LILYSILK Marks Global Expansion with First Asia Flagship in Hong Kong

HONG KONG, Sept. 26, 2025 /PRNewswire/ -- LILYSILK, the world's leading silk brand dedicated to inspiring people to live spectacular, sustainable lives, has officially opened its first flagship store in Asia at Harbour City, Hong Kong. This marks a major step in the brand's global expansion and a celebration of its 15-year journey of excellence in refined craftsmanship and sustainable design.

Situated on the second floor of Gateway Arcade in Harbour City, a premier luxury shopping destination in Tsim Sha Tsui, the new store offers an immersive experience of LILYSILK's refined world. From apparel and accessories to home and bedding essentials, each item is made with the finest natural mulberry silk and other responsibly sourced materials. With extended opening hours from 10:00 to 22:00 daily, the flagship store caters to both locals and international visitors looking to explore LILYSILK's signature fusion of elegance and practicality.

Since its founding in 2010, LILYSILK has grown into a globally recognized name, particularly across North America and Europe, for its uncompromising commitment to quality and timeless style. Entering the Chinese market in 2022, the brand quickly gained admiration among Asian consumers. Earlier this year, LILYSILK opened its first concept store in New York's Meatpacking District, introducing a physical expression of the brand's design philosophy. The Hong Kong flagship follows this milestone, offering a curated space where customers can engage more deeply with the brand's mission and values.

At the core of LILYSILK is the belief that "Not all silk is equal." Every product is thoughtfully designed to deliver comfort, functionality, and enduring beauty. The brand's philosophy of Conscious Elegance encourages thoughtful living by choosing less but better, dressing with intention, and respecting what truly matters: each other and the planet. All fabrics are held to the highest standards, including OEKO-TEX, GOTS, GCS, SGS, and RWS certifications, ensuring safety, sustainability, and superior feel.

Loved by A-list celebrities, LILYSILK's designs have appeared on red carpets, film sets, and music videos. From Anne Hathaway at Cannes to Meryl Streep at the 2024 Palme d'Or photocall, and from Kristen Stewart in Berlin to Selena Gomez in her recent video, the brand continues to shape global fashion conversations. Catherine Zeta-Jones, Jenna Ortega, Gigi Hadid, and other notable figures have also embraced the brand's effortless sophistication.

LILYSILK has also launched acclaimed capsule collections in partnership with Liberty Fabrics and Hollywood stylist Elizabeth Stewart, blending creative heritage with modern silhouettes tailored to today's lifestyles.

"We are thrilled to announce the opening of our very first flagship store in Asia—more than a milestone, it's the beginning of an exciting new chapter," said David Wang, CEO of LILYSILK. "It is our great pleasure to invite everyone to immerse themselves in the world of LILYSILK, experience our unique brand story, and discover an exclusive offering prepared just for you."

Discover more at www.lilysilk.com or follow LILYSILK on Instagram and Facebook.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

LILYSILK Marks Global Expansion with First Asia Flagship in Hong Kong

LILYSILK Marks Global Expansion with First Asia Flagship in Hong Kong

BEIJING, Dec. 31, 2025 /PRNewswire/ -- On December 29, China's Ministry of Natural Resources released a survey report on the coral reef ecosystem of Huangyan Dao. Based on this report, CMG Voice of the South China Sea released the ecological documentary An Unfading Commitment: Why Huangyan Dao Needs Protection.

This latest report, spanning four decades from 1985 to 2025, draws on data from over 60 research voyages, and integrates 16 years of satellite remote sensing data. It shows that the coral reef ecosystem of Huangyan Dao National Nature Reserve is generally in good condition.

The documentary An Unfading Commitment: Why Huangyan Dao Needs Protection presents audiences with the healthy and lush seagrass, as well as the rare and endangered wildlife freely inhabiting the Huangyan Dao National Nature Reserve, such as the Green Turtle, Hawksbill Turtle, and Spotted Eagle Ray. At the same time, the film conveys scientists' concerns: threats represented by the fourth global coral bleaching event are ever present. This survey also identified the presence of a small number of crown of thorns starfish in the waters around Huangyan Dao, and the risk of future outbreaks cannot be ruled out.

Today, more than 2,500 marine protected areas involving coral reefs have been established worldwide. The establishment of Huangyan Dao National Nature Reserve is undoubtedly a solemn commitment made by the Chinese people, in the hope that it will inspire more people to help maintain and enhance the diversity, stability, and sustainability of the coral reef ecosystem of Huangyan Dao.

https://vscs.cri.cn/20251229/d487c6b7-8724-4ad6-bf75-968c8dcac4cc.html

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Release of the Latest Ecological Documentary on Huangyan Dao: An Unfading Commitment: Why Huangyan Dao Needs Protection