Taboola Bolsters Realize with New Generative AI Technology to Turn Static Images into Motion Ads, Driving 20% Increase in Conversion Rates for Select Advertisers
HONG KONG, Sept. 25, 2025 /PRNewswire/ -- Taboola , a global leader in delivering performance at scale for advertisers, today announced continued adoption for Realize, its industry-first platform that specializes only in performance outcomes at scale beyond search and social. Taboola continues to bolster Realize with new Generative AI features that are driving clear results for advertisers as well.
Realize is a technology platform that delivers outcomes at scale for advertisers, leveraging Taboola's unique supply, first party data and AI technology. It delivers simplicity and efficiency for advertisers to run performance-based campaigns on many of the world's largest and most trusted publishers across all ad inventory, OEMs and apps.
Advertisers across verticals including Homes.com, Tripadvisor, Philips Home Appliances, NerdWallet and Motley Fool continue to turn to Realize to achieve their performance goals. In addition, since launch, more than 650 advertisers have tested display and social features in Realize and advertisers are seeing positive results. An aviation brand was able to beat their performance goal by 34% and maximize travel bookings on their platform, leading to increased spend with Realize, for example.
Client and Partner Feedback
"Taboola's performance advertising platform, Realize, has become an essential part of our media mix. Its extensive reach and ability to leverage unique audience signals allow us to effectively target high-intent users on the open web, making it a competitive choice for marketers. Realize is an effective tool for increasing visibility and driving traffic to specific landing pages, which for our clients, translates directly into measurable outcomes that enhance campaign goals and help us scale beyond the confines of traditional search and social platforms," said Tammii Pang, Managing Director, Publicis APX.
"Working with Realize has been a game-changer for our performance marketing efforts. Their platform and strategic insights have directly translated into a significant increase in our new user activity and allowing us to scale our campaigns effectively. We're meeting and exceeding our advertising objectives, thanks to their dedicated support and innovative technology," said Brian Comeau, Homes.com.
"Realize has been an essential part of new customer prospecting and consideration marketing. The on-site engagement objective is a real game-changer in terms of bringing in new and qualified users to engage with our site and drive them down the funnel," said Morley Quatroche, Sr. Marketing Manager, Performance & Acquisition, Cruise Critic, a Tripadvisor company.
"Leveraging Realize's high-intent user targeting, we achieved optimal engagement and conversion rates, making Realize an indispensable part of our media mix," said marketing team representatives from Philips Home Appliances.
"Realize is proving to be a great addition to our marketing mix. The technology is helping us drive strong efficiency and post-click engagement, through tapping into a large audience that lives across brand-safe inventory," said Stephanie Lindstrom, Director, Revenue Marketing & Operations, McClatchy.
"Realize continues to help businesses of all sizes get leads and grow sales," said Adam Singolda, CEO and Founder, Taboola. "We're helping advertisers reach and engage with 600 million people every day across the open web, on trusted publisher sites, driving those people to action. Advertisers continue to trust Realize because it is built to deliver incremental growth beyond search and social. With predictive AI trained on a decade of user behavior and data from thousands of direct publisher integrations, Realize is delivering measurable performance at scale that matters."
Taboola continues to bolster Realize with new Generative AI features as well. Most recently, it added the ability for advertisers to launch highly effective campaigns, using Generative AI to transform static images into motion ads. In testing, select advertisers have seen a 20% increase in conversion rates when using AI-generated Motion Ads versus static images. This adds to Taboola's Generative AI suite for advertisers which also includes Abby.
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Realize Drives Performance Outcomes for Advertisers Such as Homes.com, Tripadvisor, Philips Home Appliances, NerdWallet, Motley Fool; Select Advertisers Beat Performance Goals by More than 30%
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The new SPARK 50 and SPARK 50 5G redefine durable entry tech by combining massive batteries, military-grade toughness, and practical AI features for the young, always-on generation.
