During the ongoing National Day holiday, entertainment projects that utilize cutting-edge digital technologies such as XR, VR, and AR, are providing people with a new way to relax and enjoy themselves.
At the "Hyper Vision" Virtual Reality cinema in Beijing's 798 Art Center, the Extended Reality (XR) experience project of animated movie "Nobody" attracted many fans, through which people can experience various scenes in the movie from a first-person perspective.
"I think the experience is very interactive and interesting. I could feel the unity and love of the protagonist team in the movie 'Nobody' from a first-person perspective," said a visitor.
The VR and XR experience projects of the movie have been launched in more than 60 commercial complexes across the country. The combined joy of moviegoing and personal experience significantly expands the consumer base for movie IP.
"If you're still craving more after watching a movie, you can try to become a part of it, and experience the movie scenes first-person. We've been working hard to design such products and environments for audiences," said Wang Jun, chairwoman of Shanghai Film Group.
A new anime-themed zone opened during the holiday in the Xiong'an New Area Business Service Center, north China's Hebei Province, featuring a variety of themed scenes and decorations. An AR interactive experience area attracted many parents bringing their children.
"There are many places for parent-child activities. There is also a place to watch small animals upstairs, which is especially suitable for children," said Lin Jie, a tourist from Beijing.
In the evening, light shows on giant-screens on buildings and 3D holographic water curtains are staged in the sunken square of the center. Visitors can immerse themselves in the light and shadow interaction, and feel the charm of innovative technology in the combination of virtual and real.
Entertainments using VR, XR techs heat up during holiday
The Iranian government is focusing on public concerns and maintaining stable supplies of essential goods amid recent protests, Iranian President Masoud Pezeshkian said in a televised interview on Sunday.
In the city of Karaj, northwest of the capital Tehran, daily life has largely continued as normal. A video filmed by a local resident on Sunday shows food stores open and grocery shelves fully stocked.
"This is the block near my home, and there are some food stores here. Daily life continues here. Last night we did not see many protests in Karaj. Right now the city is very safe. This is a grocery store close to my home. All the food is available; nothing is in shortage. Here are noodles and different types of beans. Here are dairy products, cheese, and yogurt. I also checked other grocery stores and didn't see any shortages. Everything is available," said local resident Ali Reza.
Iranian officials have described recent disturbances as acts orchestrated by the "enemy," including some carried out by well-trained and armed "terrorists." The incidents have caused casualties among security personnel and civilians, as well as property damage.
The Secretary of Iran's Supreme National Security Council Ali Larijani has directed authorities to severely punish the "terrorists."
Meanwhile, Iran's police chief Ahmad-Reza Radan said on Sunday that the police had raised alert levels and arrested several leaders of the troublemakers during the operations on Saturday.
President Pezeshkian noted in the interview that the normal demands of the Iranian people are reasonable and justified, but they must realize that triggering riots and carrying out terrorist acts are the enemy's attempts to undermine the country. He urged the public to remain vigilant.
Also on Sunday, Iranian Parliament Speaker Mohammad Baqer Qalibaf warned that Tehran would regard U.S. and Israeli bases and facilities in the Middle East as "legitimate targets" if Washington takes military action against Iran. His remarks followed media reports saying U.S. President Donald Trump is "seriously considering authorizing a strike" against Iran.
Iranian state media reported that at least 109 members of Iran's security forces have been killed in clashes since the protests began 14 days ago. Meanwhile, human rights groups based outside the country said the number of protesters killed has exceeded 200, though the figure could not be independently verified.
The protests initially erupted over a sharp depreciation of the rial and sweeping subsidy reforms. Iranian authorities have blamed the unrest on foreign-linked agents and sanctions imposed by the United States.
Iranian president says government focusing on ensuring supplies amid protests