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SHENZHEN, China, Oct. 1, 2025 /PRNewswire/ -- TCL has unveiled TCL ECORA™, a breakthrough new material made from upcycled ceramic waste and plastic, believed to be the first material of its kind. Recently previewed at IFA 2025 where it generated significant buzz among attendees as part of TCL's showcase of its latest innovations, TCL plans to introduce the first products made with TCL ECORA™ within the next year. The material is expected to be used across a diverse range of applications including for TV back panels, air conditioning units and other product lines.
Inspired by ancient Chinese culture, TCL ECORA™ is a new composite that features superior durability, surface hardness and a premium finish – qualities that make it ideally suited for use across TCL's suite of electrical appliances. Developed as part of TCL's global TCLGreen initiative, TCL ECORA™ combines sustainability with refined aesthetics and tactility, underscoring the company's commitment to innovation and sustainable design.
Shane Lee, General Manager of TCL's Design Innovation Center, said: "Recycled ceramic has never been used in the consumer electronics industry, so TCL ECORA™ is totally unique. This eco-friendly solution enhances our products' performance and builds on our TCLGreen initiatives, empowering consumers to live healthier, more comfortable and eco-conscious lives."
TCL ECORA™ combines sustainability with deep cultural roots
TCL ECORA™ upcycles ceramic waste sourced from Jingdezhen in China, the "cradle of Chinese porcelain," renowned for high-quality porcelain production for over 1,700 years. Historically, Jingdezhen's porcelain was transported along the Silk Road, facilitating cultural and commercial exchanges between East and West. For TCL ECORA™, ceramic waste sourced from local factories is ground into fine powder and transformed into high-performance plastic filler. This connection to a rich cultural heritage adds meaningful depth to TCL ECORA™, a sustainable material designed for the future.
A breakthrough in consumer electronics
TCL ECORA™ was developed in collaboration with the world-renowned CMF and materials innovation experts Chris Lefteri Design, which has collaborated with many Fortune 100 companies on materials integration strategies. The partnership began in 2024, enabling the company to further concentrate on materials innovation and experience-led design that conveys an emotional story.
"The ceramic creates a material with additional strength and greater density. Cool, smooth and stone-like to the touch, it redefines how consumer electronics and appliances can look and feel," Chris Lefteri, Founder of Chris Lefteri Design, said. "With TCL ECORA™ we are upcycling waste that otherwise would end up in landfill. We worked in close collaboration with TCL to craft this new material, and we are extremely proud of what we have achieved."
TCL ECORA™ marks a new milestone for TCLGreen
The introduction of TCL ECORA™ marks a new milestone for TCLGreen, offering a unique new way for TCL to meet its sustainability goals. By reducing plastic use while incorporating a waste product that also holds cultural significance, this revolutionary material could signal a new era of sustainability for consumer electronics worldwide.
Consumers can get hands-on with the material during TCL's sponsorship of the Christmas Tree in Milan's Piazza del Duomo from 6 December 2025 to 6 January 2026, part of its 'Wishes for Greatness' campaign as a Worldwide Olympic Partner ahead of the Olympic Winter Games Milano Cortina 2026. The event will feature a magical Christmas village comprised of five themed igloos, Olympic decorations and fun activities alongside a showcase of products and TCL ECORA™. The material will also be featured at TCL's booth at the CES trade show taking place from 6-9 January in Las Vegas, USA.
Through TCLGreen, TCL weaves sustainability throughout its products and operations. Highlights of these efforts include upgrading to energy-efficient technologies, establishing carbon-emissions monitoring systems, promoting green supply-chain management, expanding the use of clean energy, piloting projects under the Science Based Targets initiative (SBTi) and exploring the adoption of internal carbon pricing. In 2024, TCL Technology further reduced carbon emissions by approximately 1.78 million tons, and TCL Industries' photovoltaic business achieved a direct carbon reduction of 1.61 million tons. The company also invested over approximately USD136 million (based on USD/RMB exchange as of September 30, 2025) in environmental protection.
About TCL
Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, smartphones, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.
As of now, with 46 R&D centers and 38 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
SHENZHEN, China, Oct. 1, 2025 /PRNewswire/ -- TCL has unveiled TCL ECORA™, a breakthrough new material made from upcycled ceramic waste and plastic, believed to be the first material of its kind. Recently previewed at IFA 2025 where it generated significant buzz among attendees as part of TCL's showcase of its latest innovations, TCL plans to introduce the first products made with TCL ECORA™ within the next year. The material is expected to be used across a diverse range of applications including for TV back panels, air conditioning units and other product lines.
Inspired by ancient Chinese culture, TCL ECORA™ is a new composite that features superior durability, surface hardness and a premium finish – qualities that make it ideally suited for use across TCL's suite of electrical appliances. Developed as part of TCL's global TCLGreen initiative, TCL ECORA™ combines sustainability with refined aesthetics and tactility, underscoring the company's commitment to innovation and sustainable design.
Shane Lee, General Manager of TCL's Design Innovation Center, said: "Recycled ceramic has never been used in the consumer electronics industry, so TCL ECORA™ is totally unique. This eco-friendly solution enhances our products' performance and builds on our TCLGreen initiatives, empowering consumers to live healthier, more comfortable and eco-conscious lives."