HONG KONG, April 3, 2026 /PRNewswire/ -- Global innovative technology brand TECNO today announced the launch of the first two models in its latest SPARK 50 Series: the SPARK 50 5G and SPARK 50. Built on the core aim of "Massive Power & Durable," this new lineup sets a fresh benchmark in its category by democratizing flagship-level Practical AI. Seamlessly blending industry-leading battery capacity in its class—an astounding 7000mAh on the SPARK 50 and 6500mAh with 45W fast charging on the SPARK 50 5G —with intelligent features designed to make a tangible difference in daily life, both devices are crafted to become the ultimate productivity and creativity boosters for young users navigating work, study, and everything in between.
Unleash the Power: Monster Battery Life with Lightning-Fast Charging
Power users know that endurance isn't just about capacity—it's about how long a phone lasts and how quickly it bounces back. The SPARK 50 5G and SPARK 50 deliver on both fronts with a revolutionary approach to battery longevity and charging speed.
The SPARK 50 5G serves as the all-round 5G pioneer in its class, packing a massive 6500mAh battery complemented by 45W super-fast charging that powers the device from zero to full in just one hour. Its advanced battery system supports an incredible 1,800 charging cycle, maintaining over 80 percent health for up to six years of reliable use. The SPARK 50, meanwhile, stands as the endurance champion of its segment, boasting a colossal 7000mAh mega battery that enables up to 48 hours of continuous talk time, with intelligent power management ensuring the battery retains over 80 percent health even after five years of consistent use.
This commitment to longevity extends well beyond the battery. The SPARK 50 5G has been certified by TECNO Lab for six years of lasting fluency, lag-free performance, ensuring both devices remain fast and responsive for the long haul. Built to withstand the rigors of daily life, both models feature IP64 dust and water resistance and Wet Touch 2.0 technology, allowing for accurate touch control even with wet or oily fingers.
The SPARK 50 5G further raises the bar with MIL-STD-810H military-grade certification for enhanced toughness, while the SPARK 50 is certified to survive drops from up to 1.8 meters. From physical structure to smart touch interaction, the SPARK 50 Series is fortified against accidental drops, splashes, and humid environments, making it a reliable companion for outdoor adventures and daily commutes alike.
Flagship-level Practical AI at Your Fingertips
Raw power is only half the story; the intelligence within is what truly sets the SPARK 50 Series apart. With TECNO AI, both models transform from simple smartphones into intuitive companions that anticipate and adapt to user needs.
They come equipped with the Ella AI voice assistant and introduce AI FlashMemo, a feature that instantly captures on-screen content while automatically generating summaries, titles, and tags for easy recall via the AI MindHub—a private, searchable knowledge base that grows smarter with use. For crystal-clear communication in any environment, the SPARK 50 5G features all-scenario AI noise cancellation for calls, and recordings, while the SPARK 50 utilizes AI voice cancellation to ensure voices cut through, whether on a crowded street or in a windy park.
Both models also prove themselves as a versatile creative tool, featuring a 50MP AI main camera with AI FlashSnap to freeze fast-moving action and BestMoment to automatically capture the perfect shot just as the moment unfolds. Users can bring their memories to life with LivePhoto support, preserving not just images but the seconds of motion and sound that surround them. Adding to its everyday utility, an integrated IR blaster can control over 2,000 home appliance brands across 15 categories, turning the phone into a universal remote that manages entertainment and home devices with effortless ease.
Unbreakable Connectivity for Every Scenario
The SPARK 50 5G is powered by the MediaTek Dimensity 6400 5G+ processor, achieving an AnTuTu score of 450,000+, delivering beyond-class performance across every connected experience. With 5G Carrier Aggregation technology, it offers download speeds of up to 200% faster than standard 5G . It has also received the TÜV Rheinland High Network Performance Certification (available in selected markets) and supports smooth gaming at up to 90 frames per second, delivering zero-lag entertainment for mobile gamers who demand the best.
