent technology, the new boosters keep laundry smelling fruity-fresh all day long, with a fragrance that lasts up to 12 weeks from wash to wear. The perfume capsules infuse fabrics during the wash cycle, then release bursts of freshness with every touch and movement.
The full Tango In-Wash Scent Boosters collection now includes three irresistible scents:
“When fans asked us to bring Apple + Mango Tango back, we knew we had to get it right,” said Ricardo Espina, P&G Fragrance Scientist. “At P&G, we use a combination of social listening, consumer studies, and sensory testing to track what people are loving—and what they’re missing. From TikTok trends to large-scale studies, the data was clear: Apple + Mango was a scent consumers craved. We then worked through our fragrance development pipeline to make sure the scent not only captured that original magic but also paired perfectly with our dual-action capsule technology. The result is a fragrance that’s true to what fans remember but elevated for today’s scent seekers.”
To use Gain® Tango Scent Boosters, all you have to do is:
Gain® Tango Scent Boosters are available at all major participating retailers nationwide and online.
About Gain®
Gain® is “America’s #1 scent*” known for delivering long-lasting freshness and irresistible scents. Since 1977, Gain’s® purpose has been to bring people joy through scent - so much so that they’ve built a devoted fan base who proudly call themselves ‘Gainiacs.’ Gain® offers a wide range of laundry products such as liquid and powder detergents, detergent pacs, liquid fabric softeners, dryer sheets, fabric rinses, and scent boosters. Loved for its fresh scents, Gain® remains a top choice for fabric care in homes across North America.
For more Gain® laundry fun visit IloveGain.com, Gain’s® YouTube or follow ILoveGain on Instagram and TikTok.
* Gain® Original scent based on sales – Nielsen Fabric Care Subsector, all products – Total US xAOC – Volume - latest 52 w/e 4/19/25
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
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Gain Apple + Mango Tango In-Wash Scent Boosters
JOHANNESBURG (AP) — South Africa on Tuesday marks the 50th anniversary of the Soweto uprising when over 200 young people protesting against the apartheid education system were shot and killed by the police.
The events of June 16, 1976 — now commemorated annually as Youth Day — are considered a turning point in South Africa's liberation struggle against white minority rule.
They ignited more demonstrations in various parts of the country, fueled more resistance against the apartheid and brought international attention to the racial oppression faced by Black people in South Africa.
Fifty years after the uprising, however, there are still concerns about the plight of young people in the country.
Survivors of the violent protests, experts and young South Africans have lamented the challenges facing the country's youth including inequality, high unemployment, poverty and social problems such as drug and alcohol abuse.
Soweto, one of the oldest townships in South Africa, bears symbols of the historic day which are frequently visited by local and international tourists.
These include a memorial named after Hector Pieterson, the 13-year-old whose lifeless body appears being carried away by another student in an iconic photograph that came to symbolize the 1976 uprising after it was published around the world.
Murals and billboards depicting protesting students can be found throughout the township, which is also home to the June 16 Memorial commemorating the uprising.
But for those who survived the protests, the symbols are a painful remembrance of the day that changed their lives forever.
Seth Mazibuko, a survivor of the deadly protests, remembers vividly how students fought back against the police, who were using tear gas to try and disperse the defiant demonstrators.
“They struggled with the tear gas because when they threw it our way, the wind would blow the gas back to them, so it was also affecting them,” said Mazibuko. “They then started sending the police dogs to us, we used stones to chase the dogs back to them.”
Mazibuko was detained for 18 months after his arrest and later imprisoned in Robben Island, where he served 7 years alongside other political prisoners.
Fifty years after the uprising, South Africa has undergone significant changes but inequality, unemployment and poverty are among the most pressing challenges facing its “born free” generation — those born after the end of apartheid.
“I would say the issues of poverty and crime are the most pressing ones,” said Sima Poto, a 19-year-old visiting the June 16 Memorial. “It is poverty that is leading many of them into crime.”
Zola Mguli, a 29-year-old who works with the Southern African Alcohol Policy Alliance, an organization campaigning against alcohol and substance abuse, said he is grateful to belong to a generation that has grown up in freedom, even as significant challenges remain. "Things are not going as well as our forefathers hoped, there is still racism, alcoholism and other things we are battling with,” he said. “But if we, the youth, rise up, we can do better.”
Historian Noor Nieftagodien said the 1976 student protest movement was a traumatic and transformative moment that reshaped the anti-apartheid struggle, placing young people at the forefront of liberation politics.
“This was a generation that was young, gifted, and Black,” he said. “They wanted education.”
“The idea of Black power resonated with this new generation of young people,” Nieftagodien said. “Black consciousness was kind of electrifying; it inspired university students and then increasingly also students in high schools.”
He said that since June 16 was declared a public holiday after the end of apartheid, the significance of the historic event has diminished, overshadowed by celebratory events that, in his view, water down its political meaning.
“It has lost its meaning,” he said. “What has happened is that we’ve had the day marked with concerts, etc. I’m all for concerts. But, in fact, in so doing, the kind of celebrations that have been organized have been disinvested from politics, from a critical understanding of what happened.”
Sarafina cast members performs during rehearsal at Jabulani Amphitheatre, in Soweto, South Africa, Monday, June 15, 2026. (AP Photo/Themba Hadebe)
A man walks past a June 16 mural, in Soweto, South Africa, Monday, June 15, 2026. (AP Photo/Themba Hadebe)
Seth Mazibuko, a former student leader involved in the 1976 Soweto student movement, takes a question during a media briefing at the June 16 Memorial Acre, in Soweto, South Africa, Monday, June 15, 2026. (AP Photo/Themba Hadebe)
A man looks at June 16 iconic image taken by the late Sam Nzima displayed at The Hector Pieterson Memorial and Museum, in Soweto, South Africa, Monday, June 15, 2026. (AP Photo/Themba Hadebe)
Youth visit the June 16 Memorial Acre, in Soweto, South Africa, Monday, June 15, 2026. (AP Photo/Themba Hadebe)
