BANGKOK, THAILAND - Media OutReach Newswire - 23 September 2025 - The Tourism Authority of Thailand (TAT) has wrapped its "Thai'd Up This Summer" campaign with resounding success, spotlighting eight international winners whose 10-day journey across Thailand became a living showcase of the nation's cultural richness, natural beauty, and creative spirit. Timed perfectly with Europe's summer holidays, the campaign encouraged young travelers and families to discover Thailand's warmth, creativity, and hidden gems through the lens of sustainable travel and responsible tourism.
The Tourism Authority of Thailand (TAT)’s "Thai’d Up This Summer" Campaign Sparks Global Wanderlust with Youthful Energy and Cultural Depth
From the grandeur of Bangkok's royal temples shimmering in gold, and the thrill of tuk-tuk rides weaving through vibrant city streets, to hands-on Thai massage workshops at Wat Pho beneath ancient murals, the journey unfolded like a cinematic adventure. In Chiang Mai, participants embraced Lanna heritage through Northern cuisine served in traditional wooden homes, jungle coasters winding through lush canopies, and Muay Thai training at Buakaw Village surrounded by rice fields. Koh Samui offered marine park explorations with panoramic viewpoints, coconut oil crafting in open-air kitchens, and serene island escapes with turquoise waters. Nakhon Si Thammarat revealed the soul of Southern Thailand through chocolate-making in artisanal studios, shadow puppet artistry in colorful community museums, and tranquil homestays nestled among fruit orchards.
The final leg in Bangkok blended canal-side heritage—wooden houses adorned with century-old art—with modern mixology in rooftop bars overlooking the skyline. Each moment was curated to foster emotional connection, cultural appreciation, and unforgettable memories.
This campaign not only elevated Thailand's positioning as a multi-generational destination but also sparked fresh travel aspirations among Europe's next-gen explorers. Through strategic storytelling and authentic engagement, "Thai'd Up This Summer" has become a blueprint for tourism that is inclusive, experiential, and future-facing—inviting European travelers of all ages to discover Thailand's hidden gems and cultural depth like never before.
Complementing the journey, TAT's "Amazing Grand Privileges" initiative offered exclusive perks for international families visiting Thailand between August and September 2025—further reinforcing the country's commitment to hospitality and innovation.
Thailand is no longer just a destination—it's a feeling, a story, a shared experience. And for European travelers, it's an invitation to discover the extraordinary.
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HONG KONG SAR - Media OutReach Newswire – 28 May 2026 – Hong Kong has overtaken Switzerland as the world's top cross-boundary wealth management centre, according to the latest Global Wealth Report 2026 published by the Boston Consulting Group (May 27).
Hong Kong's cross-boundary wealth rose 10.7% in 2025 to US$2.9 trillion, driven by Chinese Mainland flows and a vigorous stock market that delivered significant IPO (initial public offering) activity and strong gains in benchmark-heavy internet platforms, according to the report. It also projected that, from 2025 to 2030 the cross-boundary wealth managed by Hong Kong will grow by 9% on average annually and maintain first place globally, fully affirming Hong Kong's position as a world-leading cross-boundary wealth management centre.
Paul Chan, Financial Secretary of the Hong Kong Special Administrative Region Government (HKSARG), highlighted that China's National 15th Five-Year Plan clearly supports Hong Kong in strengthening its functions as an international asset and wealth management centre, which is also a key component of Hong Kong's 'Finance +' development strategy.
"Over the past few years, the Government has worked closely with the financial sector to continuously improve the financial infrastructure and ecosystem, expand the range of investment products and risk management tools, and deepen the connectivity with capital markets around the world.
"Leveraging the advantages of 'one country, two systems', complemented by free, open, transparent, and predictable economic policies as well as a stable and secure investment environment, and cross-market connectivity, Hong Kong is attracting more and more ultra-high-net-worth individuals and family offices to establish a presence and invest in the city," Mr Chan said.
Christopher Hui, Secretary for Financial Services and the Treasury of the HKSARG, noted that the Government had issued the Policy Statement on Developing Family Office Businesses in Hong Kong in March 2023 and has since implemented various measures to encourage family offices to operate in Hong Kong. Such initiatives, he said, include providing profits tax concession to family-owned investment holding vehicles managed by eligible single family offices and introducing the New Capital Investment Entrant Scheme.
"The Government will introduce legislative proposals into the Legislative Council next month (June 2026) to further enhance the preferential tax regimes for funds, single family offices and carried interest, so as to further enhance the competitiveness of the tax regimes, and attract more funds and family offices to set up and operate in Hong Kong," Mr Hui said.
According to a study commissioned by Invest Hong Kong and published in February 2026, there were over 3,380 single family offices operating in Hong Kong as of end-2025, representing an increase of more than 25%, over the past two years.
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Hong Kong rises to world No.1 cross-boundary wealth hub
Hong Kong has emerged as the world's largest cross-boundary wealth management centre
