Imagine That: Xfinity's New Brand Platform Electrifies Imagination, and Frankenstein, With Unmatched Connectivity and Entertainment

PHILADELPHIA--(BUSINESS WIRE)--Sep 29, 2025--

Comcast’s Xfinity has launched “Imagine That”, a lasting brand platform designed to spark curiosity and inspire possibilities. “Imagine That” invites consumers into a world where technology fades into the background, working so seamlessly that life feels simpler, safer, and more extraordinary. Only Xfinity turns imagination into reality with its powerful connectivity and entertainment ecosystem.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250929061132/en/

“Imagine That” kicks off nationwide with a two-minute short film that leverages the rich IP of Comcast NBCUniversal with Dr. Frankenstein and his iconic monster, Frankenstein, or “Frank”, putting a fresh take on the classic story. This time, they’re stepping into a world powered by Xfinity, where the smartest and fastest WiFi, mobile, and entertainment create magical experience that bring Frank humanity. It’s a simple metaphor for life being better when technology works on your behalf and brings everything together seamlessly.

To create the “Imagine That” short film, Comcast’s Xfinity tapped into the timeless world of Universal Monsters. In collaboration with Universal Pictures and the Universal Parks team, the production rebuilt the intricate medieval lab of Dr. Frankenstein, as seen in “Monsters Unchained: The Frankenstein Experiment” ride at Epic Universe’s Dark Universe. With the help of the parks’ masterful make-up and prosthetic artists, Frankenstein’s look was faithfully reinvented - from his unmistakable green complexion to the square head, neck bolts, and boots that have made him a cultural legend.

“At Xfinity, we’re not just imagining the future, we’re building it. From self-healing WiFi to mobile, home security, and entertainment, we’re delivering powerful experiences that work together in ways that make life simpler, safer, and a lot more fun,” said Jon Gieselman, Chief Growth Officer, Connectivity and Platforms, Comcast. “We believe our products should be intuitive, invisible, and inspiring, unlocking possibilities you didn’t even know you needed.”

“Imagine That” shows how Xfinity makes life easier by bringing everything together: fast, reliable WiFi, powerful mobile, and a seamless entertainment experience. It starts with Xfinity Internet, delivering whole-home WiFi with multi-gig speeds, ultra-low lag, and the ability to connect all your devices, from smart cameras to doorbells. Add Xfinity Mobile and enjoy speeds up to 1-gig at home and on the go with WiFi PowerBoost. At home, Xfinity’s Entertainment Experience puts everything in one place - live TV, 450+ streaming apps, and 200,000 movies, plus features like Enhanced 4K and Multiview for less searching and more time watching your favorite game, show or film.

The platform was developed in partnership with Goodby Silverstein & Partners (GS&P) and directed by Lance Acord of Park Pictures, with creative contributions from Universal’s creative partners.

“It’s remarkable when Frankenstein’s creation, who seems so far from human emotion, can suddenly embody it in such a magical way,” said Jeff Goodby, Co-Founder and Co-Chairman of GS&P. “This campaign perfectly reflects a brand that opens the door to extraordinary stories and gives people unmatched access to the world’s best entertainment and connectivity."

Stories under the “Imagine That” banner will continue to roll out this fall, into 2026, and beyond in partnership with Goodby Silverstein & Partners. Xfinity customers can find a behind the scenes video of the making of the short film and more on their Xfinity entertainment device by simply saying “Halloween” into their voice remote.

To learn more about Xfinity products, visit Xfinity.com.

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

Xfinity electrifies Frank's humanity and creativity in newest brand platform.

NAIROBI, Kenya (AP) — Hundreds of women marched in Kenya ’s capital Monday to call for the government to urgently investigate what advocacy groups say is an increase in killings and other violence against women.

Women’s rights organizations have urged the government to declare gender-based violence a national crisis, and have seized on the recent killing of a singer who was doused with gasoline and set on fire to mobilize support.

The women walked under police escort through the streets of Nairobi carrying a coffin and holding placards saying “Stop Killing Women." The protesters also sought to raise awareness about reports of a recent rise in the disappearances of children. Gender Minister Hannah Wendot last week called for prompt investigations into the disappearances.

Protester Ruby Abura said she had been stabbed by her lover, and that her mother was killed. “My mom is just but an example. A lot women have been killed, and no one is doing anything. We can’t see our women leaders acting on it, and it is not right,” she said.

Police said late last month that they had formed a unit to investigate gender-based violence, bringing together criminal intelligence analysts, forensic experts, homicide investigators and other specialists. The police said that most gender-based violence cases are linked to domestic disputes, intimate partner violence, sexual offences, assault and unresolved family conflicts.

The Federation of Women Lawyers in Kenya says it receives about 70 gender-based violence cases every week across its three offices in Nairobi, the port city of Mombasa and the lakeside city of Kisumu.

Lobby groups on May 21 issued a 40-day ultimatum to the government to declare a national crisis or face nationwide protests. However, they decided to start protests sooner.

Demonstrators carry a coffin, during a march against rising cases of femicide, in downtown Nairobi, Kenya, Monday, June 1, 2026. (AP Photo/Patrick Ngugi)

Demonstrators carry a coffin, during a march against rising cases of femicide, in downtown Nairobi, Kenya, Monday, June 1, 2026. (AP Photo/Patrick Ngugi)

Demonstrators hold placards, during a march against rising cases of femicide, in downtown Nairobi, Kenya, Monday, June 1, 2026. (AP Photo/Patrick Ngugi)

A demonstrator holds a doll wrapped in a Kenyan flag, during a march against rising cases of femicide, in downtown Nairobi, Kenya, on Monday, June 1, 2026. (AP Photo/Patrick Ngugi)

Demonstrators carry a coffin, during a march against rising cases of femicide, in downtown Nairobi, Kenya, Monday, June 1, 2026. (AP Photo/Patrick Ngugi)