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Sweden, the world's first travel destination on prescription

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Sweden, the world's first travel destination on prescription
Business

Business

Sweden, the world's first travel destination on prescription

2025-09-23 06:29 Last Updated At:06:45

A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits.

STOCKHOLM, Sept. 23, 2025 /PRNewswire/ -- A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending more time in nature if a doctor prescribed it. Now, Sweden is positioning itself as the world's first country to which travel can be prescribed by a doctor.

Watch how experiences in Sweden can boost health: www.youtube.com/watch?v=hqo3PZwOZhk

The new survey conducted by YouGov revealed that most respondents had not heard about nature, social or culture prescriptions by doctors. But nearly two out of three would be open to following them.

"Nature, social settings and culture have restorative powers, and evidently, Sweden has these assets in abundance. I would welcome discussing with my patients how Swedish nature and lifestyle could benefit their health – and am open to prescribing a visit there if my patients request it", says Stacy Beller Stryer, Associate Medical Director at ParkRXAmerica.

Nature plays a crucial role in human health and wellbeing, says the World Health Organization (WHO). And medical prescriptions to spend time in nature, so-called nature prescriptions, have been increasing as a preventive healthcare strategy, with studies showing benefits for physical and mental health – similarly for social and culture prescriptions.

"We have made great strides in making nature prescription a more integral part of public health – but there is much more to be done. I welcome Sweden's initiative and hope it will help break down institutional and organisational barriers, ultimately benefiting all patients", says Beller Stryer.

Now, Sweden is pioneering how travelling there can boost health and wellbeing. Global indices consistently rank Sweden very high for its natural environment and lifestyle.

"The Swedish lifestyle naturally promotes wellbeing - from the free access to our stunning forests and lakes, to the fresh air, cooler summers, wholesome fika breaks and our vibrant cultural life", says Susanne Andersson, CEO at Visit Sweden.

A new initiative by Visit Sweden comes with a list of scientifically vetted Sweden-based activities. The list can serve as a basis for patient-doctor conversations and facilitate doctors' prescribing activities in Sweden to boost their patient's health. www.visitsweden.com/the-swedish-prescription 

Source: Survey, June/July 2025, Visit Sweden/YouGov

Imagery https://visitsweden.qbank.se/mb/?h=63b119a75da85e1326ba45ec0147409c

Video - https://www.youtube.com/watch?v=hqo3PZwOZhk

 

 

 

A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits.

STOCKHOLM, Sept. 23, 2025 /PRNewswire/ -- A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending more time in nature if a doctor prescribed it. Now, Sweden is positioning itself as the world's first country to which travel can be prescribed by a doctor.

Watch how experiences in Sweden can boost health: www.youtube.com/watch?v=hqo3PZwOZhk

The new survey conducted by YouGov revealed that most respondents had not heard about nature, social or culture prescriptions by doctors. But nearly two out of three would be open to following them.

"Nature, social settings and culture have restorative powers, and evidently, Sweden has these assets in abundance. I would welcome discussing with my patients how Swedish nature and lifestyle could benefit their health – and am open to prescribing a visit there if my patients request it", says Stacy Beller Stryer, Associate Medical Director at ParkRXAmerica.

Nature plays a crucial role in human health and wellbeing, says the World Health Organization (WHO). And medical prescriptions to spend time in nature, so-called nature prescriptions, have been increasing as a preventive healthcare strategy, with studies showing benefits for physical and mental health – similarly for social and culture prescriptions.

"We have made great strides in making nature prescription a more integral part of public health – but there is much more to be done. I welcome Sweden's initiative and hope it will help break down institutional and organisational barriers, ultimately benefiting all patients", says Beller Stryer.

Now, Sweden is pioneering how travelling there can boost health and wellbeing. Global indices consistently rank Sweden very high for its natural environment and lifestyle.

"The Swedish lifestyle naturally promotes wellbeing - from the free access to our stunning forests and lakes, to the fresh air, cooler summers, wholesome fika breaks and our vibrant cultural life", says Susanne Andersson, CEO at Visit Sweden.

A new initiative by Visit Sweden comes with a list of scientifically vetted Sweden-based activities. The list can serve as a basis for patient-doctor conversations and facilitate doctors' prescribing activities in Sweden to boost their patient's health. www.visitsweden.com/the-swedish-prescription 

Source: Survey, June/July 2025, Visit Sweden/YouGov

Imagery https://visitsweden.qbank.se/mb/?h=63b119a75da85e1326ba45ec0147409c

Video - https://www.youtube.com/watch?v=hqo3PZwOZhk

 

 

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Sweden, the world's first travel destination on prescription

Sweden, the world's first travel destination on prescription

CITY OF INDUSTRY, Calif., Jan. 16, 2026 /PRNewswire/ -- MILESEEY GOLF will officially unveil GeneSonic Pro—the world's first golf speaker with a detachable GPS handheld—on January 21, 2026, at the PGA Show 2026 in Orlando, Florida. The launch will be followed by an exclusive evening event after the show's first day, offering media and industry guests a first look at the product in action.

