Akın Garzanlı, who previously served as CMO of Beko has been appointed as the CEO of Beko Europe
ISTANBUL, Oct. 1, 2025 /PRNewswire/ -- Beko, a global leader in home appliances, today announced a new senior level appointment. Akın Garzanlı, who has been serving as Chief Marketing Officer of Beko since 2022 has been appointed as Beko Europe's CEO and Beko's Chief Commercial Officer in the Europe Region. He is taking over this role from Ragıp Balcıoğlu, who has been appointed as Beko's Chief Marketing and Strategy Officer.
Akın Garzanlı has joined Beko for over 20 years ago. In his last role, leading 22 global and local brands in more than 55 countries with a marketing team spread across a large geography and developing marketing strategies that make a difference, he had been in charge of global brand management and marketing communications, industrial design, product management, small domestic appliances, content excellence, marketing insight and analytics, and marketing growth and transformation. In addition to the marketing function, he also oversaw the Middle East, Africa, and CIS regions as of 2023.
Garzanlı started his career in 2002, when he became responsible for Beko's global markets. He has held key positions in the company's global functions, including sales, product management, marketing and customer service. In 2018, he was appointed as Global Customer Care Director, and as of 2020, he assumed the role of Global Brand Director in addition to this position.
Garzanlı graduated from St. George's Austrian High School in Istanbul and holds a bachelor's degree from Istanbul University in the field of Management. He earned his MBA from the Koç University. Garzanlı also completed several programs at Harvard Business School and Kellogg School of Management.
Akın Garzanlı has brought energy and clarity to Beko's global marketing capability, and he knows how to turn consumer insight into performance. Beko Europe has a wide brand portfolio, and Garzanlı's experience managing and growing multiple brands across markets, combined with his agile approach, will help Beko get closer to its customers and turn brand strength into further results.
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Beko Europe Appoints Akın Garzanlı as New CEO
Beko Europe Appoints Akın Garzanlı as New CEO
TIANJIN, China, May 26, 2026 /PRNewswire/ -- TCL Zhonghuan ("TCL Zhonghuan Renewable Energy Technology Co., Ltd.") announced the launch of its next-generation BC (back-contact) high-efficiency module at its Tianjin manufacturing base this month, marking a major milestone as the company transitions BC technology from advanced development into large-scale commercial production. Featuring a unique combination of proprietary BC architecture and in-house silicon wafer technology, the new module delivers up to 25.2% module efficiency and 680W power output, offering a high-performance solution for utility-scale and commercial & industrial (C&I) solar applications.
The launch further strengthens TCL Zhonghuan's position in next-generation PV technology and underscores its commitment to driving higher efficiency, greater reliability, and lower lifecycle energy costs across the solar industry.
Advancing BC Technology Through Integrated Innovation
Unlike conventional BC products available in the market, TCL Zhonghuan's BC platform is built on a fully integrated technology foundation spanning wafers, cells, and modules. The company's competitive advantages include a robust portfolio of more than 1,600 foundational BC patents, dedicated BC wafer development, and decades of research and manufacturing expertise.
The newly launched modules are manufactured using TCL Zhonghuan's proprietary high-efficiency silicon wafers. Based on the company's advanced low-carbon wafer technology platform, these wafers feature minority carrier lifetimes exceeding 1,000 μs, providing an ideal foundation for high-efficiency BC cell architectures. Combined with an optimized cell design, the technology supports conversion efficiencies exceeding 27% at the cell level while maintaining a temperature coefficient as low as -0.26%/°C.
To further enhance system reliability, TCL Zhonghuan has introduced a next-generation hotspot mitigation design that can reduce hotspot temperatures by up to 50°C compared with conventional modules. The modules also demonstrate excellent low-irradiance performance, with a weak-light response factor exceeding 95%, enabling stable energy generation under diverse operating conditions.
Setting a New Benchmark for High-Efficiency Modules
The new N-type BC modules combine TCL Zhonghuan's proprietary N-type wafer technology with advanced BC cell architecture, delivering strong performance across multiple dimensions.
With a mass-production efficiency of up to 25.2% and maximum power output reaching 680W, the modules are on par with mainstream BC products in terms of power rating. They incorporate enhanced resistance to fire risk, partial shading, and dust accumulation, while offering a 30-year linear power warranty and a 15-year product warranty.
The modules also achieve a bifaciality factor of 80% ± 5%, enabling higher rear-side energy generation and increased overall energy yield. Long-term reliability has been further strengthened through advanced PID-resistant design, limiting lifecycle power degradation to below 1% under testing conditions. The products have successfully passed rigorous certification and validation processes conducted by internationally recognized testing organizations.
In addition to performance advantages, the modules feature a busbar-free front surface that creates a clean, all-black appearance, making them particularly suitable for BIPV and premium rooftop applications. Their versatility also allows deployment across utility-scale, commercial, and distributed generation projects, helping customers reduce LCOE and maximize long-term project value.
Reinforcing Leadership in BC Technology
As an early pioneer and long-term innovator in BC technology, TCL Zhonghuan has leveraged more than four decades of semiconductor materials expertise and extensive photovoltaic manufacturing experience to establish a distinctive BC technology platform. By combining advanced BC cell architecture with proprietary strengths in large-format wafers, N-type materials, and intelligent manufacturing, the company has created a vertically integrated innovation ecosystem that accelerates technology commercialization and performance improvement.
TCL Zhonghuan possesses one of the industry's most comprehensive BC intellectual property portfolios. Since achieving the world's first commercial-scale production of IBC cells in 2004, the company has continued to expand its innovation footprint, securing more than 1,600 globally authorized BC patents covering crystal growth, cell structures, manufacturing processes, and module packaging technologies.
As global demand for high-efficiency solar solutions continues to grow, TCL Zhonghuan remains committed to advancing solar innovation through continuous technology development and manufacturing excellence. Working closely with customers and industry partners worldwide, the company will continue to accelerate the adoption of next-generation PV technologies and contribute to a more sustainable, low-carbon energy future.
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TCL Zhonghuan Launches Next-Generation BC Module at Tianjin Manufacturing Base
