IRVINE, Calif.--(BUSINESS WIRE)--Oct 2, 2025--
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expanded partnership with Tubi, Fox Corporation’s free ad-supported streaming service. With a new, powerful ID sync between Viant and Tubi, who offers the world's largest Hollywood collection, thousands of creator-led stories and hundreds of Tubi Originals, advertisers can reach addressable audiences—spanning more than 100 million monthly active users and over 300,000 movies and TV episodes—with greater accuracy and scale.
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Viant continues to invest in outcome-driven CTV advertising, highlighted by its acquisition of IRIS.TV, a leading provider of contextual and emotional data for streaming. In addition to the integration with Viant, Tubi’s vast collection of content is now enabled with the IRIS_ID, giving advertisers buying programmatically precise contextual and emotional targeting, activation and measurement of video-level contextual and emotional data. These capabilities enable advertisers to engage audiences at the most relevant moments in premium programming, driving stronger outcomes and increased demand for Tubi’s supply.
“Advertisers expect transparency along with improved performance as they continue to accelerate their CTV investments,” said Tom Wolfe, SVP of Business Development at Viant. “By combining Tubi’s extensive AVOD reach with Viant’s leadership in CTV, identity and measurement, advertisers achieve greater transparency and performance, at scale.”
This collaboration extends Viant’s ad server integration with Tubi, which ensures efficient campaign delivery and accurate attribution. This expansion demonstrates the power of Viant’s Direct Access program, which streamlines the connections between advertisers and the world’s largest streaming platforms and content owners. By reducing reliance on intermediaries, Direct Access enhances addressability in CTV, ultimately helping to ensure media dollars drive stronger performance and measurable results.
“As a pioneer in ad-powered streaming, we continue to expand our partnerships with leaders like Viant to ensure advertisers can maximize the performance of their CTV campaigns,” said Vijay Rao, Senior VP of Partnerships at Tubi. “Tubi’s massive reach with highly engaged viewers combined with the measurable precision of Viant’s DSP can deliver more meaningful outcomes for marketers.”
By deepening publisher integrations through Direct Access and driving adoption of IRIS-enabled contextual solutions, Viant is helping define the future of addressable advertising in CTV.
ABOUT VIANT
Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com.
With a new, powerful ID sync between Viant and Tubi, advertisers can reach addressable audiences with greater accuracy and scale.
WADI AD-DAWASIR, Saudi Arabia (AP) — Saood Variawa snatched stage eight from South African compatriot Henk Lategan by three seconds after an impressive comeback drive in the Dakar Rally on Monday.
Variawa, only 20 and driving in his third Dakar, started 26th and was in sixth place with 100 kilometers to go in the 483-kilometer loop outside Wadi ad-Dawasir. Then he was third after 414 and second after 448.
For the second straight day Lategan had a stage win ripped from his grasp. On Sunday his Toyota's rear damper broke 30 kilometers from the finish.
Meanwhile, Luciano Benavides became the overall motorbike leader for the first time in his ninth Dakar after winning a second straight stage and gobbling up all 7 1/2 minutes in bonus time for faultlessly opening the way.
Benavides won the stage by 4:50 over KTM teammate and defending champion Daniel Sanders and replaced Sanders atop the overall by 10 seconds going into the two-day marathon stage.
Monday's stage, the longest of the race, had a cocktail of dunes, valleys and rocks but navigation was easier than expected and it turned into a fast, wind-whipped special.
The top five cars — featuring main title contenders Lategan, Nasser Al-Attiyah and Mattias Ekström — were less than a minute apart for the first 400 kilometers until Al-Attiyah's navigation error suddenly dropped him two minutes behind.
Thanks to starting nearly an hour after the opener, Ekström, Variawa sneaked through for his second career stage win. The first last year at 19 made him the youngest stage winner in Dakar history.
“The car was perfect on a very long stage on which it was difficult to keep up with the pace,” Variawa said. “In the dunes we navigated well while a lot of others got lost. At times we went our own way and perhaps that's where we made a difference. I'm very happy and I can’t wait for tomorrow.”
Variawa, following his father Shameer as a Dakar racer, suffered tire, navigation and mechanical problems on Sunday but got his Toyota back up to 13th overall with the aim of a maiden top-10 finish.
Al-Attiyah's Dacia got about 45 seconds back in the closing section to finish fifth and limit his time losses to remain the overall leader by four minutes over Ekström, whose Ford was third on the stage, and six minutes over Lategan.
Nani Roma fell from third to fourth, 9 1/2 minutes back, and Ford teammate Carlos Sainz was another minute behind. It's the closest top five after eight stages in 26 years.
The motorbikes of Sanders and Ricky Brabec were quicker in real time but the seven-plus minutes in time bonuses for opening the dusty track helped Benavides win by the same margin he did on Sunday, nearly five minutes.
“These last two stages were a little bit more fast and in these conditions I can read the roadbook super, super good and make good decisions,” Benavides said.
He has eight career motorbike stage wins, three behind his brother Kevin, the champion in 2021 and 2023.
AP auto racing: https://apnews.com/hub/auto-racing
Rider Tosha Schareina competes during the eighth stage of the Dakar Rally with a start and finish at Wadi Ad Dawasir, Saudi Arabia, Monday, Jan.12, 2026. (AP Photo/Thibault Camus)
Rider Ricky Brabec competes during the eighth stage of the Dakar Rally with a start and finish at Wadi Ad Dawasir, Saudi Arabia, Monday, Jan.12, 2026. (AP Photo/Thibault Camus)
Driver Carlos Sainz and co-driver Lucas Cruz compete with riders David Brock, bottom right, and Fernando Dominguez, top left, during the eighth stage of the Dakar Rally with a start and finish at Wadi Ad Dawasir, Saudi Arabia, Monday, Jan.12, 2026. (AP Photo/Thibault Camus)
Driver Romain Dumas and co-driver Alex Winocq compete with riders David Brock, right, and Fernando Dominguez, in the background, during the eighth stage of the Dakar Rally with a start and finish at Wadi Ad Dawasir, Saudi Arabia, Monday, Jan.12, 2026. (AP Photo/Thibault Camus)
Driver Saood Variawa and co-driver Francois Cazalet compete during the eighth stage of the Dakar Rally with a start and finish at Wadi Ad Dawasir, Saudi Arabia, Monday, Jan.12, 2026. (AP Photo/Thibault Camus)
