Partnership with international football star and family man is part of broader international marketing effort to expand brand presence around the world
ST. LOUIS, Oct. 2, 2025 /PRNewswire/ -- EVEREADY®, a leading brand in batteries and lighting products, announced England men's soccer captain and Bayern Munich striker Harry Kane as its Global Brand Ambassador.
EVEREADY is the brand people trust for quality products at an affordable price, as it lights, protects, entertains and cares for families. As a well-known and respected brand in regions worldwide, EVEREADY is thrilled to partner with Harry as the brand accelerates its efforts to make affordable power more widely available across the globe.
Through the multi-year partnership, Harry will appear in EVEREADY international marketing campaigns amplified across multiple touchpoints such as social media, digital channels, eCommerce, outdoor advertising and in-store displays.
"We're thrilled to build this partnership with a true global footballing icon and welcome Harry Kane as the EVEREADY global brand ambassador," said Lori Shambro, Chief Marketing Officer of Energizer Holdings. "Our partnership with Harry represents one of many marketing efforts that will help EVEREADY connect and engage with new consumers around the world to showcase how our range of high-quality, affordable products can help families access the power they need to fuel their busy lives and balance their budgets at the same time."
"I am excited and proud to be working with EVEREADY," Harry said. "They are a trusted global brand with a reputation for being there when it matters the most – especially when keeping things running smoothly at home. I look forward to working more closely with them!"
Harry Kane is a world-renowned global football superstar, captain of the England men's national team and striker for Bayern Munich. He's the all-time top scorer for Tottenham Hotspur and England, winning multiple Premier League Golden Boots, Bundesliga Top Goal Scorer awards, 2018 World Cup Golden Boot, European Golden Shoe and Bundesliga title over his impressive career. Most recently, he became the fastest player in one of Europe's top 5 leagues to reach a century of goals. A prolific goalscorer and inspiring leader on and off the pitch.
EVEREADY is an Energizer Holdings, Inc. brand. For more information, visit Eveready.com.
For any questions, please contact Energizer Holdings Spokesperson John Leiby at John.Leiby@Energizer.com or reach out to Media@Energizer.com.
About Energizer Holdings
Energizer Holdings, headquartered in St. Louis, Missouri, USA, is one of the world's largest manufacturers of primary batteries and portable lighting products and is anchored by its globally recognized brands Energizer, Eveready, Rayovac and Varta. Energizer Holdings is also a leading designer and marketer of automotive fragrance and appearance products from recognized brands such as A/C Pro, Armor All, Bahama & Co., California Scents, Driven, Eagle One, LEXOL, Nu Finish, Refresh Your Car!, and STP.
As a global branded distributor of consumer products, our mission is to be the leader in our categories by better serving consumers and customers.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
EVEREADY® ANNOUNCES HARRY KANE AS GLOBAL BRAND AMBASSADOR
- 23i brings strong content planning and production capabilities built around multi-persona virtual artists
- Internalized virtual content production technologies including real-time motion capture and toon shaders, enabling high-quality, high-frequency content that builds narratives together with fandoms
- NAVER D2SF continues to invest across the full spectrum of virtual technologies, exploring potential collaboration opportunities as the global virtual entertainment market grows
SEONGNAM-SI, South Korea, July 9, 2026 /PRNewswire/ -- NAVER D2SF, the corporate venture capital arm of NAVER, has made a new investment in 23i (CEO, Hyungmin Kim), a virtual entertainment startup. As the global virtual entertainment market continues to grow rapidly, particularly in Korea and Japan, NAVER D2SF decided to invest in the team based on its ability to create expanded entertainment IP through strong content production capabilities and an in-house technology pipeline designed to maximize the strengths of virtual artists.
For virtual artists to build lasting fandoms, they need to deliver high-quality content at a high frequency, vividly expressing their talent and personality while offering fresh fan experiences enabled by technology. To address this, 23i has developed its own virtual UX technologies, including real-time motion capture, toon shaders, quadrupedal and flying motion control systems. The company has also built an efficient production workflow that enables a small team to rapidly plan and produce new content.
Based on a deep understanding of the entertainment industry and fandom culture, 23i is developing differentiated content and narratives. Its virtual boy group WE GO-6, unveiled last year, is built around the original concept of a "multi-persona idol," where each member expresses a distinct persona. Through this approach, the company is expanding the storytelling potential of virtual artists while deepening communication with fans.