TCL ECORA™ combines sustainability with deep cultural roots
TCL ECORA™ upcycles ceramic waste sourced from Jingdezhen in China, the "cradle of Chinese porcelain," renowned for high-quality porcelain production for over 1,700 years. Historically, Jingdezhen's porcelain was transported along the Silk Road, facilitating cultural and commercial exchanges between East and West. For TCL ECORA™, ceramic waste sourced from local factories is ground into fine powder and transformed into high-performance plastic filler. This connection to a rich cultural heritage adds meaningful depth to TCL ECORA™, a sustainable material designed for the future.
A breakthrough in consumer electronics
TCL ECORA™ was developed in collaboration with the world-renowned CMF and materials innovation experts Chris Lefteri Design, which has collaborated with many Fortune 100 companies on materials integration strategies. The partnership began in 2024, enabling the company to further concentrate on materials innovation and experience-led design that conveys an emotional story.
"The ceramic creates a material with additional strength and greater density. Cool, smooth and stone-like to the touch, it redefines how consumer electronics and appliances can look and feel," Chris Lefteri, Founder of Chris Lefteri Design, said. "With TCL ECORA™ we are upcycling waste that otherwise would end up in landfill. We worked in close collaboration with TCL to craft this new material, and we are extremely proud of what we have achieved."
TCL ECORA™ marks a new milestone for TCLGreen
The introduction of TCL ECORA™ marks a new milestone for TCLGreen, offering a unique new way for TCL to meet its sustainability goals. By reducing plastic use while incorporating a waste product that also holds cultural significance, this revolutionary material could signal a new era of sustainability for consumer electronics worldwide.
Consumers can get hands-on with the material during TCL's sponsorship of the Christmas Tree in Milan's Piazza del Duomo from 6 December 2025 to 6 January 2026, part of its 'Wishes for Greatness' campaign as a Worldwide Olympic Partner ahead of the Olympic Winter Games Milano Cortina 2026. The event will feature a magical Christmas village comprised of five themed igloos, Olympic decorations and fun activities alongside a showcase of products and TCL ECORA™. The material will also be featured at TCL's booth at the CES trade show taking place from 6-9 January in Las Vegas, USA.
Through TCLGreen, TCL weaves sustainability throughout its products and operations. Highlights of these efforts include upgrading to energy-efficient technologies, establishing carbon-emissions monitoring systems, promoting green supply-chain management, expanding the use of clean energy, piloting projects under the Science Based Targets initiative (SBTi) and exploring the adoption of internal carbon pricing. In 2024, TCL Technology further reduced carbon emissions by approximately 1.78 million tons, and TCL Industries' photovoltaic business achieved a direct carbon reduction of 1.61 million tons. The company also invested over approximately USD136 million (based on USD/RMB exchange as of September 30, 2025) in environmental protection.
About TCL
Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, smartphones, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.
As of now, with 46 R&D centers and 38 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
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TCL Unveils TCL ECORA™: A Game-Changing Material Made from Upcycled Ceramic Waste
SHANGHAI, April 4, 2026 /PRNewswire/ -- From April 2 to 31, the Assembly Character Toys brand Blokees made its debut at the 2026 Thailand Toy Expo. Blokees unveiled its two major categories — Blokees Model Kits and Blokees Wheels, highlighting a diverse product matrix of more than 300 products across 17 globally recognized IPs, including Ultraman, Transformers, DC, Evangelion, Naruto, Minions, Jurassic World, Hatsune Miku, and Hero Infinity. Four new model kits also made their global debut, emerging as key highlights of the event.
Mario Maurer attended the opening ceremony of Blokees Thailand Toy Expo as a special guest and engaged in interactive exchanges with consumers.
In the Blokees Model Kits category, Blokees exhibited its Champion, Legend, and Fantastic Series, featuring popular IPs such as Transformers, DC, Mega Man, Saint Seiya, Evangelion, and Naruto. More than 50 products were presented to consumers. Among them, four newly launched items—including Blokees Saint Seiya-Champion Class-12-Phoenix Ikki, Blokees Saint Seiya-Champion Class-14-Andromeda Shun, Blokees DC-Champion Class 05-Batman (HUSH), and Blokees DC-Champion Class 06-Catwoman (Hush)—drew strong interest from fans.
Blokees also highlighted its HERO5 and HERO10 series, featuring well-known IPs including Transformers, Saint Seiya, and Naruto, catering to consumers of hero-themed collectible models.
The DaaLaMode series introduced a range of products inspired by popular IPs such as Hatsune Miku, appealing to female consumers. Meanwhile, the TERRAVENTURE series presented nature and creature-themed model kits based on Jurassic World, further expanding Blokees' offerings across different consumer segments.
In the Blokees Wheels category, which integrates construction, play, and customization, products are organized into the C, E, and S series. The lineup includes IP-based offerings from Transformers, Ultraman, and Batman, with upcoming collaborations featuring Fast & Furious and Ford.
In addition, Blokees highlighted its global consumer ecosystem, BFC (Blokees Family Creator). Selected works from 2025 The 3rd BFC Creation Contest Stellar Season were exhibited in Thailand for the first time, reflecting strong user creativity and engagement. 2026 The 4th BFC Creation Contest Season of Awakening has officially launched, further encouraging global participation.
Under its "Universally appealing, Stepwise pricing, Globally promoting" strategy, Blokees continues to expand across Southeast Asia, Europe, North America, and Latin America. Thailand is rapidly becoming a strategic hub in its regional expansion, as the company strengthens both product innovation and community-driven growth worldwide.
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Blokees made its debut at 2026 Thailand Toy Expo, exhibiting multiple products
