The French beer brand unveils a bold new partnership with global icon Robert Pattinson, a creative campaign celebrating a multi-faceted take on the idea of good taste
LONDON, Oct. 1, 2025 /PRNewswire/ -- Premium French beer brand 1664 is proud to announce the start of an exciting new chapter, with the appointment of acclaimed actor, producer and global cultural icon Robert Pattinson as its first global brand ambassador.
At the heart of this new partnership is a bold global campaign set to launch in 2026, which unveils a cinematic exploration of contrasting perspectives on good taste. The campaign concept will be directed by acclaimed filmmaker, Brady Corbet. Corbet's most recent feature film, The Brutalist, was released in 2024 to critical acclaim and garnered 10 nominations at the Academy Awards in the categories of Best Director and Best Original Screenplay. He's also won the Silver Lion at the Venice International Film Festival and Best Director at the Golden Globes.
This collaboration marks an exciting new chapter for 1664, bringing together Pattinson's unique style and point of view with the brand's Parisian roots and effortless sophistication. Together, they invite the world to see 'good taste' from fresh angles, with 1664 positioned as the beer that brings people together.
Pairing Robert Pattinson and Brady Corbet signals an audacious creative leap for 1664, which blends sophistication with a distinctive edge. This collaboration embodies the spirit of 1664: unconventional, effortlessly stylish and confident.
"We're thrilled to unite Robert Pattinson and Brady Corbet, two icons of modern creativity, to create a campaign that dramatises the debate of good taste," says Nikola Maravic, Global Marketing Director, 1664. "Together, their unique personalities and creative styles challenge convention, with 1664 being at the heart of the discussion. Our longstanding mission to elevate beer into a premium lifestyle experience is underway. This is only the first sip, stay tuned for more to come."
Pattinson's involvement brings a new energy to 1664's world with a playful resolution that everyone can agree on: that 1664 is good taste.
Maravic continues: "With Robert as the face of our next global campaign, we have a unique opportunity to take 1664 into new cultural territory and reach audiences in exciting new ways. This is more than a partnership – it's a statement of intent."
Watch this space – an unexpected twist awaits.
About 1664 Blanc
Blue in bottle and iconic in flavour. 1664 Blanc is a light and refreshing premium beer, with a hint of spice and twist of citrus. Perfect for moments with friends. To find out more please visit @1664ukblanc.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
1664 Announces Robert Pattinson as New Global Brand Ambassador
Gauth debuts over 200 AI math courses covering Algebra I through AP Calculus, plus a feature that lets students build and share their own lessons
SINGAPORE, Sept. 1, 2026 /PRNewswire/ -- Gauth, the all-in-one study platform, today announced the full launch of Gauth AI Course on web and in-app, timed to back-to-school season. The launch includes a library of more than 200 AI-powered math courses spanning every U.S. high school math topic, from Algebra I through AP Calculus, and a new capability that lets students generate their own courses on any topic they choose. Studies show that around 60% of students prefer visual learning, a share that rises in STEM fields. The new math courses are designed for these learners, turning complex math concepts into intuitive visual experiences.
Since launching in 2020, Gauth has established itself as one of the world's most widely adopted educational apps, surpassing 200 million downloads and supporting a global community of students and lifelong learners. Math is the most-requested subject worldwide, accounting for 40.52% of student queries in the U.S. and 42.71% globally. Within math, algebra accounts for 64.3% of US queries and 62.8% globally.
AI Course is built to make abstract math concrete. Each lesson breaks a complex idea into highly contextualized visuals and explains it through examples, then reinforces it with mindmaps, frameworks, and quizzes for active recall. A built-in AI Tutor lets students pause mid-lesson to ask questions or go deeper without losing their place.
The launch also marks the arrival of user-generated education. The UGC feature enables students to personalize their lessons, study at their own pace, and direct exactly how they want to learn a subject. The courses can then be shared with classmates, turning every student into a potential course creator.
As highlighted in recent coverage by Forbes, this approach reverses the traditional economics of course creation—instead of building one course for thousands, Gauth enables millions of personalized courses, each designed for an audience of one. The feature has already resonated with students like Emily Peraza, a college senior who used AI Course to master the Krebs cycle for the MCAT: "I'm a really visual learner, so a wall of text on something abstract is hard for me to hold onto. The thing I could never get was a way to actually watch the pathway unfold at the level I needed."
"At Gauth, we know learning isn't a one-size-fits-all experience so instead of asking millions of learners to fit into the same course, AI Course lets each student generate one designed specifically for them. It's a new model that shifts students from consuming education to creating a learning experience that matches their own curiosity, skill level, and goals, making learning more effective and fair," commented Alan Wang, CTO at Gauth.
By continuously improving its self-developed models, model access, and learning pathways, Gauth reshapes education infrastructure and significantly improves the effectiveness and fairness of education. Gauth AI Course is available now on the web at gauth.com/course and in the Gauth app on iOS and Android.
About Gauth
Gauth is an industry-leading all-in-one AI learning platform. Purpose-built for education, Gauth provides deep conceptual understanding and connects users with expert resources to solve complex academic challenges. For more information, please visit Gauth's official website and its TikTok.
Sources:
Source: Alwawi et al., BMC Med Educ 2026; 58.9% of 462 university students preferred visual learning, with higher rates in medical (63.1%) and scientific (62.1%) vs. humanities (50.3%) disciplines. https://pmc.ncbi.nlm.nih.gov/articles/PMC13005565/
Source: Jawed et al., Comput Intell Neurosci 2019, citing research that ~65% of the population are visual learners. https://pmc.ncbi.nlm.nih.gov/articles/PMC6513874/
Media Contact
support@gauth.com
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All-in-one Learning Platform, Gauth, Launches User-Generated Education