Beyond traditional networks, both models feature FreeLink 2.0, TECNO's revolutionary off-grid communication technology. It enables free voice calls, texts, and image sharing up to an impressive 1.5-kilometer range when no cellular network is available—a potential lifesaver during outdoor adventures, remote travel, or large crowded events where networks are overwhelmed. The SPARK 50 further enhances this capability with a dedicated SA1 signal-boosting chip, improving call distance by 30% in weak signal environments to keep users connected when it matters most. Additionally, the SPARK 50 5G features NFC which exclusively supports Touch Transfer, enabling lightning-fast, one-touch sharing of Live Photos and large files with iPhones, seamlessly bridging the gap between ecosystems for users living in a multi-device world.
A Fresh Iconic Design Language with Premium Durability
The SPARK 50 Series debuts a fresh, stylish look that doesn't compromise on durability. The SPARK 50 5G features a premium six-series aviation-grade aluminum design, which is 1.4 times harder than five-series aluminum, providing a sophisticated metallic sheen and robust lens protection that feels as good as it looks.
Both models are available in a dynamic palette of trend-forward colors to suit every personality and style preference. The SPARK 50 5G comes in Ink Black, Titanium Grey, Fantasy Purple, Mint Green, and Champagne Gold, with Midnight Blue and Ripple Green to follow in select markets. The SPARK 50 is offered in Dynamic Orange, Ink Black, Titanium Grey, Halo Blue, Aurora Purple, and Flowery Pink. While availability may vary by country and region, the goal remains the same: ensuring a perfect match for everyone, from the understated professional to the bold trendsetter.
Availability
The TECNO SPARK 50 5G is now gradually becoming available in the markets, while SPARK 50 will be available from early April. With cutting-edge technology, exceptional durability, and practical AI at an unbeatable value, they represent TECNO's commitment to empowering young consumers with lifestyle tools built for a generation that refuses to compromise.
About TECNO
TECNO is an AI-driven innovative technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of AI-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and AI-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.
The new SPARK 50 and SPARK 50 5G redefine durable entry tech by combining massive batteries, military-grade toughness, and practical AI features for the young, always-on generation.
HONG KONG, April 3, 2026 /PRNewswire/ -- Global innovative technology brand TECNO today announced the launch of the first two models in its latest SPARK 50 Series: the SPARK 50 5G and SPARK 50. Built on the core aim of "Massive Power & Durable," this new lineup sets a fresh benchmark in its category by democratizing flagship-level Practical AI. Seamlessly blending industry-leading battery capacity in its class—an astounding 7000mAh on the SPARK 50 and 6500mAh with 45W fast charging on the SPARK 50 5G —with intelligent features designed to make a tangible difference in daily life, both devices are crafted to become the ultimate productivity and creativity boosters for young users navigating work, study, and everything in between.
Unleash the Power: Monster Battery Life with Lightning-Fast Charging
Power users know that endurance isn't just about capacity—it's about how long a phone lasts and how quickly it bounces back. The SPARK 50 5G and SPARK 50 deliver on both fronts with a revolutionary approach to battery longevity and charging speed.
The SPARK 50 5G serves as the all-round 5G pioneer in its class, packing a massive 6500mAh battery complemented by 45W super-fast charging that powers the device from zero to full in just one hour. Its advanced battery system supports an incredible 1,800 charging cycle, maintaining over 80 percent health for up to six years of reliable use. The SPARK 50, meanwhile, stands as the endurance champion of its segment, boasting a colossal 7000mAh mega battery that enables up to 48 hours of continuous talk time, with intelligent power management ensuring the battery retains over 80 percent health even after five years of consistent use.
This commitment to longevity extends well beyond the battery. The SPARK 50 5G has been certified by TECNO Lab for six years of lasting fluency, lag-free performance, ensuring both devices remain fast and responsive for the long haul. Built to withstand the rigors of daily life, both models feature IP64 dust and water resistance and Wet Touch 2.0 technology, allowing for accurate touch control even with wet or oily fingers.