"With this investment, we plan to strengthen our content production infrastructure and deliver content with an even higher level of quality," said Hyungmin Kim, CEO of 23i. "By building our own technology, we aim to create fan-participatory content that has not been possible in the traditional entertainment industry."
"Virtual entertainment is a market with strong growth potential, going beyond technical implementation to enable artists and fandoms to communicate in entirely new ways," said Sanghwan Yang, Head of NAVER D2SF. "23i is a team boldly challenging the scalability of the virtual industry, backed by groundbreaking content planning and an excellent production workflow." He added, "As NAVER D2SF has continued to invest across the full spectrum of virtual technologies, we will also explore potential collaboration opportunities with NAVER's entertainment businesses and related teams such as Motion Stage."
NAVER D2SF has consistently invested across the virtual content technology stack, including 3D engines and data, motion capture, and the creation and operation of virtual character IP. Going forward, NAVER D2SF plans to continue discovering and supporting technology startups creating new possibilities in the virtual content market.
About NAVER D2SF
NAVER D2SF is NAVER's in-house corporate venture arm, supporting sustainable growth by collaborating with startups. Founded in 1999, NAVER has maintained its position as Korea's leading search engine for over 20 years and operates across commerce, content, fintech, and cloud services. Under the technological vision of D2SF, NAVER is actively developing new technologies and global partnerships to grow as a leading tech company.
To learn more, visit https://d2sf.naver.com
SEONGNAM-SI, South Korea, July 9, 2026 /PRNewswire/ -- NAVER D2SF, the corporate venture capital arm of NAVER, has made a new investment in 23i (CEO, Hyungmin Kim), a virtual entertainment startup. As the global virtual entertainment market continues to grow rapidly, particularly in Korea and Japan, NAVER D2SF decided to invest in the team based on its ability to create expanded entertainment IP through strong content production capabilities and an in-house technology pipeline designed to maximize the strengths of virtual artists.
For virtual artists to build lasting fandoms, they need to deliver high-quality content at a high frequency, vividly expressing their talent and personality while offering fresh fan experiences enabled by technology. To address this, 23i has developed its own virtual UX technologies, including real-time motion capture, toon shaders, quadrupedal and flying motion control systems. The company has also built an efficient production workflow that enables a small team to rapidly plan and produce new content.
Based on a deep understanding of the entertainment industry and fandom culture, 23i is developing differentiated content and narratives. Its virtual boy group WE GO-6, unveiled last year, is built around the original concept of a "multi-persona idol," where each member expresses a distinct persona. Through this approach, the company is expanding the storytelling potential of virtual artists while deepening communication with fans.
"With this investment, we plan to strengthen our content production infrastructure and deliver content with an even higher level of quality," said Hyungmin Kim, CEO of 23i. "By building our own technology, we aim to create fan-participatory content that has not been possible in the traditional entertainment industry."
"Virtual entertainment is a market with strong growth potential, going beyond technical implementation to enable artists and fandoms to communicate in entirely new ways," said Sanghwan Yang, Head of NAVER D2SF. "23i is a team boldly challenging the scalability of the virtual industry, backed by groundbreaking content planning and an excellent production workflow." He added, "As NAVER D2SF has continued to invest across the full spectrum of virtual technologies, we will also explore potential collaboration opportunities with NAVER's entertainment businesses and related teams such as Motion Stage."
NAVER D2SF has consistently invested across the virtual content technology stack, including 3D engines and data, motion capture, and the creation and operation of virtual character IP. Going forward, NAVER D2SF plans to continue discovering and supporting technology startups creating new possibilities in the virtual content market.
About NAVER D2SF
NAVER D2SF is NAVER's in-house corporate venture arm, supporting sustainable growth by collaborating with startups. Founded in 1999, NAVER has maintained its position as Korea's leading search engine for over 20 years and operates across commerce, content, fintech, and cloud services. Under the technological vision of D2SF, NAVER is actively developing new technologies and global partnerships to grow as a leading tech company.
To learn more, visit https://d2sf.naver.com
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NAVER D2SF Invests in 23i, a Virtual Entertainment Startup
