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- Official manufacturing sponsor of Amazon Beauty in Seoul 2025, attracting over 3,000 online and offline participants
- Vice Chairman Sang-Hyun Yoon emphasizes the evolution toward blockbuster products as the key driver of K-Beauty's global success
SEOUL, South Korea, Oct. 1, 2025 /PRNewswire/ -- Kolmar Korea, a leading global ODM(Original Development Manufacturing) company, joined forces with Amazon to present a strategic roadmap for the worldwide expansion of K-Beauty. The company underscored that differentiated competitiveness built on technological expertise is the central element of K-Beauty's global success, capturing the attention of the industry.
Kolmar Korea announced its participation as the exclusive manufacturing sponsor of Amazon Beauty in Seoul 2025, held on September 19 at the Grand Ballroom of COEX in Seoul. The event brought together more than 3,000 attendees from across the beauty industry, including brand representatives, distributors, influencers, investors, and other stakeholders, both onsite and online. Distinguished speakers included Sang-Hyun Yoon, Vice Chairman of Kolmar Group, and Hwa-Sook Shin, Country Manager of Amazon Global Selling Korea.
During the "Global Vision" session, Vice Chairman Yoon delivered a keynote address titled "K-Beauty Success from a Manufacturer's Perspective." He stated, "Without evolution, companies cannot avoid being left behind. Relentless effort and constant innovation are essential to building a successful brand." Yoon went on to explain, "Korean consumers are among the most demanding in the world, and it is this intensely competitive domestic market experience that has become the foundation of K-Beauty's global competitiveness. By securing blockbuster products based on a deep understanding of consumers and expanding product lineups, brands can achieve true global success."
Kolmar Korea also operated a large-scale exhibition booth at the event, showcasing solutions in skincare, makeup, personal care, sun care, and cosmetic packaging. The company provided tailored consultations for both new and global business partners, exploring detailed collaboration opportunities that could lead to sustainable business growth rather than one-off transactions. Many prospective entrepreneurs engaged in in-depth discussions about how to turn ideas into actionable business ventures.
A Kolmar Korea spokesperson commented, "This event reaffirmed the vital role and importance of ODM companies in driving the sustainable growth of K-Beauty. Moving forward, we will continue to actively support our clients' global market expansion through our strategic partnership with Amazon, while contributing to strengthening the overall competitiveness of the K-Beauty industry."
Kolmar Korea has maintained an ongoing partnership with Amazon since co-hosting the first K-Beauty Conference in June 2024. Both companies continue to collaborate closely to accelerate the globalization of K-Beauty and to provide brands with the resources they need to succeed in international markets.
About Kolmar Korea
Founded in 1990, Kolmar Korea is a global leader in the cosmetics, pharmaceuticals, and health supplements industry, specializing in ODM(Original Development Manufacturing) solutions. With state-of-the-art R&D capabilities and advanced manufacturing facilities, Kolmar Korea partners with global beauty and healthcare brands to deliver innovative, high-quality products. Headquartered in Seoul, Kolmar Korea continues to drive the growth and globalization of K-Beauty by providing end-to-end solutions from formulation to finished product.
Media Contact
Kolmar Holdings
Jang-Woo Lee
jay.lee@kolmar.co.kr
- Official manufacturing sponsor of Amazon Beauty in Seoul 2025, attracting over 3,000 online and offline participants
- Vice Chairman Sang-Hyun Yoon emphasizes the evolution toward blockbuster products as the key driver of K-Beauty's global success
SEOUL, South Korea, Oct. 1, 2025 /PRNewswire/ -- Kolmar Korea, a leading global ODM(Original Development Manufacturing) company, joined forces with Amazon to present a strategic roadmap for the worldwide expansion of K-Beauty. The company underscored that differentiated competitiveness built on technological expertise is the central element of K-Beauty's global success, capturing the attention of the industry.
Kolmar Korea announced its participation as the exclusive manufacturing sponsor of Amazon Beauty in Seoul 2025, held on September 19 at the Grand Ballroom of COEX in Seoul. The event brought together more than 3,000 attendees from across the beauty industry, including brand representatives, distributors, influencers, investors, and other stakeholders, both onsite and online. Distinguished speakers included Sang-Hyun Yoon, Vice Chairman of Kolmar Group, and Hwa-Sook Shin, Country Manager of Amazon Global Selling Korea.
During the "Global Vision" session, Vice Chairman Yoon delivered a keynote address titled "K-Beauty Success from a Manufacturer's Perspective." He stated, "Without evolution, companies cannot avoid being left behind. Relentless effort and constant innovation are essential to building a successful brand." Yoon went on to explain, "Korean consumers are among the most demanding in the world, and it is this intensely competitive domestic market experience that has become the foundation of K-Beauty's global competitiveness. By securing blockbuster products based on a deep understanding of consumers and expanding product lineups, brands can achieve true global success."
Kolmar Korea also operated a large-scale exhibition booth at the event, showcasing solutions in skincare, makeup, personal care, sun care, and cosmetic packaging. The company provided tailored consultations for both new and global business partners, exploring detailed collaboration opportunities that could lead to sustainable business growth rather than one-off transactions. Many prospective entrepreneurs engaged in in-depth discussions about how to turn ideas into actionable business ventures.
A Kolmar Korea spokesperson commented, "This event reaffirmed the vital role and importance of ODM companies in driving the sustainable growth of K-Beauty. Moving forward, we will continue to actively support our clients' global market expansion through our strategic partnership with Amazon, while contributing to strengthening the overall competitiveness of the K-Beauty industry."
Kolmar Korea has maintained an ongoing partnership with Amazon since co-hosting the first K-Beauty Conference in June 2024. Both companies continue to collaborate closely to accelerate the globalization of K-Beauty and to provide brands with the resources they need to succeed in international markets.
About Kolmar Korea
Founded in 1990, Kolmar Korea is a global leader in the cosmetics, pharmaceuticals, and health supplements industry, specializing in ODM(Original Development Manufacturing) solutions. With state-of-the-art R&D capabilities and advanced manufacturing facilities, Kolmar Korea partners with global beauty and healthcare brands to deliver innovative, high-quality products. Headquartered in Seoul, Kolmar Korea continues to drive the growth and globalization of K-Beauty by providing end-to-end solutions from formulation to finished product.
Media Contact
Kolmar Holdings
Jang-Woo Lee
jay.lee@kolmar.co.kr
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kolmar Korea Presents "K-Beauty Success Roadmap" in Amazon Beauty in Seoul
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