The SPARK 50 5G further raises the bar with MIL-STD-810H military-grade certification for enhanced toughness, while the SPARK 50 is certified to survive drops from up to 1.8 meters. From physical structure to smart touch interaction, the SPARK 50 Series is fortified against accidental drops, splashes, and humid environments, making it a reliable companion for outdoor adventures and daily commutes alike.
Flagship-level Practical AI at Your Fingertips
Raw power is only half the story; the intelligence within is what truly sets the SPARK 50 Series apart. With TECNO AI, both models transform from simple smartphones into intuitive companions that anticipate and adapt to user needs.
They come equipped with the Ella AI voice assistant and introduce AI FlashMemo, a feature that instantly captures on-screen content while automatically generating summaries, titles, and tags for easy recall via the AI MindHub—a private, searchable knowledge base that grows smarter with use. For crystal-clear communication in any environment, the SPARK 50 5G features all-scenario AI noise cancellation for calls, and recordings, while the SPARK 50 utilizes AI voice cancellation to ensure voices cut through, whether on a crowded street or in a windy park.
Both models also prove themselves as a versatile creative tool, featuring a 50MP AI main camera with AI FlashSnap to freeze fast-moving action and BestMoment to automatically capture the perfect shot just as the moment unfolds. Users can bring their memories to life with LivePhoto support, preserving not just images but the seconds of motion and sound that surround them. Adding to its everyday utility, an integrated IR blaster can control over 2,000 home appliance brands across 15 categories, turning the phone into a universal remote that manages entertainment and home devices with effortless ease.
Unbreakable Connectivity for Every Scenario
The SPARK 50 5G is powered by the MediaTek Dimensity 6400 5G+ processor, achieving an AnTuTu score of 450,000+, delivering beyond-class performance across every connected experience. With 5G Carrier Aggregation technology, it offers download speeds of up to 200% faster than standard 5G . It has also received the TÜV Rheinland High Network Performance Certification (available in selected markets) and supports smooth gaming at up to 90 frames per second, delivering zero-lag entertainment for mobile gamers who demand the best.
Beyond traditional networks, both models feature FreeLink 2.0, TECNO's revolutionary off-grid communication technology. It enables free voice calls, texts, and image sharing up to an impressive 1.5-kilometer range when no cellular network is available—a potential lifesaver during outdoor adventures, remote travel, or large crowded events where networks are overwhelmed. The SPARK 50 further enhances this capability with a dedicated SA1 signal-boosting chip, improving call distance by 30% in weak signal environments to keep users connected when it matters most. Additionally, the SPARK 50 5G features NFC which exclusively supports Touch Transfer, enabling lightning-fast, one-touch sharing of Live Photos and large files with iPhones, seamlessly bridging the gap between ecosystems for users living in a multi-device world.
A Fresh Iconic Design Language with Premium Durability
The SPARK 50 Series debuts a fresh, stylish look that doesn't compromise on durability. The SPARK 50 5G features a premium six-series aviation-grade aluminum design, which is 1.4 times harder than five-series aluminum, providing a sophisticated metallic sheen and robust lens protection that feels as good as it looks.
Both models are available in a dynamic palette of trend-forward colors to suit every personality and style preference. The SPARK 50 5G comes in Ink Black, Titanium Grey, Fantasy Purple, Mint Green, and Champagne Gold, with Midnight Blue and Ripple Green to follow in select markets. The SPARK 50 is offered in Dynamic Orange, Ink Black, Titanium Grey, Halo Blue, Aurora Purple, and Flowery Pink. While availability may vary by country and region, the goal remains the same: ensuring a perfect match for everyone, from the understated professional to the bold trendsetter.
Availability
The TECNO SPARK 50 5G is now gradually becoming available in the markets, while SPARK 50 will be available from early April. With cutting-edge technology, exceptional durability, and practical AI at an unbeatable value, they represent TECNO's commitment to empowering young consumers with lifestyle tools built for a generation that refuses to compromise.
About TECNO
TECNO is an AI-driven innovative technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of AI-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and AI-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King
TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King
TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King
TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King