Building on the success of the GenePro G1 Touchscreen GPS Rangefinder—recognized by TIME as one of the Best Inventions of 2025—GeneSonic Pro marks MILESEEY GOLF's expansion into a broader, performance-driven golf technology category.

Designed for the modern game, GeneSonic Pro introduces a fully integrated on-course system that combines independent GPS navigation, premium audio performance, and an all-in-one design in a single device. Its detachable handheld GPS features a built-in GPS design within a modular system—an approach that is advanced in the current market—allowing golfers to access accurate yardages anywhere on the course without relying on a smartphone, mobile signal, or paid subscription. Meanwhile, MILESEEY's Quad-MagLock Technology ensures stable, reliable mounting throughout the round.

Built to perform across full rounds and varying conditions, GeneSonic Pro reflects MILESEEY GOLF's focus on practical innovation, durability, and refined design—eliminating the traditional trade-offs between GPS devices and golf speakers.

GeneSonic Pro will be available for purchase beginning January 21, 2026, at 02:00 a.m. EST, through Amazon and MILESEEY GOLF's official website. Early view and product updates are available at: https://mileseeygolf.com/pages/mileseey-genesonic-pro-golf-gps-speaker-pga-2026

PGA Show attendees are invited to experience the product in person at Booth 579, West Building, Orange County Convention Center, as well as at MILESEEY GOLF's official launch event on the evening of January 21.

About MILESEEY GOLF

MILESEEY GOLF is a sub-brand of MILESEEY, a global leader in high-precision laser and optical technologies since 2009. Founded in 2014, MILESEEY GOLF was created to empower serious golfers with intelligent, performance-driven rangefinders engineered for clarity, adaptability, and absolute precision in all course conditions. Since 2015, the company has introduced innovations such as PinPoint Green™ Mode and SmartFiltering™. Built on advanced technology, we deliver more than numbers—we deliver confidence through cutting-edge performance.
MILESEEY GOLF — See Beyond Limits.

For more information, visit: https://mileseeygolf.com

Social Media: @MileseeyGolf (YouTube / Facebook / TikTok / Instagram)

CITY OF INDUSTRY, Calif., Jan. 16, 2026 /PRNewswire/ -- MILESEEY GOLF will officially unveil GeneSonic Pro—the world's first golf speaker with a detachable GPS handheld—on January 21, 2026, at the PGA Show 2026 in Orlando, Florida. The launch will be followed by an exclusive evening event after the show's first day, offering media and industry guests a first look at the product in action.

Building on the success of the GenePro G1 Touchscreen GPS Rangefinder—recognized by TIME as one of the Best Inventions of 2025—GeneSonic Pro marks MILESEEY GOLF's expansion into a broader, performance-driven golf technology category.

Designed for the modern game, GeneSonic Pro introduces a fully integrated on-course system that combines independent GPS navigation, premium audio performance, and an all-in-one design in a single device. Its detachable handheld GPS features a built-in GPS design within a modular system—an approach that is advanced in the current market—allowing golfers to access accurate yardages anywhere on the course without relying on a smartphone, mobile signal, or paid subscription. Meanwhile, MILESEEY's Quad-MagLock Technology ensures stable, reliable mounting throughout the round.

Built to perform across full rounds and varying conditions, GeneSonic Pro reflects MILESEEY GOLF's focus on practical innovation, durability, and refined design—eliminating the traditional trade-offs between GPS devices and golf speakers.

GeneSonic Pro will be available for purchase beginning January 21, 2026, at 02:00 a.m. EST, through Amazon and MILESEEY GOLF's official website. Early view and product updates are available at: https://mileseeygolf.com/pages/mileseey-genesonic-pro-golf-gps-speaker-pga-2026

PGA Show attendees are invited to experience the product in person at Booth 579, West Building, Orange County Convention Center, as well as at MILESEEY GOLF's official launch event on the evening of January 21.

About MILESEEY GOLF

MILESEEY GOLF is a sub-brand of MILESEEY, a global leader in high-precision laser and optical technologies since 2009. Founded in 2014, MILESEEY GOLF was created to empower serious golfers with intelligent, performance-driven rangefinders engineered for clarity, adaptability, and absolute precision in all course conditions. Since 2015, the company has introduced innovations such as PinPoint Green™ Mode and SmartFiltering™. Built on advanced technology, we deliver more than numbers—we deliver confidence through cutting-edge performance.
MILESEEY GOLF — See Beyond Limits.

For more information, visit: https://mileseeygolf.com

Social Media: @MileseeyGolf (YouTube / Facebook / TikTok / Instagram)

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MILESEEY GOLF to Unveil GeneSonic Pro at PGA Show 2026

MILESEEY GOLF to Unveil GeneSonic Pro at PGA Show 2026

MILESEEY GOLF to Unveil GeneSonic Pro at PGA Show 2026

MILESEEY GOLF to Unveil GeneSonic Pro at PGA Show 2026

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